Transcript Social Computing at Work The Consumerisation of Enterprise IT Dave Coplin Enterprise Strategy Consultant Microsoft Consulting Services.

Social Computing at Work
The Consumerisation of Enterprise IT
Dave Coplin
Enterprise Strategy Consultant
Microsoft Consulting Services
Disclaimer*
1.
Forward Looking Statements: The following presentation contains certain
predictions and forecasts which may possibly/probably, turn out to be wholly
inaccurate.
2.
Utility: The forward looking nature of this presentation is unlikely to provide any
information which will prove useful for addressing near term challenges in your
business or personal life.
3.
Work In Progress: This is an ongoing piece of work; as such the author reserves
the right to right to amend, replace or contradict any premises, argument or
logical statements contained herein.
4.
Investment Decisions: Under no circumstances should the information be used
to make investment or other life changing decisions. The author’s liability shall
not exceed the fee received for this presentation.
From: Jonathan Murray
Worldwide Technology Officer
Microsoft
The Balance of Power Will Change...
Users Will Be In Control
Welcome to the New World of Work!
It’s All About Me...
Social Computing Will Make it
And Change Enterprise IT Forever...
Happen!
Shifting the Balance of Power
But What Does This Mean?
You’re Not
Special
Anymore...
Welcome to the New World of Work!
Baby Boomers
(b. 1946 to 1964)
Veterans
(b. 1922 to 1945)
Company Loyalty
Generation X
(b. 1965 to 1979)
“The Financial Success
Millenials Millennials
(b. 1980 to 2000)
Are
Coming!”
Personalized Work
Strongly Independent
Source: “Get Ready: The Millennials Are Coming!”, Forrester Research, Inc., September 2005
Social Computing at Work
The Third Age
Content
Commerce
Community
Artificial Intelligence
Intelligent Agents
Personal
Assistants
Semantic
Webs
Semantic Web
Connects Knowledge
Ontologies
Taxonomies
The Global
Brain
Enterprise
Minds
Smart
Marketplaces
Group
Minds
Lifelogs
Knowledge
Management
Knowledge
Bases
The Metaweb
Connects Intelligence
Semantic
Weblogs
Enterprise
Portals
Search Engines
Marketplaces
Auctions
Content Portals
RSS
Community
Portals
Groupware
The Web
PIMs
Connects Information
Social Software
Connects People
eMail
“Push”
Pub-Sub
File Servers
Decentralised
Communities
Wikis
Weblogs
Web Sites
Databases
The
“Relationship”
Web
USENET
Social
Networks
Conferencing
P2P File-sharing
IM
Permission to re-use with attribution to: Nova Spivack www.mindingtheplanet.net
It’s Already Started...
User Experience
SEARCH
EDITORIAL
- News
- Top podcasts
- Technical updates
- Community highlights
NAVIGATION
- Channels
- Filters
PODCAST SELECTION
- Filters
- Search results
There’s More to Come
Much, Much More...
http://research.microsoft.com/scg/
SNARF – Email Assistant
Social Network and Relationship Finder
•
•
•
•
•
•
Side bar for peripheral awareness
Multiple Panes
List of people with associated messages
Sorted by relationship
Yellow bars, for visual indication of scale
Double-click on person to see their
messages
Danyel Fisher, AJ Brush, Andy
Jacobs, Marc Smith, Adam
Perer, Bernie Hogan
http://www.research.microsoft.com/community/snarf
Netscan: A tool for studying threaded
conversation repositories
The “Message”
Newsgroups
Authors
Threads
The Ties that Blind?
Reply-To Network
Network at distance 2 for the most prolific author of the
microsoft.public.internetexplorer.general newsgroup
Mapping
Newsgroup
Social
Ties
Microsoft.public.windowsxp.server.general
Two “answer people” with an emerging 3rd.
Distinguishing attributes:
• Answer person
– Outward ties to local isolates
– Relative absence of triangles
– Few intense ties
• Reply Magnet
– Ties from local isolates often
inward only
– Sparse, few triangles
– Few intense ties
Goal: Make SNA easier
• Existing Social Network Tools are challenging
for many novice users
• Tools like Excel are widely used
• Leveraging a spreadsheet as a host for SNA
lowers barriers to network data analysis and
display
Summary
Closing Thoughts
• Make technology invisible - Remember, it’s nothing special
• Embrace the new mediums but remember the principles you’ve
learnt so far
• Avoid evolving legislation paralysing progress
• Get your heads “in the cloud”
• Think function not product
Above all, remember this is about the journey,
not the destination...
And Finally…
Source: xkcd,
http://xkcd.com/386/
A Disruptive Influence...
www.theenvisioners.com