Transcript SMEs Division WIPO/SMEs Division May 2009 Dr. Guriqbal Singh Jaiya Director Small and Medium-Sized Enterprises Division World Intellectual Property Organization www.wipo.int/sme.

SMEs Division
WIPO/SMEs Division
May 2009
Dr. Guriqbal Singh Jaiya
Director
Small and Medium-Sized Enterprises Division
World Intellectual Property Organization
www.wipo.int/sme
Basic Facts about WIPO
SMEs Division
WIPO’s Mission:
To promote the protection of IP rights
worldwide and extend the benefits
of the international IP system to all
member States
Status: An int’l intergovernmental organization
Member States: 184
Staff: 932 from 98 countries
Treaties Administered: 24
Decisions by: GA, WIPO Conference
Guiding Principles: Transparency, Accountability,
Consensus
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SMEs Division
WIPO Milestones : 1883 to 2007
2002
1989
1970
1960
1925
Madrid Protocol
PCT
1970
1967
Internet
Treaties
WIPO established
WIPO Convention
BIRPI moves to Geneva
Hague Agreement
1891
1886
1883
1893
BIRPI
Madrid Agreement
Berne Convention
Paris Convention
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SMEs Division
Outreach and Capacity Building
Public Sector & Policy-Makers
Building awareness
Intellectual
Property
Offices
Entrepreneurs, SMEs, Universities, R & D
Institutions, General Public & Civil Society 4
SMEs Division
WIPO’s Activities
Services
to
Industry
NormSetting
Enterprise and
Economic Development
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SMEs Division
SMEs Division: Background
• In September 2000, the WIPO Assemblies
approved the creation of “a substantial
new program of activities, focusing on the
IP-related needs of SMEs worldwide”
• October 2000: SMEs Division established
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SMEs Division
Women Entrpreneurs and SMEs
• In developed countries, 40 to 50 % of SMEs are owned and
run by SMEs
– Women are actual or potential owners of trademarks, service marks,
trade names as well as of industrial designs, patents and copyright.
• Pivotal Role of Women in Knowledge Driven Society
– From ‘feminine’ oriented business, home and family related inventions
such as toys and disposal diapers
– To professional research scientists as biology, medicine, genetic
engineering, and information technology
• One of the major challenges of the 21st Century
– To ensure that women gain equal opportunities of access, advancement
and recognition
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SMEs Division
SME’s Product and Intellectual Property
• Patent for the fountain pen that
could store ink
• Utility Model for the grip and
pipette for injection of ink
• Industrial Design: smart design
with the grip in the shape of an
arrow
• Trademark: provided on the
product and the packaging to
distinguish it from other pens
Source: Japanese Patent Office
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SMEs Division
SME’s Product and Intellectual Property
• Trade secrets for undisclosed
information of commercial value
• Copyrights and RRs for cultural,
artistic and literary works including
computer software and compilation
of data
• Geographical Indication for
denominations for goods of a given
quality or reputation attributable to
the geographic origin
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SMEs Division
New Business Models Emerge
Then…
Now…
CRO’s
Product
Development
Product
Development
Cycle
Tool
Companies
One Integrated
Company
CRM’s
Testing
Services
Many Distributed
Companies
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SMEs Division
New Regional Model Emerge
Then…
Now…
Region D
Region A
Region B
Manufacturing
Region C
Research
Trials/Testing
Services
Development
Self-contained
regional clusters
Region G
Region E
Region F
Specialized,
networked regions
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SMEs Division
Strategy
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Demystification
New audience
New Areas
Proactive
E-Services
Partnerships
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SMEs Division
(1) Demystification
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National Studies on SME Development
Publications/Guides
Events and expert missions
Website and newsletter
Multimedia Product (IP PANORAMA)
Original Articles
Case Studies
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SMEs Division
(1) Demystification (Guides)
• WIPO/ITC Guide on Marketing of Crafts and
Visual Arts; Role of Intellectual Property; A
practical guide
• WIPO/ITC Guide on Secrets of Intellectual
Property: Guide for Small and Medium Sized
Exporters
• WIPO/ITC Guide on Exchanging Value:
Negotiating Technology Licensing Agreements - A
Training Manual
• ITC Guide on Exporting Automotive Components
• ITC Guide on Pharmaceutical SMEs (Forthcoming)
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SMEs Division
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SMEs Division
(1) Demystification (Guides)
IP for Business Series
• Making a Mark
(Trademarks)
• Looking Good
(Designs)
• Inventing the Future
(Patents)
• Creative Expression
(Copyright)
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SMEs Division
(1) Demystification (Guides)
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SMEs Division
(1) Demystification (Guides)
• Completed and/or Under way, with funding from several
sources, in the following countries: Algeria, Argentina,
Australia, Bosnia, Bulgaria, Canada, Costa Rica,
Croatia, Czech Republic, Democratic People’s Republic
of Korea, Dominican Republic, Egypt, El Salvador,
Estonia, Hungary, Iran, Italy, India, Indonesia, Israel,
Jamaica, Kenya, Lao PDR, Latvia, Lebanon, Lithuania,
Macedonia, Malaysia, Malta, Moldova, Mongolia,
Mozambique, Morocco, Nepal, New Zealand, Panama,
Pakistan, Peru, Philippines, Poland, Romania, Rwanda,
Serbia, Slovakia, Slovenia, Spain, Syria, Tanzania,
Thailand, Tunisia, Turkey, Uruguay, Vietnam, Zimbabwe
• 16 members countries of the OAPI (combined, single version)
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SMEs Division
(1) Demystification (New Guides;
under preparation)
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IP in Franchising
Valuation of IP
Open Innovation
Trade Secrets
Photographers
Patent Information
Trademark Licensing
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SMEs Division
(1) Demystification (Events)
• Special programs, seminar and
workshops organized by the SMEs
Division in Geneva in partnership with
selected associations and organizations
• Annual WIPO Forum on IP and SMEs
for IP Offices of OECD Countries
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SMEs Division
(1) Demystification (Website)
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SMEs Division
(1) Demystification (Newsletter)
• Monthly e-newsletter in the 6 UN
languages (Free)
• Content includes articles, updates
with information, links and
documents
• Launched in August 2001
• Total number of subscribers: >33,000
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SMEs Division
(1) Demystification (CD-ROM)
• 50,000 copies of the SMEs Division CD-ROM
distributed to SME support institutions, IP
Offices and others worldwide
• Marketing and customization
• E-learning CD ROM (in
partnership with KIPO: “IP
PANORAMA”)
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SMEs Division
http://www.wipo.int/sme/en/multimedia/
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SMEs Division
developed by KIPO, KIPA and WIPO from 2004 to 2007
Basic Modules
1. Importance of IP for SMEs
2. Trademarks and Industrial
Designs
3. Invention and Patent
4. Trade Secrets
5. Copyright and Related Rights
Advanced Modules
6. Patent Information
7. Technology Licensing in a
Strategic Partnership
8. IP in the Digital Economy
9. IP and International Trade
10. IP Audit
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SMEs Division
Women Characters in IP PANORAMA
Susan
Samantha
Carly
CEO of Tekor
and Seona
Mobile Phone
Designer
CEO of
Mobile Shot
Nicole
Esther
Jee-won
CEO of
Tolmnex
Anna
Product Designer IP team manager Freelance Designer
Donna
May
IP Lawyer
Jessica
R&D Director
of Tolmnex
Business Partner
in Tostralia
Trisha
CEO of Saomink
Eleven women characters in IP PANORMA are playing important
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roles as CEO, manager, lawyer, designer and researcher.
SMEs Division
(1) Demystification (Articles)
• Some articles recently published:
 IPR Protection at Trade Fairs or Exhibitions in
China
Role of Intellectual Property in Enhancing the
Competitiveness of the Tourism Industry
 IP Due Diligence Readiness
Get Your Assets in Gear: Aligning IP Strategy
and Business Strategy
Trade Secrets and Employee Loyalty
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SMEs Division
(2) New Audience
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Bringing IP issues to SME events
Bringing new business perspective to IP events
New partnerships: Open door policy
IGOs; government focal points; SME support,
training and financial institutions; chambers of
commerce and industry; SME associations; SME
research institutions; private sector institutions,
universities; etc...
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SMEs Division
(3) New Areas
• IP and Financing (Business Angels, Venture capitalists, securitization):
Intellectual Capital Readiness
• Accounting and Valuation of IP assets; IP Report
• IP Asset Management, IP Due Diligence and IP Audit
• Fiscal policies and IP (tax incentives for R&D activities, patenting,
licensing, etc.)
• IP services to tenants of incubators, IP needs of SMEs in agribusiness,
biotechnology, handicrafts, software, textiles, tourism, etc
• IP Issues in Franchising
• Geographical Indications, Collective Marks, Certification Marks
• Masters Program on IPRs for SMEs (Caserta, Italy)
• Courses/Modules on Business Aspects of IPRs for University Students in
MBA, Engineering, Biotechnology, International Business, and other
programs/courses (based on SMEs Division’s publications and IP
PANORAMA)
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SMEs Division
(4) Being Proactive
• Original Content
• Links
• Best Practices
• Case Studies
• Country Studies
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SMEs Division
(5) E-Services
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Web site content
SME mail
E-mail newsletter; monthly
Distance learning (IP PANORAMA)
Best Practices on IPR Support Services
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SMEs Division
(6) Partnerships with…
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National and Regional IP Offices
National SME focal points in government, private sector
Chambers of Commerce and Industry (ICC)
SME Associations (INSME); Cooperatives
Incubators, Science Parks, Technology Parks
Universities; R & D Institutions
Private Sector Consultants
SME Finance Institutions (including business angels and
venture capitalists)
• Other UN Agencies (ITC, ILO, UNIDO, AfDB)
• OECD, Multilateral Investment Fund of IADB
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SMEs Division
(6) Partnerships for…
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Joint events
National adaptation/customization
Teaching/Training (Training the Trainers)
New Guides (LES International: Trademark
Licensing)
• Surveys/studies
• Expert missions
• Policy guidance and input
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SMEs Division
WIPO SMEs Web-Site
“www.wipo.int/sme”
“IP for Business Series” in Publications
“IP Panorama” in Multimedia
“E-NEWSLETTER”
Guriqbal Singh Jaiya
[email protected]
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