Transcript PR - 9

Chapter 9:
Tech Tools and Trends
This multimedia product and its contents are protected under copyright law:
•any public performance or display, including transmission of any image
over network;
•preparation of any derivative work including the extraction, in whole or in
part, of any images;
•any rental, lease, or lending of the program.
Copyright © Allyn and Bacon 2006Copyright ©
Allyn & Bacon 2008
Overview

The communications explosions

The computer

The Internet

Other computer applications

Other tools

A peek at future technologies
Copyright © Allyn and Bacon 2006Copyright ©
Allyn & Bacon 2008
The Communications Explosion
2 Key Technologies
1.
Fiber Optic Cable
2.
Digital Transmission
Copyright © Allyn and Bacon 2006Copyright ©
Allyn & Bacon 2008
The Computer

Internet access

Word processing

Desktop publishing

Mailing lists

Lists of contacts

Online conferences

Graphics
Copyright © Allyn and Bacon 2006Copyright ©
Allyn & Bacon 2008
The Internet:
Uses in Public Relations

Email distribution

Information exchange at web sites

Brochureware

Usenet discussion groups

Listservs
Copyright © Allyn and Bacon 2006Copyright ©
Allyn & Bacon 2008
The Internet:
Uses in Public Relations
Cons
Pros

Extended reach

Uncontrolled content

Issue tracking

Sometimes difficult to
use

Security problems

Time consuming

Malicious practice
Copyright © Allyn and Bacon 2006Copyright ©
Allyn & Bacon 2008
Other Computer Applications




Dictation and voice
generation
Expert systems
Public relations
management tools
Processing of news
releases

E-mail

Desktop publishing

Mailing lists

Online conferences

Graphics, Design, and
Photography
Copyright © Allyn and Bacon 2006Copyright ©
Allyn & Bacon 2008
Other Computer Applications

Fax transmission

News release delivery

Video and audio news release distribution

Teleconferencing

Webconferening

Satellite Media Tour
Copyright © Allyn and Bacon 2006Copyright ©
Allyn & Bacon 2008
Other Tools

Cell phones

Personal Digital Assistants (PDA)

Memory: The CD-R/RW, DVD-R/RW, and Flash
Memory

Electronic blackboards

Blogs, Moblogs, and Vlogs
Copyright © Allyn and Bacon 2006Copyright ©
Allyn & Bacon 2008
A Peek At Future Technologies
 Digital
 Lightweight
 Wireless
 Virtual
tablets
broadband
presence
Copyright © Allyn and Bacon 2006Copyright ©
Allyn & Bacon 2008