Transcript Document

University Report
Survey 2011
Klicka här för att Universum
ändra formatStudent
på bakgrundstexten
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Brazilian Edition
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1
Universidade Federal de Santa Catarina (UFSC)
Engineering
Copyright Universum 2010
1
CopyrightUniversum
Universum
2010
Copyright
2011
Universum around the world
Universum annually surveys over 350,000 students and 100,000 professionals worldwide through our standardised
research. In addition we conduct research in several other countries through our consulting projects.
The group head office is located in Stockholm and the regional head offices are located in Philadelphia (America),
Cologne (Europe) and Shanghai (Asia).
Annual Research
Consulting Projects
2
About us
Universum is an international organisation, with its headquarters in Stockholm, Sweden and operates in the field
of employer branding and talent research. Our purpose is
to improve the communications between students, career
services and employers.
We believe that career choice is one of the most important
decisions in a student’s life. We therefore want to provide
students with information and support career services in
their role. We also believe that companies need to understand student expectations, to adjust their offering and
working environment to attract potential candidates and
meet their resourcing needs.
Our role is threefold: 1) we provide students with information on companies, 2) support
career services in their role and 3) help companies to develop their employer value.
3
Content
1
Methodology & key findings
2
University experience
3
Students’ career & communication preferences
4
Employer Rankings
5
Students’ employer preferences
6
Global top findings
4
1
University Report
Klicka här för att ändraMethodology
format på bakgrundstexten
& key findings
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Universidade Federal de Santa Catarina (UFSC)
Engineering
Copyright Universum 2010
5
Copyright
Copyright Universum
Universum 2010
2011
1
Methodology
Field period:
January 2011 to May 2011
No. of educational institutions included:
72
Data collection:
Data collection was carried out via our online survey.
The online link was distributed primarily via university
contacts (career centers and the educational
institutions). Students received an email or in some
cases a letter containing the survey’s link which
allowed them to access the online questionnaire.
Weighting and data cleaning:
In order to achieve a realistic perspective of the
university landscape we set targets by main field of
study and educational institution based on official
statistics. To get the questions distributions as close as
possible to the actual population distribution, we use
weighting based on population frequencies of the
targets. Finally, a data cleaning process guarantees
that only valid answers become part of our sample.
Data protection:
Target group:
University students from all educational years.
Universum sticks to national data protection laws. All
answers remain anonymous and all data is analysed on
an aggregated base only.
6
Comparison groups analysed in this report
1
Group 1:
Base of the group: Universidade Federal de Santa Catarina
(UFSC)
Number of respondents: 451
Group 2:
Base of the group: Total
Number of respondents: 4 978
7
Key findings - Universidade Federal de Santa Catarina (UFSC)
1
Top career goals:
 To be entrepreneurial or
creative/innovative
Gender:
 32% women and 68% men
 To have work/life balance
 To be competitively or intellectually
challenged
Average age:
 21,3 years
Top preferred industries:
 Engineering and manufacturing
 Industrial engineering
 Automotive
Grade (self-assessment):
 7,2 (of 10)
Top actual communication channels:
 Employer websites
 TV advertisements
Top job functions:
 Engineer
 Research and development function
 News websites advertisements
 Project Manager
Expected annual salary:
 49 821 BRL
8
1
Key findings - Total
Top career goals:
 To have work/life balance
 To be competitively or intellectually
challenged
 To be entrepreneurial or
creative/innovative
Gender:
 31% women and 69% men
Average age:
 22,0 years
Top preferred industries:
 Engineering and manufacturing
 Oil & Gas
 Industrial engineering
Grade (self-assessment):
 7,4 (of 10)
Top actual communication channels:
 Employer websites
 TV advertisements
Top job functions:
 Engineer
 Research and development function
 News websites advertisements
 Project Manager
Expected annual salary:
 52 956 BRL
9
1
Age & Gender
Gender:
Average Age:
22,0
Total
21,3
Universidade Federal de Santa
Catarina (UFSC)
Universidade Federal de Santa
Catarina (UFSC)
32%
68%
Total
31%
69%
Female
Male
SURVEY QUESTIONS:
• What is your year of birth?
• What is your gender?
10
1
Nationality
Universidade Federal de Santa Catarina
(UFSC)
Total
Brazilian
100%
0%
99%
1%
Other
SURVEY QUESTION:
What is your nationality?
11
1
Academic performance
1
0%
0%
2
0%
0%
3
0%
0%
4
2%
1%
8%
7%
5
11%
12%
6
33%
7
30%
33%
32%
8
12%
9
10
15%
1%
3%
Universidade Federal de Santa
Catarina (UFSC)
Total
SURVEY QUESTION:
Please grade your academic results on a scale from 1 to 10, where 10 represents "excellent results", 5 stands for "Average"
12
1
Areas of study - Engineering (1/1)
Area of study
Machine/Mechanical Engineering
Electrical/Electronic Engineering
Automotive Engineering
Industrial Engineering and Management
Agriculture/Food Engineering
Aeronautics/Aerospace Engineering
Biological Engineering/Biological Technology
Civil Engineering
Materials Science/Materials Technology
Chemical Engineering
Process Technology
Petroleum Engineering
Pulp-/Paper-/Wood Technology
Telecommunications
Architecture
Other Engineering
Universidade
Federal de Santa
Catarina (UFSC)
Total
26%
22%
18%
15%
14%
13%
12%
10%
7%
6%
4%
3%
2%
2%
2%
0%
15%
27%
4%
14%
8%
3%
8%
15%
5%
8%
4%
3%
1%
5%
7%
4%
SURVEY QUESTION:
What is your major(s)/main area(s) of study?
13
1
Participating students - Educational institutions - Total (1/3)
University
Pontifícia Universidade Católica de Minas Gerais
(PUC-MG)
Universidade Presbiteriana Mackenzie
Universidade Estadual Paulista (UNESP)
Centro Federal de Educação Tecnológica
(CEFET/RJ)
Universidade Luterana do Brasil (ULBRA)
Centro Universitário do Instituto Mauá de
Tecnologia (Mauá-SP)
Universidade Estadual de Campinas (Unicamp)
Universidade Anhembi Morumbi
Total
University
Total
14,20%
Universidade Federal do Pará (UFPA)
2,92%
4,59%
Universidade Federal de São Carlos (UFSCar)
2,56%
4,32%
Universidade do Vale do Rio dos Sinos (Unisinos)
2,53%
3,36%
3,26%
Universidade Federal do Rio Grande do Norte
(UFRN)
Universidade Federal da Bahia (UFBA)
Fundação Universidade do Estado de Santa
Catarina (UDESC)
Universidade Federal de Minas Gerais (UFMG)
Universidade Estadual de Maringá (UEM)
Universidade Federal de Santa Catarina (UFSC)
3,20%
Universidade Federal de Viçosa (UFV)
1,90%
Universidade Federal do Paraná (UFPR)
3,20%
Universidade Federal de Ouro Preto (UFOP)
1,80%
3,83%
3,72%
3,40%
2,43%
2,37%
2,36%
2,23%
1,97%
SURVEY QUESTION:
Which educational institution do you attend?
PLEASE NOTE:
The percentages shown in this table are weighted results based on the actual student population of each school.
14
1
Participating students - Educational institutions - Total (2/3)
University
Total
University
Total
Universidade Federal de Itajubá (Unifei)
Universidade Federal da Paraíba (UFPB)
1,77%
1,75%
0,99%
0,89%
Universidade Federal de Uberlândia (UFU)
1,67%
Universidade Federal de Santa Maria (UFSM)
Universidade de Brasília (UnB)
Universidade Federal de Mato Grosso do Sul
(UFMS)
Universidade Federal de São João del Rei (UFSJ)
1,59%
Universidade Federal de Pernambuco (UFPE)
0,68%
Universidade Federal de Goiás (UFG)
Universidade de São Paulo (USP)
1,37%
1,34%
0,63%
0,62%
Universidade de Santa Cruz do Sul (UNISC)
1,22%
Fundação Universidade Federal do Rio Grande
(FURG)
1,20%
Universidade Federal de Juiz de Fora (UFJF)
1,10%
Universidade Estadual de Londrina (UEL)
Instituto Tecnológico de Aeronáutica (ITA)
Universidade Estadual do Oeste do Paraná
(UNIOESTE)
Pontifícia Universidade Católica do Rio Grande do
Sul (PUC-RS)
Universidade Estadual do Rio Grande do Sul
(UERGS)
Universidade Federal de Mato Grosso (UFMT)
1,04%
Universidade Estadual de Ponta Grossa (UEPG)
0,47%
0,77%
0,61%
0,60%
0,53%
SURVEY QUESTION:
Which educational institution do you attend?
PLEASE NOTE:
The percentages shown in this table are weighted results based on the actual student population of each school.
15
1
Participating students - Educational institutions - Total (3/3)
University
Universidade Estadual do Norte Fluminense Darcy
Ribeiro (UENF)
Universidade Federal do Rio de Janeiro
(UFRJ+COPPEAD)
Universidade Federal do Rio Grande do Sul
(UFRGS)
Universidade Federal Rural do Rio de Janeiro
(UFRRJ)
Universidade Tecnológica Federal do Paraná
(UTFPR)
Fundação Universidade Federal da Grande
Dourados (UFGD)
Centro Universitário SENAC São Paulo - Serviço
Nacional de Aprendizagem Comercial
Instituto Militar de Engenharia (IME)
Universidade Federal Fluminense (UFF)
Universidade Paulista (UNIP)
Universidade Federal de Lavras (UFLA)
Total
University
Total
0,45%
Centro Universitário da Faculdade de Engenharia
Industrial (FEI)
0,15%
0,45%
Fundação Armando Álvares Penteado (FAAP)
0,15%
0,45%
0,45%
Pontifícia Universidade Católica de São Paulo
(PUC-SP)
Pontifícia Universidade Católica do Rio de Janeiro
(PUC-Rio)
0,15%
0,15%
0,45%
Universidade Católica de Brasília (UCB)
0,15%
0,39%
Universidade do Estado do Rio de Janeiro (UERJ)
0,15%
0,34%
Universidade Estácio de Sá
0,15%
0,33%
0,30%
0,30%
0,19%
Universidade Federal de Pelotas (UFPel)
Universidade Nove de Julho (UNINOVE)
Universidade Univille - Joinville
Other
0,15%
0,15%
0,15%
3,42%
SURVEY QUESTION:
Which educational institution do you attend?
PLEASE NOTE:
The percentages shown in this table are weighted results based on the actual student population of each school.
16
2
University Report
University experience
17
Universidade Federal de Santa Catarina (UFSC)
Engineering
Copyright Universum 2008
17
Copyright
Copyright
Universum
Universum
2011
2008
Satisfaction - Lecturers/tutors
Very dissatisfied
Dissatisfied
2%
4%
4%
Very dissatisfied
5%
9%
5%
Dissatisfied
15%
20%
16%
Neutral
Satisfied
26%
16%
24%
Very satisfied
1%
1%
2%
4%
5%
5%
9%
23%
13%
19%
Neutral
51%
51%
51%
Universidade
Federal de Santa
Catarina (UFSC)
2011
Universidade
Federal de Santa
Catarina (UFSC)
2010
2
Satisfaction - Choice of
courses/modules
48%
47%
45%
Satisfied
20%
Very satisfied
34%
20%
Total
3%
Universidade
Federal de Santa
Catarina (UFSC)
2011
Universidade
Federal de Santa
Catarina (UFSC)
2010
Total
Does not apply
Does not apply
0%
2%
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
18
Satisfaction - Reputation of the
university
Very dissatisfied
2%
2%
4%
Very dissatisfied
Dissatisfied
1%
2%
3%
Dissatisfied
Neutral
3%
3%
6%
Universidade
Federal de Santa
Catarina (UFSC)
2011
64%
63%
Very satisfied
45%
2%
2%
1%
3%
5%
5%
4%
18%
23%
15%
Neutral
28%
30%
42%
Satisfied
Universidade
Federal de Santa
Catarina (UFSC)
2010
50%
41%
51%
Satisfied
25%
30%
25%
Very satisfied
Total
1%
Does not apply
Does not apply
0%
2
Satisfaction - Student life
Universidade Federal
de Santa Catarina
(UFSC) 2011
Universidade Federal
de Santa Catarina
(UFSC) 2010
Total
0%
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
19
Satisfaction - University’s contacts
with the business community
Very dissatisfied
2%
3%
7%
Very dissatisfied
14%
17%
13%
Dissatisfied
Dissatisfied
19%
24%
19%
Neutral
Satisfied
25%
19%
20%
Very satisfied
1%
2%
2%
4%
3%
8%
4%
9%
15%
10%
Neutral
39%
36%
41%
2
Satisfaction - Quality of the
education
Universidade
Federal de Santa
Catarina (UFSC)
2011
Universidade
Federal de Santa
Catarina (UFSC)
2010
53%
51%
52%
Satisfied
33%
23%
29%
Very satisfied
Total
0%
Does not apply
Does not apply
1%
Universidade Federal
de Santa Catarina
(UFSC) 2011
Universidade Federal
de Santa Catarina
(UFSC) 2010
Total
0%
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
20
Satisfaction - Day-to-day
administration within my faculty
Very dissatisfied
3%
Very dissatisfied
5%
13%
Dissatisfied
Dissatisfied
14%
26%
Neutral
45%
13%
Very satisfied
12%
1%
8%
9%
13%
29%
23%
27%
40%
40%
34%
Satisfied
40%
20%
24%
16%
Very satisfied
Universidade
Federal de Santa
Catarina (UFSC)
Total
2%
2
2%
3%
7%
Neutral
28%
Satisfied
Does not apply
Satisfaction - Possibility to study
abroad
1%
Does not apply
Universidade Federal
de Santa Catarina
(UFSC) 2011
Universidade Federal
de Santa Catarina
(UFSC) 2010
Total
3%
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
21
Satisfaction - Access to and quality
of service facilities
Very dissatisfied
8%
4%
6%
Satisfaction - Living costs and
boarding/accommodation
Very dissatisfied
7%
4%
17%
Dissatisfied
13%
21%
13%
Neutral
19%
21%
25%
Very satisfied
1%
15%
30%
Neutral
42%
46%
45%
Satisfied
21%
Dissatisfied
8%
12%
Universidade
Federal de Santa
Catarina (UFSC)
2011
Universidade
Federal de Santa
Catarina (UFSC)
2010
29%
31%
10%
Very satisfied
Does not apply
0%
31%
Satisfied
Total
Does not apply
2
12%
3%
Universidade Federal
de Santa Catarina
(UFSC)
Total
7%
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
22
Satisfaction - Ratio of students per
lecturer/tutor
Very dissatisfied
5%
Very dissatisfied
5%
14%
Dissatisfied
31%
37%
Satisfied
12%
Does not apply
15%
1%
19%
14%
19%
20%
39%
Satisfied
43%
Very satisfied
5%
Neutral
21%
44%
16%
Very satisfied
17%
Universidade
Federal de Santa
Catarina (UFSC)
Total
1%
Does not apply
2
5%
Dissatisfied
14%
Neutral
Satisfaction - Practical elements
of my course
1%
Universidade Federal
de Santa Catarina
(UFSC)
Total
0%
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
23
2
Satisfaction - This year vs. last year
Living costs and boarding/accommodation
Choice of courses/modules
The reputation of the university
Lecturers/tutors
Practical elements of my course
Ratio of students per lecturer/tutor
Universidade
Universidade
Federal de Santa Federal de Santa
Catarina (UFSC) Catarina (UFSC)
2011
2010
28,2
23,6
4,1
18,6
4,5
15,1
3,7
14,6
14,5
-
The university's contacts with the business community
12,1
3,5
Day-to-day administration within my department/faculty
11,9
-
The student life
The possibility to study abroad
Access to and quality of service facilities (e.g. libraries,
computers)
The quality of the education
9,5
9,2
3,9
3,7
9,1
3,7
6,9
3,9
SURVEY QUESTION:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• What are the strengths and weaknesses of your university in the perception of your students?
• Are there any positive university aspects that should be pointed out more by university communication and marketing?
24
Satisfaction - Universidade Federal de Santa Catarina (UFSC) vs.
Total
Universidade
Federal de Santa
Catarina (UFSC)
Total
Living costs and boarding/accommodation
Choice of courses/modules
The reputation of the university
Lecturers/tutors
Practical elements of my course
Ratio of students per lecturer/tutor
28,2
23,6
18,6
15,1
14,6
14,5
56,0
22,2
7,6
7,4
6,2
10,1
The university's contacts with the business community
12,1
7,7
Day-to-day administration within my department/faculty
11,9
18,2
The student life
The possibility to study abroad
Access to and quality of service facilities (e.g. libraries,
computers)
The quality of the education
9,5
9,2
6,4
24,1
9,1
5,0
6,9
6,0
2
SURVEY QUESTION:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students more or less satisfied compared to students at similar departments from other universities?
• What are the strengths and weaknesses of your university in the perception of your students?
• Are there any positive university aspects that should be pointed out more by university communication and marketing?
25
2
Overall satisfaction
Very dissatisfied
Dissatisfied
Neutral
0%
1%
1%
4%
6%
3%
8%
8%
9%
59%
54%
61%
Satisfied
Very satisfied
29%
31%
27%
Universidade Federal de
Santa Catarina (UFSC) 2011
Universidade Federal de
Santa Catarina (UFSC) 2010
Total
Universidade
Federal de Santa
Catarina (UFSC)
2011
Universidade
Federal de Santa
Catarina (UFSC)
2010
Total
4,1
4,1
4,1
How satisfied are you overall with your
university?
SURVEY QUESTION:
How satisfied are you overall with your university?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• How satisfied are your students with the university?
• What differentiates your students from the other students?
• Why do you think they are more or less pleased? Which aspects might have the biggest impact on overall satisfaction?
26
2
Career related services offered by university - Universidade Federal de
Santa Catarina (UFSC)
Services offered by the career service at my department/faculty
Services offered by the university's central career service
18%
34%
13%
Career advice by professors and lecturers
Career fairs at university
39%
35%
21%
43%
41%
6%
40%
20%
8%
39%
28%
Company workshops/presentations organised by the university
Job board with external offers
42%
6%
47%
21%
22%
I am aware of this service and use it
I am aware of this service, but don't use it
I am unaware of this service, but would use it
I am unaware of this service and wouldn't use it
4%
35%
33%
1%
4%
SURVEY QUESTION:
Are you aware of/ do you use the following career related services offered by your university?
(I am aware of this service and use it, I am aware of this service, but don't use it,
I am unaware of this service, but would use it, I am unaware of this service and wouldn't use it.)
THINK ABOUT:
• Are your students aware of the different career related services offered by your university?
• Is there a demand for an institutionalised career service or other career related services?
• What potential career related services can your university offer in the future?
27
2
Career related services offered by university - Total
Services offered by the career service at my department/faculty
Services offered by the university's central career service
23%
23%
21%
Career advice by professors and lecturers
Career fairs at university
48%
26%
35%
Company workshops/presentations organised by the university
52%
7%
41%
25%
48%
Job board with external offers
46%
19%
38%
5%
4%
32%
18%
18%
I am aware of this service and use it
I am aware of this service, but don't use it
I am unaware of this service, but would use it
I am unaware of this service and wouldn't use it
5%
31%
28%
2%
2%
SURVEY QUESTION:
Are you aware of/ do you use the following career related services offered by your university?
(I am aware of this service and use it, I am aware of this service, but don't use it,
I am unaware of this service, but would use it, I am unaware of this service and wouldn't use it.)
THINK ABOUT:
• Are your students aware of the different career related services offered by your university?
• Is there a demand for an institutionalised career service or other career related services?
• What potential career related services can your university offer in the future?
28
2
Aspects of university choice
Universidade
Federal de Santa
Catarina (UFSC)
Total
Reputation of the university
Offcial evaluation and ranking by the Ministry of
Education
Qualifications of the teaching staff
Tuition fee is adequante to my budget
Recommendation in the Student Guide
Family/friends
83%
72%
57%
45%
56%
40%
31%
29%
55%
31%
21%
28%
Media coverage/articles in newspapers or magazines
25%
24%
Comfortable distance from home and work
Quality of the facilities (lecture halls, laboratories,
library, etc.)
Information event at university (e.g. university open
day)
Online social networks/communities (e.g. Orkut)
Flexible study hours
Other
21%
26%
21%
31%
18%
20%
10%
6%
10%
13%
10%
9%
SURVEY QUESTION:
Which of the following aspects had an influence on the choice of your university?
THINK ABOUT:
• Which aspects had the highest influence on the university choice of your students?
• Where do you invest in marketing activities and do your investments pay off? Should you concentrate on alternative communication
channels?
29
3
University Report
Students’ career & communication preferences
30
Universidade Federal de Santa Catarina (UFSC)
Engineering
Copyright Universum 2010
30
CopyrightUniversum
Universum2011
2010
Copyright
3
Preferred industries - Top 10
42%
38%
Engineering and manufacturing
25%
25%
Industrial engineering
24%
Automotive
16%
22%
Oil & Gas
28%
18%
Aerospace and defence
11%
14%
14%
Public sector and Governmental Agencies
Transportation and logistics
14%
4%
13%
Construction and materials
Strategy Consulting
Business services and operational consulting
19%
12%
10%
9%
6%
Universidade Federal de Santa Catarina
(UFSC)
Total
SURVEY QUESTION:
In which industry would you ideally want to work when choosing your first employment after graduation?
Please select a maximum of three alternatives
THINK ABOUT:
• Do industry preferences reflect the labour market’s reality in your region?
• Are your students rather willing to go into business or academic research?
31
3
Preferred Job functions
86%
84%
Engineer
44%
38%
Research and development function
36%
36%
Project Manager
19%
16%
Consultant
Upper management
13%
10%
Middle management
10%
12%
Administrative function (e.g. HR,
Purchasing, IT support)
Analyst
9%
7%
5%
10%
Finance function
5%
5%
IT specialist/developer
4%
6%
Marketing/communications/PR function
3%
3%
Sales/Key account manager
3%
2%
Customer service function
Other
1%
1%
Universidade Federal de Santa Catarina
(UFSC)
2%
5%
Total
SURVEY QUESTION:
In which job function would you ideally want to work when choosing your first employment after graduation?
Please select a maximum of three alternatives
THINK ABOUT:
Which job functions are most popular amongst your students?
32
3
Preferred size of employer
Micro employer (Less than 10
employees)
Small employer (10-100
employees)
Medium-sized employer (100-500
employees)
Big employer (500-1000
employees)
2%
1%
7%
5%
22%
19%
26%
30%
Macro employer (More than 1000
employees)
44%
46%
Universidade Federal de Santa
Catarina (UFSC)
Total
SURVEY QUESTION:
What size of employer would you prefer working for when choosing your first employment?
Please select only one alternative
THINK ABOUT:
• Do your students prefer to work for rather bigger or smaller companies?
• Do preferences related to employer size reflect the labour market’s reality in your region?
33
Career goals - Universidade Federal de Santa Catarina (UFSC) vs. Total
44%
43%
To be entrepreneurial or creative/innovative
44%
48%
To have work/life balance
39%
45%
To be competitively or intellectually challenged
37%
32%
To be a leader or manager of people
36%
34%
To have an international career
33%
To be secure or stable in my job
40%
28%
To be dedicated to a cause or to feel that I am
serving a greater good
20%
20%
20%
To be a technical or functional expert
To be autonomous or independent
3
10%
9%
Universidade Federal de Santa Catarina
(UFSC)
Total
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
THINK ABOUT:
How do your students’ career goals differ from the priorities of other students?
34
Career goals - This year vs. last year (Universidade Federal de Santa
Catarina (UFSC))
44%
40%
To be entrepreneurial or creative/innovative
44%
To have work/life balance
56%
39%
38%
To be competitively or intellectually
challenged
37%
34%
To be a leader or manager of people
To have an international career
36%
30%
To be secure or stable in my job
33%
34%
To be dedicated to a cause or to feel that I
am serving a greater good
To be a technical or functional expert
To be autonomous or independent
3
28%
17%
20%
19%
10%
14%
Universidade Federal de Santa Catarina
(UFSC) 2011
Universidade Federal de Santa Catarina
(UFSC) 2010
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
THINK ABOUT:
How do your students’ career goals differ from the priorities of other students?
35
3
Career goals - This year vs. last year (Total)
48%
47%
To have work/life balance
45%
To be competitively or intellectually challenged
35%
43%
40%
To be entrepreneurial or creative/innovative
40%
To be secure or stable in my job
31%
34%
33%
To have an international career
32%
31%
To be a leader or manager of people
20%
20%
To be dedicated to a cause or to feel that I am serving a
greater good
20%
23%
To be a technical or functional expert
To be autonomous or independent
9%
10%
Total 2011
Total 2010
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
THINK ABOUT:
How do your students’ career goals differ from the priorities of other students?
36
3
Expected annual salary (BRL)
Universidade Federal de Santa Catarina (UFSC)
Total
49 821
52 956
SURVEY QUESTION:
What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?
PLEASE NOTE:
How do salary expectations differ amongst the different groups?
37
3
Actual communication channels - Top 10
55%
58%
Employer websites
34%
33%
TV advertisements
News websites advertisements
Career guides/books
University press & student organisation
publications
Professional networks/communities
News print media advertisements
Career Magazines for students
Lectures/case studies as part of curriculum
Social networks/communities
22%
28%
20%
21%
19%
25%
18%
18%
17%
16%
16%
19%
16%
16%
16%
19%
Universidade Federal de Santa Catarina
(UFSC)
Total
SURVEY QUESTION:
How have you mainly learnt about these employers? Please select as many as applicable
THINK ABOUT:
Which communication channels do employers use to communicate with your students?
38
4
University Report
Employer rankings
39
Universidade Federal de Santa Catarina (UFSC)
Engineering
Copyright Universum 2010
39
Copyright
Universum2011
2010
Copyright Universum
4
Considered employer ranking - Universidade Federal de Santa Catarina
(UFSC) - Top 30
Rank
2011
Percent
2011
Rank
2010
Petrobras
Embraer
Vale
BMW
Toyota
Volkswagen
General Motors
Renault do Brasil
Volvo
1
2
3
4
5
5
7
8
9
68,00%
45,65%
44,47%
40,94%
38,35%
38,35%
34,82%
34,12%
32,94%
1
2
3
4
6
5
10
14
-
Eletrobrás
10
32,71%
Ford do Brasil
Peugeot Citroën
Siemens
Ambev
Fiat Group
11
12
12
14
14
31,29%
30,35%
30,35%
30,12%
30,12%
Employer
Rank
2011
Percent
2011
Rank
2010
Honda Automóveis
General Electric
Bosch
Gerdau
Google
Sony
Apple
Votorantim
Nestlé
14
17
18
19
19
21
22
23
24
30,12%
29,18%
28,47%
27,53%
27,53%
27,29%
26,82%
26,59%
26,12%
20
25
7
12
21
17
15
11
Companhia Siderúrgica Nacional
25
24,24%
23
15
17
13
9
19
Daimler/Mercedes-Benz
Microsoft
Philips
Sadia
Shell
26
27
27
29
29
24,00%
23,06%
23,06%
22,82%
22,82%
65
31
31
37
43
Employer
SURVEY QUESTION:
Below is a list of employers. Which of these employers would you consider working for?
If your favorite employer is not listed, you may add it into the bottom of the list as "Other Employer 1" or "Other Employer 2”.
THINK ABOUT:
• Do students consider employers that are recruiting on your campus and with whom you may cooperate?
• Are important partners or sponsors of your university missing in this ranking?
40
4
Ideal employer ranking - Universidade Federal de Santa Catarina
(UFSC) - Top 20
Employer
Rank
2011
Percent
2011
Rank
2010
Rank
2011
Percent
2011
Rank
2010
Petrobras
Embraer
Vale
BMW
Google
Eletrobrás
Ambev
Apple
1
2
3
4
5
6
7
8
49,15%
23,24%
20,10%
15,74%
12,59%
11,62%
11,14%
9,93%
1
2
3
4
16
7
6
-
Siemens
Toyota
Volvo
Gerdau
Nestlé
Volkswagen
Bunge Alimentos
Votorantim
10
12
13
14
14
14
17
17
7,75%
7,51%
7,26%
7,02%
7,02%
7,02%
6,54%
6,54%
7
9
12
19
10
24
-
Construtora Norberto Odebrecht
9
8,72%
12
General Electric
19
6,05%
24
General Motors
10
7,75%
20
Sadia
20
5,81%
32
Employer
SURVEY QUESTION:
Please select five employers from the list below for which you would most like to work - your five Ideal Employers.
Please select 1-5 companies.
THINK ABOUT:
Which of the potential employers from the considered ranking are not short-listed by your students?
41
4
Potential applicants’ ranking - Universidade Federal de Santa Catarina
(UFSC) - Top 10
Employer
Rank
2011
Percent
2011
Rank
2010
Petrobras
Embraer
Vale
BMW
Ambev
1
2
3
4
5
13,87%
6,52%
5,38%
3,83%
3,62%
1
2
2
4
7
Employer
Eletrobrás
General Motors
Nestlé
Siemens
Volvo
Rank
2011
Percent
2011
Rank
2010
6
7
7
7
7
3,00%
1,97%
1,97%
1,97%
1,97%
12
23
12
8
-
SURVEY QUESTIONS:
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers.
• Have you or will you apply to these employers?
THINK ABOUT:
Are there big differences in comparison to the Ideal Employer ranking?
42
4
Ideal employer ranking - Total - Top 20
Employer
Rank
2011
Percent
2011
Rank
2010
Employer
Rank
2011
Percent
2011
Rank
2010
Petrobras
Vale
1
2
48,04%
27,02%
1
2
Usiminas
BMW
11
12
8,66%
8,12%
13
10
Construtora Norberto Odebrecht
3
15,10%
4
Fiat Group
13
7,74%
8
Gerdau
Apple
Google
Embraer
4
5
6
7
12,08%
11,55%
11,45%
10,16%
7
3
5
Siemens
Microsoft
General Electric
Intel
14
15
16
17
7,61%
7,18%
6,85%
5,71%
17
6
20
19
Votorantim
8
10,00%
-
Companhia Siderúrgica Nacional
18
5,67%
37
Ambev
Eletrobrás
9
10
9,97%
8,93%
11
9
Braskem
ArcelorMittal
19
20
5,60%
5,46%
29
26
SURVEY QUESTION:
Please select five employers from the list below for which you would most like to work - your five Ideal Employers.
Please select 1-5 companies.
THINK ABOUT:
Which of the potential employers from the considered ranking are not short-listed by your students?
43
4
Top findings - Employer rankings - Total
Ideal Employer ranking:
High Achievers’ ranking:
1. Petrobras
2. Vale
3. Construtora Norberto Odebrecht
4. Gerdau
5. Apple
1. Petrobras
2. Vale
3. Construtora Norberto Odebrecht
4. Gerdau
5. Google
Considered Employer ranking:
Potential Applicants’ ranking:
1. Petrobras
2. Vale
3. Gerdau
4. Votorantim
5. Toyota
1. Petrobras
2. Vale
3. Construtora Norberto Odebrecht
4. Gerdau
5. Ambev
44
5
University Report
Students’ employer preferences
45
Universidade Federal de Santa Catarina (UFSC)
Engineering
Copyright Universum 2010
45
Copyright
Universum
Copyright
Universum
2011 2010
5
The Drivers of Employer Attractiveness
Employer Reputation & Image
Job Characteristics
- The attributes of the employer as an organisation
- The contents and demands of the job, including the
learning opportunities provided by the job
• Attractive/exciting products and services
• Fast-growing or entrepreneurial
• Financial strength
• Good reputation
• High ethical standards
• High level of Corporate Social Responsibility
• Innovative products and services
• Inspiring top management
• Market success
• Prestige
• A variety of assignments
• An attractive geographic location
• Challenging work
• Control over my working hours
• Flexible working conditions
• High level of responsibility
• Opportunities for international travel
• Opportunities for relocation abroad
• Professional training and development
• Secure employment
People & Culture
Remuneration & Advancement Opportunities
- The social environment and attributes of the work place
- The monetary compensation and other benefits, now and
in the future
• Has a culture that is accepting towards minorities
• Has a culture that respects my individuality
• Has a culture that supports equality between the sexes
• Has leaders who will support my development
• Offers a comfortable physical work environment
• Offers a creative and dynamic work environment
• Offers a friendly work environment
• Offers interaction with international clients and
colleagues
• Recruits only the best talent
• Will enable me to have good work/life balance
• Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good possibilities for rapid promotion
• Good prospects for high future earnings
• Good reference for future career
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Sponsorship of future education
PLEASE NOTE:
The framework is developed together with professor Paula Caligiuri, Director of the Center for HR Strategy at Rutgers University.
Based on specific research within HR, as well as focus groups and general communication with both our clients and students.
46
5
The Drivers of Employer attractiveness - Importance of each driver
21%
Employer Reputation & Image
Employer
Reputation &
Image
Job
Characteristics
People
& Culture
Remuneration &
Advancement
Opportunities
22%
27%
Job Characteristics
27%
24%
People & Culture
24%
Remuneration & Advancement
Opportunities
28%
27%
Universidade Federal de Santa Catarina
(UFSC)
Total
SURVEY QUESTION:
How would you rate the relative importance of these aspects when choosing your Ideal Employer?
Please divide 100 points between the alternatives in accordance with importance
47
The Drivers of Employer attractiveness - Employer Reputation & Image
37%
41%
Market success
27%
High level of Corporate Social
Responsibility
33%
27%
31%
High ethical standards
24%
27%
Good reputation
Financial strength
Remuneration &
Advancement
Opportunities
31%
28%
Fast-growing or entrepreneurial
Inspiring top management
People
& Culture
Job
Characteristics
36%
32%
Attractive/exciting products and services
Prestige
Employer
Reputation &
Image
39%
36%
Innovative products and services
5
23%
19%
21%
20%
20%
23%
SURVEY QUESTION:
Employer Reputation & Image refers to the attributes of the employer as an organisation.
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
Universidade Federal de Santa Catarina
(UFSC)
Total
48
The Drivers of Employer attractiveness - Employer Reputation & Image
(this year vs. last year)
39%
38%
Innovative products and services
37%
Market success
31%
High ethical standards
27%
25%
Good reputation
24%
26%
Financial strength
Remuneration &
Advancement
Opportunities
23%
27%
23%
Inspiring top management
Job
Characteristics
36%
33%
High level of Corporate Social
Responsibility
Prestige
People
& Culture
47%
Attractive/exciting products and services
Fast-growing or entrepreneurial
Employer
Reputation &
Image
5
23%
22%
21%
17%
Universidade Federal de Santa Catarina
(UFSC) 2011
20%
29%
Universidade Federal de Santa Catarina
(UFSC) 2010
SURVEY QUESTION:
SURVEY Reputation
QUESTION:Employer
Reputation
& Image of
refers
to the attributes
of the employer as an organisation. My ideal
Employer
& Image refers
to the attributes
the employer
as an organisation.
employer
is associated
Which
attributes
do you with:
perceive as the most attractive?
Pleaseselect
selectaamaximum
maximumof
ofthree
threealternatives
alternatives
Please
49
5
The Drivers of Employer attractiveness - Job Characteristics
50%
46%
Challenging work
Remuneration &
Advancement
Opportunities
35%
Secure employment
43%
30%
24%
Opportunities for relocation abroad
24%
27%
High level of responsibility
18%
19%
Flexible working conditions
14%
14%
A variety of assignments
Control over my working hours
People
& Culture
Job
Characteristics
37%
35%
Opportunities for international travel
An attractive geographic location
Employer
Reputation &
Image
66%
66%
Professional training and development
9%
10%
4%
5%
Universidade Federal de Santa Catarina
(UFSC)
Total
SURVEY QUESTION:
Job Characteristics refers to the content and demands of the job, including the learning opportunities provided by the job.
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
50
5
The Drivers of Employer attractiveness - Job Characteristics
(this year vs. last year)
Professional training and development
50%
Challenging work
Job
Characteristics
Remuneration &
Advancement
Opportunities
37%
38%
35%
33%
Secure employment
30%
24%
Opportunities for relocation abroad
24%
23%
High level of responsibility
18%
Flexible working conditions
28%
14%
13%
A variety of assignments
Control over my working hours
People
& Culture
36%
Opportunities for international travel
An attractive geographic location
Employer
Reputation &
Image
66%
69%
9%
20%
4%
2%
Universidade Federal de Santa Catarina
(UFSC) 2011
Universidade Federal de Santa Catarina
(UFSC) 2010
SURVEYQUESTION:
QUESTION:
SURVEY
JobCharacteristics
Characteristicsrefers
refersto
tothe
thecontent
contentand
anddemands
demandsof
ofthe
thejob,
job,including
includingthe
thelearning
learningopportunities
opportunitiesprovided
providedby
bythe
thejob.
job.
Job
My ideal
employer
associated
Which
attributes
do is
you
perceive with:
as the most attractive?
Pleaseselect
selectaamaximum
maximumof
ofthree
threealternatives
alternatives
Please
51
5
The Drivers of Employer attractiveness - People & Culture
58%
60%
Has leaders who will support my
development
Employer
Reputation &
Image
53%
56%
Offers a creative and dynamic work
environment
People
& Culture
Remuneration &
Advancement
Opportunities
47%
54%
Will enable me to have good work/life
balance
41%
39%
Offers interaction with international clients
and colleagues
Offers a comfortable physical work
environment
25%
24%
Offers a friendly work environment
24%
23%
12%
12%
Has a culture that respects my individuality
Recruits only the best talent
11%
9%
Has a culture that supports equality
between the sexes
10%
10%
Has a culture that is accepting towards
[underrepresented] minorities
Job
Characteristics
2%
2%
SURVEY QUESTION:
People & Culture refers to the social environment and attributes of the work place.
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
Universidade Federal de Santa Catarina
(UFSC)
Total
52
5
The Drivers of Employer attractiveness - People & Culture
(this year vs. last year)
53%
53%
Offers a creative and dynamic work
environment
People
& Culture
Job
Characteristics
Remuneration &
Advancement
Opportunities
47%
50%
Will enable me to have good work/life
balance
41%
33%
Offers interaction with international clients
and colleagues
25%
23%
Offers a comfortable physical work
environment
24%
Offers a friendly work environment
34%
12%
17%
Has a culture that respects my
individuality
Recruits only the best talent
11%
8%
Has a culture that supports equality
between the sexes
10%
7%
Has a culture that is accepting towards
[underrepresented] minorities
Employer
Reputation &
Image
58%
53%
Has leaders who will support my
development
2%
1%
Universidade Federal de Santa Catarina
(UFSC) 2011
Universidade Federal de Santa Catarina
(UFSC) 2010
SURVEY QUESTION:
SURVEY
QUESTION:
People
& Culture
refers to the social environment and attributes of the work place.
Peopleattributes
& Culturedorefers
to the social
environment
and attributes of the work place. My ideal employer is associated with:
Which
you perceive
as the
most attractive?
Pleaseselect
selectaamaximum
maximumof
ofthree
threealternatives
alternatives
Please
53
The Drivers of Employer attractiveness - Remuneration & Advancement
Opportunities
Good prospects for high future earnings
45%
51%
People
& Culture
Remuneration &
Advancement
Opportunities
44%
42%
Leadership opportunities
32%
35%
Clear path for advancement
28%
Sponsorship of future education
36%
27%
23%
Performance-related bonus
23%
26%
Competitive base salary
22%
20%
Good possibilities for rapid promotion
Overtime pay/compensation
Job
Characteristics
40%
Good reference for future career
Competitive benefits
Employer
Reputation &
Image
47%
5
8%
10%
8%
8%
Universidade Federal de Santa Catarina
(UFSC)
Total
SURVEY QUESTION:
Remuneration & Advancement Opportunities refer to monetary compensation and other benefits, now and in the future.
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
54
5
The Drivers of Employer attractiveness - Remuneration &
Advancement Opportunities (this year vs. last year)
Good prospects for high future earnings
45%
Good reference for future career
Job
Characteristics
Remuneration &
Advancement
Opportunities
44%
35%
32%
27%
Clear path for advancement
28%
25%
Sponsorship of future education
27%
23%
Performance-related bonus
23%
Competitive base salary
38%
22%
19%
Good possibilities for rapid promotion
Overtime pay/compensation
People
& Culture
54%
Leadership opportunities
Competitive benefits
Employer
Reputation &
Image
47%
43%
8%
13%
8%
5%
Universidade Federal de Santa Catarina
(UFSC) 2011
Universidade Federal de Santa Catarina
(UFSC) 2010
SURVEYQUESTION:
QUESTION:
SURVEY
Remuneration&&Advancement
AdvancementOpportunities
Opportunitiesrefer
referto
tomonetary
monetarycompensation
compensationand
andother
otherbenefits,
benefits,now
nowand
andininthe
thefuture.
future. My ideal
Remuneration
employer
is associated
Which
attributes
do you with:
perceive as the most attractive?
Pleaseselect
selectaamaximum
maximumof
ofthree
threealternatives
alternatives
Please
55
5
Top findings - Students’ employer preferences
Students were asked to rate the importance of the four Drivers of Employer Attractiveness by dividing 100 points between the drivers in
accordance with how important they perceive them.
Universidade Federal de
Santa Catarina (UFSC)
Total
Top 5 - Overall most important
attributes:
Top 5 - Overall most important
attributes:
1.
Professional training and development
(Job Characteristics)
1.
Professional training and development
(Job Characteristics)
2.
Has leaders who will support my
development (People & Culture)
2.
Has leaders who will support my
development (People & Culture)
3.
Good prospects for high future earnings
(Remuneration & Advancement
Opportunities)
3.
Offers a creative and dynamic work
environment (People & Culture)
4.
4.
Challenging work (Job Characteristics)
Good reference for future career
(Remuneration & Advancement
Opportunities)
5.
Leadership opportunities (Remuneration &
Advancement Opportunities)
5.
Will enable me to have good work/life
balance (People & Culture)
This is the importance of all the 40 attributes in relationship to how important the students think its driver is. This
analysis gives a summarised 360 degree view of what influences employer attractiveness.
56
6
University Report
Global top findings
57
Universidade Federal de Santa Catarina (UFSC)
Engineering
Copyright Universum 2009
57
Copyright
Universum2011
2009
Copyright Universum
6
Importance of the drivers of employer attractiveness
by region – Business students
Employer
Reputation
& Image
Remuneration
&
Advancement
Opportunities
19,8%
People
&
Culture
20,9%
27,4%
25,5%
24,3%
31,6%
27,6%
Job
Employer
Attractiveness Characteristics
23,3%
Nordic
Russia
Europe
America
Asia
20,4%
21,8%
27,8%
27,0%
22,6%
24,8%
25,0%
26,5%
24,9%
26,5%
26,8%
25,8%
South Africa
24,2%
23,5%
28,4%
23,9%
SURVEY QUESTION:
How would you rate the relative importance of these aspects when choosing your Ideal Employer?
Please divide 100 points between the alternatives in accordance with importance
Source: Universum Student Survey 2010
conducted in 24 countries worldwide
58
6
Importance of the drivers of employer attractiveness
by region – Engineering students
Employer
Reputation
& Image
Remuneration
&
Advancement
Opportunities
19,0%
People
&
Culture
20,8%
28,6%
24,3%
25,0%
32,4%
28,4%
Job
Employer
Attractiveness Characteristics
21,8%
Nordic
Russia
Europe
America
Asia
20,2%
22,1%
28,5%
26,6%
22,2%
24,7%
27,5%
26,1%
26,3%
26,1%
25,5%
24,2%
South Africa
24,6%
25,8%
26,8%
22,8%
SURVEY QUESTION:
How would you rate the relative importance of these aspects when choosing your Ideal Employer?
Please divide 100 points between the alternatives in accordance with importance
Source: Universum Student Survey 2010
conducted in 24 countries worldwide
59
The most attractive industries by region – Business students
6
1. Marketing/ advertising
2. Management consulting
3. Entertainment/media/public relations
1. Marketing/ advertising
2. Management consulting
3. Investment banking
1. Marketing/ advertising
2. Commercial banking
3. Financial services
Nordic
Russia
Europe
Asia
America
1. Commercial banking
2. Management consulting
3. Auditing/ accounting/
taxation (corporate)
1. Accounting (public)
2. Financial services
3. Marketing/ advertising
South Africa
1. Accounting (public)
2. Auditing/ accounting/ taxation (corporate)
3. Financial services
Source: Universum Student Survey 2010
SURVEY QUESTION:
In which industry would you ideally want to work when choosing your first employment after graduation?
Please select a maximum of three alternatives
conducted in 24 countries worldwide
60
The most attractive industries by region – Engineering students
6
1. Engineering consulting
2. Energy/power
3. Environmental/conservation
1. Energy/power
2. Engineering/manufacturing
3. Aerospace/defense
1. Engineering/manufacturing
2. Energy/power
3. Construction
Nordic
Russia
Europe
Asia
America
1. Engineering/manufacturing
2. Engineering consulting
3. Energy/power
1. Engineering/manufacturing
2. Engineering consulting
3. Energy/power
1. Engineering/manufacturing
2. Electronics
3. Automotive
South Africa
Source: Universum Student Survey 2010
SURVEY QUESTION:
In which industry would you ideally want to work when choosing your first employment after graduation?
Please select a maximum of three alternatives
conducted in 24 countries worldwide
61
6
Top 3 career goals by region – Business students
1. To have work/life balance
2. To be competitively or intellectually challenged
3. To be secure or stable in my job
1. To have work/life balance
2. To be competitively or intellectually
challenged
3. To have an international career
America
Nordic
Russia
Europe
Asia
1. To have work/life balance
2. To be autonomous or
independent
3. To be a leader or manager
of people
1. To have work/life balance
2. To be secure or stable in
my job
3. To be a leader or manager
of people
1. To have work/life balance
2. To be secure or stable in my job
3. To be a leader or manager of
people
South Africa
1. To be a leader or manager of people
2. To be entrepreneurial or
creative/innovative
3. To be secure or stable in my job
Source: Universum Student Survey 2010
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
conducted in 24 countries worldwide
62
6
Top 3 career goals by region – Engineering students
1. To have work/life balance
2. To be secure or stable in my job
3. To be competitively or
intellectually challenged
1. To have work/life balance
2. To be secure or stable in my
job
3. To be competitively or
intellectually challenged
Nordic
Russia
Europe
Asia
America
1. To have work/life
balance
2. To be secure or stable in
my job
3. To be competitively or
intellectually challenged
South Africa
1. To be a technical or
functional expert
2. To have work/life balance
3. To be secure or stable in
my job
1. To be a technical or
functional expert
2. To have work/life balance
3. To be a leader or manager
of people
1. To be a technical or functional expert
2. To be a leader or manager of people
3. To be competitively or intellectually
challenged
Source: Universum Student Survey 2010
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
conducted in 24 countries worldwide
63
Top 3 preferred communication channels by region – Business students
6
1. Career fairs
2. Employer websites
3. Acquaintances employed by the
company/organisation
1. Employer websites
2. Internship/co-op programs/work placement
3. Employer presentations on campus
Nordic
America
Russia
Europe
Asia
1. Career fairs
2. Internship/co-op programs/work placement
3. Employer websites
South Africa
1. Employer presentations on
campus
2. Career websites/Internet job
boards
3. Internship/co-op programs/work
placement
1. Employer presentations on
campus
2. Career fairs
3. Acquaintances employed by
the company/organisation
1. Employer websites
2. Internship/co-op programs/work placement
3. Career websites/Internet job boards
Source: Universum Student Survey 2010
SURVEY QUESTION:
How would you prefer to gather information about potential employers? Please select a maximum of three
alternatives
conducted in 24 countries worldwide
64
6
Top 3 preferred communication channels by region –
Engineering students
1. Employer websites
2. Career fairs
3. Employer presentations on campus
1. Employer websites
2. Internship/co-op programs/work placement
3. Employer presentations on campus
America
Nordic
Russia
Europe
Asia
1. Career fairs
2. Internship/co-op
programs/work placement
3. Employer presentations on
campus
South Africa
1. Employer websites
2. Employer presentations on
campus
3. Internship/co-op programs/work
placement
1. Employer websites
2. Employer presentations on
campus
3. Internship/co-op programs/work
placement
1. Career websites/Internet job boards
2. Career fairs
3. Advertisements on the Internet
Source: Universum Student Survey 2010
SURVEY QUESTION:
How would you prefer to gather information about potential employers? Please select a maximum of three
alternatives
conducted in 24 countries worldwide
65
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