Transcript - MASSIMILIANO CLERICI

Introducing the World Sportscar Organisation
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The World Sportscar Organisation Ltd (WSCO) has significant experience
in producing international motorsport events and has created the SPEED
EuroSeries sports prototype racing platform for vehicles conforming to an
internationally known set of regulations. The formula is globally
transferable and is expanding.
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WSCO’s principals have previously managed motorsport and road safety
projects for major brands including the FIA, Michelin, Ford, Makita and
Honda amongst others.
WHAT IS SPEED...?
SPEED EuroSeries Profile - 2013
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Third year of FIA International Series
One of the fastest growing FIA formulae in the world
Growing grids and new manufacturer entries for 2013
Sports prototype enduro-sprint racing
Le Mans 24 Hour race association
FIA World Touring Car, FIA World Endurance Championship & Le Mans
Series Event associations
International event profiles
Highly competitive racing
Close-up access for guests
Global TV coverage
SPEED Delivers
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Stepping stone to Le Mans 24 Hour Race
Action-packed top level motorsport events
All events to be inscribed on FIA International Calendar
At least 5 hours of on-track action per event
Global TV coverage including Sky Sports, MotorsTV & Al Jazeera
Honda Motorsport Europe association
International sports marketing platform
Private Championship & Guest hospitality system
B2B and B2C marketing & networking opportunities
Maximum exposure value for sponsors
The Players
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Honda Motor Europe – Championship partner
Over 10 chassis manufacturers including:
- Ligier, Oreca, Tatuus, Norma, Wolf, Juno, Osella, Pescarolo, Tiga, Gibson
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Professional race teams from across Europe
Private race engineering outfits
FIA – World governing body of motorsport
Ambitious young drivers aiming for top level of motorsport
Wealthy sportsmen targeting Le Mans
Featuring star names from F1, LMS, A1GP, FIA GT and Formula 3
68 drivers in 2013
The Cars
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2ltr CN sports prototypes
Conforming to FIA regulations (FIA Article 259)
Regulation stability with strict enforcement
Economic to operate competitively at high levels
Ideal development platform for Le Mans driver ambitions
High technology and cutting edge design
Adjustable aero package promotes driver & team skills development
Affordable chassis from leading manufacturers
2013 Event Profiles
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2013 FIA World Touring Car Championship
FIA European Truck Grand Prix
Royal Automobile Club de Belgium Event
Royal Auto Club de España Event
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At each event*:
Thursday:
Friday:
Saturday:
Sunday:
Test day
Free Practice
Qualifying
Race 1
Race 2
60 minutes
60 minutes
90 minutes
90 Minutes
* This general schedule may be subject to change depending on weekend timetable.
2013 Season
Round
1
2&3
4&5
6&7
8&9
10
11
12
Date
22 – 24 March
26 – 28 April
17 – 19 May
28 – 30 June
27 - 28 July
6 – 8 Sept
27 - 29 Sept
10 – 13 Oct
Country
Italy
Slovakia
Austria
Germany
UK
France
Belgium
Spain
Circuit
Monza
Slovakiaring
Salzburgring
Nurburgring *
Brands Hatch
Dijon
Spa
Navarra
Event
FIA WTCC
FIA WTCC
FIA WTCC
FIA Truck GP
Ffour
AVD 100km
RACB
SRO
Races
400km
2 x 90 mins
2 x 90 mins
2 x 90 mins
2 x 90 mins
180 mins
180 mins
180 mins
Event Hospitality
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Private race centre for SPEED competitors, partners and guests
Unique atmosphere for top customer invitation
‘Suitable for Family’ facility
Total event management service
Based inside SPEED paddock for easy access
Driver and team principal introductions for VIPs
Garage tour for guests
‘In Car’ photo opportunities
VIP ‘Hot Lap’ experiences
BROADCAST & SPECTATOR PROFILE
Live Audience
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FIA WTCC meetings : +50,000 spectators per event
FIA Truck GP meeting, France: 50,000 spectators
FIA Truck GP, Germany : 150,000 spectators
Enthusiastic spectators
High retention of brand awareness drives positive purchasing
Audience buys into motorsport product and carries brand awareness
Media Audience
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Worldwide male readership, affluent, discerning, high earners*
Established interest in inspirational cars*
Growing media sector, higher value publications
Media partners in UK, Italy, Portugal, France, Germany
* Autosprint Italy reader survey, 2010
2013 Broadcast Plan
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346 million households will receive each of the SPEED EuroSeries event
programmes to be broadcast in 2013
Each programme can be viewed by 866 million people
A total 7 billion opportunities to view with the SPEED EuroSeries
programmes across 2013
That’s a value of £70million if you value @ 1 pence per viewer
Substantial brand exposure runs for the duration of the broadcast, not
just a single frame
Voiced communications throughout the commentary
Global TV Coverage
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Multi-camera production and edit format
Europe, USA, Middle East, Asia, Scandinavia, Eastern Europe outlets
MotorsTV & Sky Sports broadcasts:
- inclusion in Racemax & Sports Unlimited motorsport programmes (Sky)
- exclusive SPEED EuroSeries race programmes (MotorsTV)
US coverage via Fox Sports
- inclusion in Sports Unlimited programme
Contracted global broadcasters
End-of-Season compilation broadcast
International Broadcast Outlets
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With our confirmed network of programme and partner broadcasters, SPEED has
international output via:
Broadcaster
Sky Sports
MotorsTV
Foxsports
MCS SAS
Al Jazeera Sports
ESPN Star
Astro
TVNZ
Sportklub
Sport TV
Foxsports Latin America
Foxsports World
Sky Perfect
Ananey/Ego TV
Car Channel
TV3
Russia Extreme
Region
UK & EU subscribers
Pan -Europe
Australia
France
Middle East
Pan Asia
Malaysia
New Zealand
Poland, Hungary, Romania
Portugal
Central/South America
USA
Japan
Israel
Netherlands
Spain
Russia
Racemax
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‘Racemax’ receives prime-time coverage on Sky TV’s Sports Channels
Over 10 million households in the UK currently receive Sky Sports
Weekly 1-hour show covers international motorsport from karting to F1
52 episodes a year - with a prime-time slot every Thursday evening
Each episode averages five repeats over the Friday, Saturday and Sunday
following the initial slot
50% of these broadcasts receive either prime-time or secondary slots.*
Each episode of Racemax an estimated average of 240,000 UK viewers
255+ million viewer potential
* Prime-time slots classed as 18.00 – 22.00hrs any day. Secondary slots classed as 17.00 – 18.00hrs or 23.00
– 24.00hrs weekdays and 07.00 – 18.00hrs weekends.
Sky Sports – Sports Unlimited
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World’s biggest alternative sports programme
Incorporates sports from all elements including motorsport
1 hour programme
Shown weekly globally
55.5 million viewer potential
Motors TV
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Stand-alone coverage of each event on Motors TV UK and Europe.
Available on digital and satellite television, Motors TV now has 17.6
million subscribing households across 38 countries in Europe.
56.25 million viewer potential
The latest published figures for Motors TV UK had an average reach of
1.8 million individual viewers per month (number of viewers watching
1+ consecutive minutes)
71.98% of viewers are male and 28.02% are female
27.3% of viewers are aged 35-44, with 20.8% aged 25-34, 17.2% aged
45-54, 14.2% aged 55-64, 12.9% aged 65+ and 7.6% aged 16-24
33.6% of viewers fell into the Adults C1 socio-economic classification,
with 32.8% Adults C2, 17.9% Adults DE and 15.7% Adults AB
USA Broadcast details
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New for 2013 - guaranteed US coverage for 2013 via Fox Sports.
SPEED races will be included in the ‘Sports Unlimited’ show.
Subscribers to US broadcast channels totals over 95 million
Repeats generate potential reach of over 288 million households
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The following data from Fox Sports shows US reach, states, areas and
number of homes accessed by the Sports Unlimited programme across
the US market.
USA broadcast outlets - subscriber numbers
Network
Subscribers (million)
COMCAST BAY AREA (Non-GS Warriors)
COMCAST CHICAGO
COMCAST MID ATLANTIC
COMCAST PHILADELPHIA
FOX SPORTS ARIZONA
FOX SPORTS DETROIT
FOX SPORTS FLORIDA
FOX SPORTS HOUSTON (incl. Louisiana, Eastern Louisiana & Houston)
FOX SPORTS MIDWEST (incl. Non-Blues)
FOX SPORTS NORTH
FOX SPORTS OHIO (incl. Non Blue Jackets)
FOX SPORTS SOUTH (incl. Non-Predators 3)
FOX SPORTS SOUTHWEST
FOX SPORTS WEST
FOX SPORTS WISCONSIN
MSG PLUS
750
5,006
4,664
3,472
2,533
3,276
5,531
5900
7339
2,518
7122
16586
7,722
6,073
1,700
9,876
ROOT SPORTS (incl. Pittsburgh & Rocky Mountain Region)
5569
95637
Total
Integrated Online Presence
www.speedeuroseries.com
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High volume web traffic over race weekends
International traffic sources
Popular and active social media profile
Live timing online from race weekends
Partner links featured on site
Driver and team profiles
WSCO Ltd Contacts
Oliver & Stuart McCrudden
World Sportscar Organisation Ltd
+44 (0) 1621 892 814
+44 (0) 7887 53 52 51
e - [email protected]
w - www.speedeuroseries.com