Transcript Information as a Service Christian Liensberger Program Manager [email protected] What is “Dallas”? I need Data! Different formats • Flat file / Relational / Hierarchical Different billing • Credit card.

Information as a Service
Christian Liensberger
Program Manager
[email protected]
What is “Dallas”?
I need
Data!
Different formats
• Flat file / Relational / Hierarchical
Different billing
• Credit card / Invoice / Free
Different access
methods
• FTP / DVD / Database / Web service
Discovery
Semantics
I need
Data!
Marketplace
SharePoint
Excel
SQL Server
Dynamics
Custom Apps
Standard Data
Access (OData)
Billing
Account
Management
Services for
Content Providers
What is “Dallas”?
What is “Dallas”?
Discover, acquire, and consume structured and blob datasets
to power any application – on any platform and any screen size.
Information
Discovery
Easy to consume secure APIs for content. Integrations with Office, SQL, Dynamics planned
for instant discovery and mash-up of data for the information worker.
Partner driven ecosystem and global reach to deliver data
and functionality to developers and information workers.
Brokerage
Business
Set your price, terms, and use our cloud to deliver web services and data to the
world!
Analytics and
Reporting
Single click analysis to augment private data with premium commercial
and public domain data - on premises or in the cloud.
Discover, create, buy and sell analytics and reports on top of Dallas content…
Built completely on the Windows Azure platform
Crime from two perspectives - Demo
http://apps.facebook.com/crimestats
NASA crater counter - Demo
http://beamartian.jpl.nasa.gov/
How can “Dallas” help me?
Developers
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•
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•
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Trial subscriptions allow you to investigate content and develop applications without paying
data royalties
Simple transaction and subscription models allow pay as you grow access to multi-million
dollar datasets
Consistent REST based APIs across all datasets facilitate development on any platform
Visually build and explore APIs, preview results
C# proxy classes
Information Workers
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Integration with PowerPivot to easily work with the data in Microsoft Excel
Simple, predictable licensing models for acquiring content
Coming soon: ability to consume data from SQL Server, SQL Azure Database, and other
Microsoft Office assets
Marketplace
Featured
datasets
Public
domain
data
Sample data
visualizations
Marketplace Pricing
Subscriptions
• Monthly term
• Unlimited
usage for the
dataset for
one user
• Autorenewing
• Allows
caching of
data and
offline access
Transaction
Bundles
• $X for Y
transactions
• Auto-refill
option
• Transactions
expire after 1
month
Free
Trial
User portal - Demo
The Windows Azure platform
“Dallas” Architecture
“Dallas” and OData
• Open Data Protocol (www.odata.org)
– Expose data source to the web
– Released under the Microsoft Open Specification Promise
(OSP)
• REST based query language
– Functionality like SQL
• Results are returned as Atom Pub
• Client libraries for .NET, PHP, JAVA, Objective C (iPhone)
– Build-in support in Visual Studio (Add service reference)
– LINQ support
“Dallas” and OData
• Payload is OData
• Queries are executed as fixed functions
– Simple REST head
– C# classes that allow queries with 2 lines of code
– Flexible queries coming soon…
Consuming “Dallas”- Demo
“Dallas” consumption scenarios
• Dataset agnostic vs. specific datasets
• Semantic tagging allows easy association hints
without solving world hunger (aka schema
unification)
– e.g. Latitude, Longitude, Age, Year, etc.
• Whose “Dallas” account?
– App developer or user
Bing Maps - Demo
Content Providers
• Content Partner Value
– Easy publication and on-boarding process regardless of blob data,
structured data, or dynamic web services
– Expose your content to Microsoft’s global developer and information
worker community
– Scalable Microsoft cloud computing platform handles storage,
delivery, billing, and reporting
– Content discovery and integration inside Microsoft Office and SQL
Server
– Developer tooling on the Microsoft platform to ease Visual Studio and
.NET development
– Finally, tap into Microsoft sales machine!
Publishing experience - Demo
Requirements
•
All Content:
– Must have distribution and resell rights
– Must make data available for 12 months to not break ISVs and IWs
– Must be able to handle query load
•
Windows Azure platform a significant value –add for auto scale!
– Must sign contract for uptime, load balancing, non-breaking changes, payload format
•
Commercial Content
– Must be in top 5 of industry by revenue or requested by ISV / IW community or requested by
Dallas customers / partners
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Public Domain Content
– Must have rights to distribute openly for commercial and public domain use
– Must be the source of authoritative, curated content
Business Model Overview
• Content Providers – own your business!
–
–
–
–
Define free trials
Control data consumption
Name your price for transactions and subscriptions
Name your terms (our EULA or yours?)
• Microsoft acts as the merchant of record and broker to
millions of IWs and developers
– Microsoft will apply a small % to cover BW and billing
surcharges
Revenue and Usage Reporting
• Revenue Dashboard
– Track content consumption and volume to determine
what offers are working
– Regular payments from Microsoft as your reports,
data, and web services are consumed
– Ability to report abuse on data and terms of use
• Create new offers based on market demand to
grow and extend your reach
– Example: Create offers to attract “the long tail” if you
need a new channel
Q&A
• Call To Action!
– Developers: CTP2 is now available – use it and provide
feedback!
• Portal located at: www.sqlazureservices.com
– NASA developer contest running
– Content Providers: [email protected]
• Questions?
– http://www.Microsoft.com/Dallas
– http://blogs.msdn.com/Dallas