Transcript ©2012 Microsoft Corporation. All rights reserved. ©2012 Microsoft Corporation. All rights reserved.

©2012 Microsoft Corporation. All rights reserved.
©2012 Microsoft Corporation. All rights reserved.
©2012 Microsoft Corporation. All rights reserved.
Events
Analytics Engine
©2012 Microsoft Corporation. All rights reserved.
Mined
Recommendations
Search Engine
©2012 Microsoft Corporation. All rights reserved.
Authoring.Contoso.com
Contoso.com/careers
Contoso.com/WorkAtContoso
“En-US”
Variations
“Fr-Fr”
Translation
©2012 Microsoft Corporation. All rights reserved.
Search Crawl
Content Search Webpart
Contoso.fr/carrières
Contoso.fr/TravaillezChezContoso
©2012 Microsoft Corporation. All rights reserved.
©2012 Microsoft Corporation. All rights reserved.
Friendly URL
http://contoso.com/computers
TERM STORE
NAVIGATION TAXONOMY
Audio
Cameras
Computers
Home appliances
Phones
TV and video
Use page
maincategory.aspx
©2012 Microsoft Corporation. All rights reserved.
CONTENT SEARCH WEB PART
Filter query by
CATEGORY:
COMPUTERS
Search
©2012 Microsoft Corporation. All rights reserved.
©2012 Microsoft Corporation. All rights reserved.
1
Content site collection
Pages
library
for editors
Title Description <image> Term
3
Source Navigation
Term Set
About Us
Ask a Tax Laywyer
Contact Info
Great Results
Jobs
Tax Collection
Navigation Term set
in ContosoJobs.com
Tax attorney
Paralegal
CFO
2
Title Description <image>
Formatte Formatted
d Title Description
4
©2012 Microsoft Corporation. All rights reserved.
Default Contoso NTS
Term
XSP
Source
Navigation Term
Set
CBS
1
About Us
Ask a Tax Laywyer
Contact Info
Great Results
Jobs
Tax Collection
Tax attorney
Paralegal
CFO
Navigation Term set:
Default Contoso NTS
<Paralegal>
<description>
<salary>
2
Title Description <image>
Formatted
Title
<Tax Attorney>
<description>
<salary>
Formatted
Description
4
©2012 Microsoft Corporation. All rights reserved.
<CFO>
<description>
<salary>
XSP
Term
3
Jobs result page
2
CBS
1
<Tax Attorney>
<description>
<salary>
Details Page
CBS 1
<Paralegal>
<description>
<salary>
Title
<CFO>
<description>
<salary>
CBS 2
Salary
3
©2012 Microsoft Corporation. All rights reserved.
CBS 3
Description
©2012 Microsoft Corporation. All rights reserved.
Features
SharePoint 2010
SharePoint 2013
Clean URLs
http://www.c.com/Pages/cars.aspx
http://www.c.com/cars
Home Page Redirects
HTTP 302 for http://www.c.com to redirect
to /pages/default.aspx
Home page served from address
www.c.com – no redirect for browser
Country code top-level
domains (ccTLDs)
http://www.c.com/en-us/Pages/cars.aspx
http://www.c.com/es-mx/Pages/coches.aspx
http://www.c.com/cars
http://www.c.mx/coches
XML Sitemaps
None
Automatically generated and
referenced in robots.txt
SEO Properties
(e.g. Meta Description)
<title> and <h1> must be identical
Browser title
Meta description
Meta keywords
Webmaster Tools
integration
None
Assists with ownership verification
©2012 Microsoft Corporation. All rights reserved.
©2012 Microsoft Corporation. All rights reserved.
©2012 Microsoft Corporation. All rights reserved.
©2012 Microsoft Corporation. All rights reserved.
©2012 Microsoft Corporation. All rights reserved.
©2012 Microsoft Corporation. All rights reserved.
©2012 Microsoft Corporation. All rights reserved.
©2012 Microsoft Corporation. All rights reserved.
©2012 Microsoft Corporation. All rights reserved.
©2012 Microsoft Corporation. All rights reserved.