Transcript Branding: Graphic Standards

CNH |KEY CLUB
Graphic Standards
Presented by:
Ashley Chen, Technology Editor
Tyler Szeto, Division 16 Lieutenant Governor
CNH|
Updated by: District Technology Editor
California-Nevada-Hawaii District
July 2014
Why do we use Graphic
Standards?
• Professionalism
• Unity, consistency
• Branding
•
Allows work to be easily identified as part of Key
Club. “The Key Club Branding”
• Graphic Standards: guidelines
•
Flyers, newsletters, training material (like this
slideshow), and other publications
CNH|
Training Topic: Graphic Standards
CNH Key Club District
Using Key Club Logos
Basic Rules for use:
• Must be placed on a
neutral background color.
• Should never be distorted.
• 0.5 inch isolation all
around.
• On anything smaller than a
banner, do not exceed
1.5in and 5in respectively.
CNH|
Training Topic: Graphic Standards
CNH Key Club District
Max size: 1.5”
Max size: 5.0”
Using Key Club Logos
•
•
•
Align the end of the letter “B” of the word “CLUB”
to the start of the pencil’s tip
Expand spacing of the CNH | KEY CLUB by 6 pt.
“CNH” is Bold
CNH | KEY CLUB
CNH|
Training Topic: Graphic Standards
CNH Key Club District
Using Key Club Logos
When using the CNH Logo:
• Same rules apply as when
using the Key Club Logo.
Max size: 1.5”
• Size, Do not distort, Neutral
Backgrounds
Creating the Word mark:
• Making the Key Club word mark
on a publication tool is much
better than using the image file
provided on the Flash Drive.
•
Increases the quality
• K space E space Y space C
space L space U space B
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Training Topic: Graphic Standards
CNH Key Club District
Cleaner and Crisp look
KEY CLUB
Utilizing the Pencil
•
•
•
•
Utilized as a header for many different
Publications.
The pencil should be used on the front of all Key
Club publications and on a regular 8.5”x11”
paper should be no larger than 0.5” in height.
All pencils should reach from side to side on
publications.
Should also be kept in a horizontal position
pointing right (in most cases)
•
No pencils pointing random directions!
CNH|
Training Topic: Graphic Standards
CNH Key Club District
Utilizing the Pencil (Example)
KEY CLUB DOCUMENT
KEY CLUB DOCUMENT
I pledge on my honor to
uphold the objects of Key
Club International. To build my
home, school, and
community, to serve my
nation and god, and combat
all forces which tend to
undermine these institutions.
I pledge on my honor to
uphold the objects of Key
Club International. To build my
home, school, and
community, to serve my
nation and god, and combat
all forces which tend to
undermine these institutions.
CNH|
Training Topic: Graphic Standards
CNH Key Club District
Creating a Pencil
•
•
Creating a pencil is most recommended when
dealing with publications.
Just like the Key Club word mark, it is
recommended to create a pencil to avoid using
an image file for a more crisp look.
Image File:
Created pencil:
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Training Topic: Graphic Standards
CNH Key Club District
This pencil needs some sharpening!
Creating a Pencil
Here are a few steps on
how to create a pencil
on Microsoft Word,
Publisher, etc.
• Go to Insert, and click
the Shapes drop
down.
• Go to the Block Arrows
section and use the
Pentagon shape.
• From here you can
create and format a
pencil to fit graphic
standards.
CNH|
Training Topic: Graphic Standards
CNH Key Club District
Are these pencils
Graphic Standards?
CNH|
Training Topic: Graphic Standards
CNH Key Club District
Using Scribble Pencils
• Scribble pencils are nice tools to use
when creating flyers, ads, and other
informal material.
• Avoid using a scribble pencil when
creating official CNH Key Club
publications as a bold, solid pencil
represents a more professional look.
• Ex. Newsletters, Reports, etc.
CNH|
Training Topic: Graphic Standards
CNH Key Club District
Using Pencils as Sub-Headers
• Pencils are primarily
used for the top of a
page.
• Use rectangles for
• sub-headers
CNH | KEY CLUB
pledge on my honor to uphold the objects of Key
Club International. To build my home, school, and
community, to serve my nation and god, and
combat all forces which tend to undermine these
institutions.
KEY CLUB SUB-HEADER
pledge on my honor to uphold the objects of Club
International. To build my home, school, community,
to serve my nation and god, combat all forces which
tend to undermine these institutions.
KEY CLUB SUB-HEADER
pledge on my honor to uphold the objects of Club
International. To build my home, school, community,
to serve my nation and god, combat all forces which
tend to undermine these institutions.
CNH|
Training Topic: Graphic Standards
CNH Key Club District
Note: Pencils and Logos
When using Pencils and Logos on
publication headers, avoid “stabbing”
the logo with the pencil.
This falls out of the compliance of
Graphic Standards.
X
CNH|
Training Topic: Graphic Standards
CNH Key Club District
Key Club Colors
• The following colors
are the most
commonly used
when creating Key
Club publications.
• These colors are
used to maintain
the Key Club
integrity and give it
a more uniform
look.
CNH|
Training Topic: Graphic Standards
CNH Key Club District
New Added Color Swatches
•
•
•
The following colors have been
added by Key Club
International in 2012.
They are also considered as
Graphic Standards.
Note: Please do not forget
about using the other Key Club
colors as well as these news
additions! They all add to the
integrity of Key Club material
and should all be collectively
used.
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Training Topic: Graphic Standards
CNH Key Club District
Use the Pencil Wisely!
• Use the pencil on the
first page of the
document, then
remove it for the other
pages.
CNH | KEY CLUB
FIRST PAGE
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Training Topic: Graphic Standards
CNH Key Club District
SECOND PAGE
What is wrong with this Example?
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Training Topic: Graphic Standards
CNH Key Club District
What is wrong with this Example?
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Training Topic: Graphic Standards
CNH Key Club District
Take out your
DCM Agendas!
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Training Topic: Graphic Standards
CNH Key Club District
Reminders
When using Graphic Standards, don’t feel limited
on your creativity!
• There are many ways to still follow graphic
standards while creating amazing publications.
• Remember the importance of using Graphic
Standards. We use Graphic Standards to better
represent ourselves as an organization and it keeps
a uniform look for all to see!
• Educate about Graphic Standards to your
Division News Editors, Officers, and Clubs.
• Graphic Standards is fun!
•
CNH|
Training Topic: Graphic Standards
CNH Key Club District
Questions?
Comments?
Concerns?
Ashley Chen, Tech Editor
[email protected]
Tyler Szeto, Division 16 Lieutenant Governor
[email protected]
CNH|
Training Topic: Graphic Standards
CNH Key Club District