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Galal Salem, Dr Eleri Jones and Dr Nigel Morgan Welsh School of Hospitality, Tourism and Leisure Management University of Wales Institute, Cardiff, UK Modelling Cultural Special Events in Wales Introduction Egypt and Tourism 5.5 M. tourists; 4 Billion $ (2002) Special Events in Egypt 25 events every year - Additional tourist attraction - Enhance the tourist image Modelling Cultural Events Decision phase Detailed planning phase Implementation phase Evaluation phase Decision Phase Catalyst Defining aims and objectives Establishing the organizing board Outlining feasibility study Market research Initial financial study Decision-making Detailed Planning Phase Special event definition Financial study Marketing Logistics Human resource management Implementation Phase Monitoring progress Dealing with contingencies Shutting down Evaluation Phase – Event organizers – Customers – Sponsors – Staff – Community – Environment Figure 1: A Unified Model of Special Events Management (Adapted from Salem et al., 2004) DECISION Aims and Objectives Catalyst Establish Management Board Decision Outline Feasibility Study DETAILED PLANNING Event definition EVALUATION Sponsors Community Organization Financial study Outcome and Process Marketing Logistics Customer Environment Staff Human Resource Management IMPLEMENTATION Shutting down Dealing with contingencies Monitoring progress Case Studies - Cultural, recurring event - Subsidized by a governmental body - Non-financial aims The Llangollen Musical Eisteddfod The May Fair Festival The Urdd Eisteddfod Phase 1 Identify similarities and dissimilarities Phase 2 Achieving consensus Figure 2: A Model of the Llangollen International Music Festival DECISION FIRST YEAR DECISION Catalyst Aims Market research Idea Forming Board Initial financial study Decision Forming initial features ANNUAL MANAGERIAL MODEL DETAILED PLANNING DECISION Forming Board Aims and Objectives Financial study Marketing Logistics IMPLEMENTATION EVALUATION Community Organization Outcome and Process Customers Human Resource Management Initial financial study Revising objectives Sponsors Event definition Decision Environment On-ground risk management Monitoring implementation Shutting down Staff Figure 3: A Model of the May Fair Festival at the Museum of Welsh Life DECISION FIRST YEAR DECISION Aims Forming Board Catalyst Forming initial features Feasibility study Decision Idea ANNUAL MANAGERIAL MODEL DETAILED PLANNING DECISION Forming Board Initial financial study Decision Forming initial features Revising objectives Community Organization Outcome and Process Customers Human resource management Event definition Marketing Logistics IMPLEMENTATION EVALUATION Sponsors Finanical study Environment On-ground risk management Monitoring implementation Shutting down Staff Figure 4: A Model of the Urdd Eisteddfod DECISION FIRST YEAR DECISION Aims Forming Board Catalyst Forming initial features Decision Idea ANNUAL MANAGERIAL MODEL DETAILED PLANNING DECISION Forming Board Initial financial study Decision Forming initial features Revising objectives Community Organization Outcome and Process Customers Human resource management Event definition Marketing Logistics IMPLEMENTATION EVALUATION Sponsors Finanical study Environment On-ground risk management Monitoring implementation Shutting down Staff Discussion Llangollen Initial features Initial financial study All planning activities May Fair and Urdd Initial financial study Initial features financial study planning activities Building a Consensus One round Doing financial studies first Figure 5: A Generic Best Practice Annual Managerial Model for Cultural Special Events ANNUAL MANAGERIAL MODEL DETAILED PLANNING DECISION Forming Board Initial financial study Decision Forming initial features Revising objectives Community Organization Outcome and Process Customers Human resource management Event definition Marketing Logistics IMPLEMENTATION EVALUATION Sponsors Finanical study Environment On-ground risk management Monitoring implementation Shutting down Staff Thank you [email protected]