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Managing Business Ethics
Chapter 7
Treviño & Nelson – 5th Edition
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Chapter 7 Overview
Introduction
In Business, Ethics Is about Behavior
Our Multiple Ethical Selves
Rewards and Discipline
“Everyone’s Doing It”
People Fulfill Assigned Roles
People Do What They’re Told
Responsibility Is Diffused in Organizations
Conclusion
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Underlying Assumptions
Managers want to be ethical
Managers want their subordinates to be ethical
Based on their experience, managers will have insight into
the unique ethical requirements of the job
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Advice: Ethical Behavior
Think of ethics in behavioral terms – what behavior are you
looking for?
Specify the behavior you want and explain why
Create a work environment that supports that behavior
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Multiple Ethical Selves
Ken Lay
Dennis Levine
Practical Advice:
Analyze yourself
Observe your subordinates
Identify what influences them
Ken Lay
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Reward systems
What gets rewarded, gets done!
People will go the extra mile to achieve goals set by
management
Goals combined with rewards can encourage unethical
behavior
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Reward systems
What gets rewarded, gets done!
Practical Advice:
Think about what kind of behavior and attitudes
are being rewarded explicitly and implicitly
Think about goals, likely behavior, unintended
consequences
Ethical Pygmalion effect – expectations of high
standards and ethical behavior
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Recognize the Power of Indirect
Rewards and Punishments
Social learning theory
Tailhook example
Rewarding ethical behavior
Difficult in the short term
Easier over the long term
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Punishment
Critical part of a manager’s job
Must be administered fairly
Fits the crime
Consistent with what others have
received
Employee has input
Conducted in private
Explanation that ties punishment to
misconduct
Recognize punishment’s indirect
effects
Thomas J. Watson, Jr. IBM example
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Discipline
Practical advice for managers:
Adults differentiate between fair and unfair discipline
Punishment is expected if rules are broken
Discipline fairly
Be concerned about observers and implicit messages
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People Follow Group Norms
Rationalizing unethical behavior
Pressure to go along
Practical advice for managers
Be aware of group norms
Consider whether the reward system implicitly rewards
misconduct
Slade Company example
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Deindividuation – People Fulfill
Assigned Roles
Cagney & Lacey example
Research: Zimbardo Prison experiment
Roles at work
Conflicting roles can lead to unethical behavior
Roles can support ethical behavior
Practical advice for managers
Roles influence behavior
Analyze roles and role conflicts
Determine whether jobs need to be altered
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People Do What They’re Told
Research: the “shocking” Milgram experiment
Obedience to authority at work
Practical advice for managers
Recognize the power managers hold as
legitimate authority figures
Use this power to set high
ethical standards
+ Diffused Responsibility
“Don’t worry – we’re taking care of everything”
Workers encouraged to turn over responsibility to those in
higher levels
Diffusion of responsibility in groups
Bystander research
Groupthink and “illusion or morality”
Ensure that alternative views are aired
Divide responsibility
Specialization
“Fragmentation of conscience”
Create psychological distance
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Diffused Responsibility
Practical
advice for managers:
Make responsibility a relevant issue and reinforce
Appoint devil’s advocate or multiple advocates in groups
Spell out accountability associated with specific positions
+ Walk the talk
Talk about the ethical implications of decisions
Make it clear you don’t want to be protected from bad news
Provide guidance on ethical decision making
Weave ethical goals into performance management
Reward ethical conduct; discipline unethical conduct
Demand accountability
Be aware of the standards I am setting
How would people describe me?
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Case
You’ve recently been promoted into the position of marketing manager in the
communications division of your company. Your new job involves managing a
staff and creating the publications and marketing materials for insurance sales
professionals in three regions. You have met the directors of the three regional
sales forces before, and now you ask each one for a meeting to discuss in depth
how your team can best meet their needs. Two of the sales directors were very
cordial, and each explained what the technical demands of their areas are and
how your department can best meet their needs. However, during your
meeting with Bill—the sales director of the third region and one of your firm’s
biggest moneymakers—he lays down the law. He says that his area is the
largest of the three regions, and it produces significantly more revenue for your
company than the other two regions combined. “You and your people need to
know that when I say, ‘Jump,’” he says, “they need to ask, ‘How high?’” In return,
he says, he’ll recommend you and your people for every award the company
has to offer. In addition, he says he’ll personally give you a monetary bonus,
based on your team’s performance, at the end of the year. Although you have
never heard of a manager giving someone a bonus out of his own pocket, you
suspect that your company would frown on such a practice.