Transcript + Social Media Emily Robinson Empowered Women International Social Media Intern Wednesday, April 23rd, 2012

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Social Media
Emily Robinson
Empowered Women International
Social Media Intern
Wednesday, April 23rd, 2012
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What is Social Media?
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Social Media is the means by which individuals or corporations
engage with one another across the same platform online.
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Types of Engagement:
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Written
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Visual
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Facebook, Twitter, blogs
Pinterest, Flickr, Instagram
Video
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Youtube, Google+ Hangouts
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How can Social Media build your
Online Presence?
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Increase Customer Interaction
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Connect with Other Professionals
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Discover New Target Audiences
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Advertise Efficiently
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Work 24/7
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Unveil New Sources of Inspiration
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How to get started?
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Research!
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Plan!
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Creating and scheduling posts ahead of time can SAVE you time.
Respond!
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Take some time to thoughtfully create posts.
Schedule!
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Create a schedule of when, where, and how often to post.
Create!
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Which social media platforms are right for you?
Don’t forget about the “social” aspect of social media.
Evaluate!
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How is your current plan working for you? What works? What needs changed?
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Facebook
What to post?
How Often?
Who to connect with?
Pros?
Cons?
Youtube: How to Use Facebook
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Twitter
What to post?
How Often?
Who to connect with?
Pros?
Cons?
PRACTICE!
Write a “tweet” about
your company in 140
characters or less.
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Pinterest
What to post?
How Often?
Who to connect with?
Pros?
Cons?
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Google+
What to post?
How Often?
Who to connect with?
Pros?
Cons?
Youtube: How to Use Google+
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YouTube
What to post?
How Often?
Who to connect with?
Pros?
Cons?
Youtube
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LinkedIn
What to post?
How Often?
Who to connect with?
Pros?
Cons
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Etsy
The Ultimate Entrepreneur Social Media Tool
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What is Etsy?
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How does it work?
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Who shops on Etsy?
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How do I get found on Etsy?
Etsy Success Story
The Black Apple has sold over 8,500 pieces on Etsy in the past 2 years.
What do you think is your key to selling success on Etsy?
I think that it is [a mixture of] listing frequently, creating new pieces, prices, customer
service, packaging…and luck, to be honest…I like to have a variety of prices in my
shop and at shows…I think that’s a key.
How do you promote your shop?
Word-of-mouth is my best promotional friend…most of it began with my Etsy
shop…now that I have my blog, and it has a pretty big readership, that helps people
find me, but most of my connections come from Etsy.
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Are you an artist?
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Do you provide a service?
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Are you a performer?
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Let’s make your Social Media Plan!
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How much time do you have to dedicate to social media?
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Which social media platforms do you plan on using?
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How often will you post on each platform?
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Who will be your target audience on each platform?
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How will you get new followers?
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How will you measure success?
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How to Get Followers?
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Word-of-mouth
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Join a network
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BlogHer
Facebook Groups
People love FREE things!
Digital platform cross-promotion
Attachments/Widgets
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Business Cards
E-mail signature
Website
Blog
+ Thank you for having me!
Any Questions?