Transcript F05.ppt

Related Technological
Trends
Growth of the
Photographic Industry
and its future Part I
The Kodak Brownie Camera Revisited
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Cost $1.00
Film 10-15 cents per roll
Simplicity
Rapid Widespread Usage
The Kodak Brownie Camera
Limitations of the Brownie
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One focal point, (infinite)
Viewfinder
Low Light conditions
Speed
Evolution of Hardware
•Optic Improvements and Different lenses
•SLR
•Flash and Light Meters
•Shutter Improvements
Development of Subsidiary Support
Industries
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Independent Film Processing
–
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Photo Hut
Chemical Processing Plants for Raw Material
Production
Camera Manufacturers
–
Still Photographs, Motion Pictures
Societal Impact of Photographic
Technology
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Anti-Religious
–
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Man was created in the image of GOD and only HE
could create such an image.
The beginning of Mass Media
–
Documentation of Wars, issues in newspapers etc.
What
would life be truly like without
the advent of photography?
Societal Impact of Photographic
Technology: Trivia
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Every weekend 2000 pictures per second are
taken around the world
80% of U.S. household are active picturetakers
Women take more pictures than men and
request double print more often
75-80% of photos taken and processed are
stored away in boxes and albums
70-80% of U.S. households want to do more
with their pictures in relation to the PC.
Essential & Non-Essential Parameters
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Cost
Time to develop film
Exposure time of the film
Clarity of image
Widespread Usage
Exposure and Development Time
Exposure Time
30
Time Factor
25
20
15
10
5
0
1820
1840
1860
1880
1900
1920
Date
1940
1960
1980
2000
2020
Image Quality
Clarity
6
Clarity Factor
5
4
3
2
1
0
1800
1850
1900
1950
Date
2000
2050
Cost
Kodak Camera Price Trend
(with Digital Camera Data)
1000
900
800
Price ($)
700
600
500
400
300
200
100
0
1880
1900
1920
1940
1960
Year
1980
2000
2020
Cost II
Kodak Camera Price Trend (Without Digital Cameras)
350
300
Price ($)
250
200
150
100
50
0
1880
1900
1920
1940
1960
Year
1980
2000
2020
Usage
Usage
35
Usage Factor
30
25
20
15
10
5
0
1820
1840
1860
1880
1900
1920
Date
1940
1960
1980
2000
2020
The Photographic Industry
Economic Indicators
PPI 1989-1997 Photographic
Industries
Year
97
19
96
19
95
19
94
19
93
19
92
19
91
19
90
19
19
89
Index
121
120
119
118
117
116
115
114
113
112
111
Digital Technology
Advantages:
 No film needed
 Instant images, no
developing
 Ability to alter/enhance
images
 Many uses of images (email, web pages, print
outs)
Disadvantages:
 Cost of camera
 Image quality
 Image storage problems
Digital Predictions
One of the more alarming predictions made at last year's Photokina was the
suggestion that by 1998, half of us freelance photographers would be out
of work as a result of digital technology. With 1998 also being designated
"The Year of Photography and the Electronic Image", will it unofficially
become known as "The Year of Digital Technology and the Unemployed
Photographer?" Mark Middlebrook of Silicon Imaging (who we interviewed
for the CD ROM) thinks a more realistic prediction would be 35% fewer
freelance photographers in two to five years time, but is at pains to point
out that he does not believe this necessarily means fewer photographs
will be used.
http://www.evening.demon.co.uk/futures.html#implicate