Transcript PEST ANALYSIS Sports & Entertainment Marketing PEST stands for… P E S T OLITICAL FACTORS CONOMIC FACTORS OCIAL FACTORS ECHNOLOGICAL FACTORS What is PEST Analysis?  An organizations operating environment can be analyzed by looking.

PEST ANALYSIS
Sports & Entertainment
Marketing
PEST stands for…
P
E
S
T
OLITICAL FACTORS
CONOMIC FACTORS
OCIAL FACTORS
ECHNOLOGICAL FACTORS
What is PEST Analysis?

An organizations operating environment can
be analyzed by looking at:
–
External forces (those factors that an
organization has no control over),
–
Internal forces (factors that an organization has
direct control over)
Political and Economical
Political factors include:



Legislation
Political influences
Changes in government
& policy
Economical factors include:


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Inflation rate
Interest rates
Employment/unemployment
Trade deficits
Public spending/borrowing
Social and Technological
Social factors include:
 Consumer attitudes
 Consumer interests
 Consumer opinions
 Population growth
 Consumer wealth
Technological factors include:

Impact of Internet

Changes in packaging
technology

Technological developments
that can have an impact on
the mix