Transcript Document

Partnering to Build
a Corporate Wellness Program
Place Logo Here
Presented by
Regional Owner, Live 2 B Healthy®
Territory
A Visionary Founder
Life-Long Fitness Passion
• Stand-out Athlete
• Fitness Entrepreneur
• 1994 MN State HS Wrestling Champion
• 1998 Division II Football All American
• Student of Fitness Discipline
• BS-Physical Education degree + Coaching minor
• Started In-Home personal training
business
• Owns a health club
• Combined passion for helping seniors
and living for healthy lifestyle
• Completed extensive continuing ed courses
• Highly Sought, Top-rated Trainer
• Leading trainer at Northwest Athletic Club for 5 yrs
Cory Czepa, Founder/CEO
Live 2 B Healthy®
About the Company
Resident
• Founded in 2008
• Nationally franchised in 2010
• Strong partnerships with
senior communities
Local
Community
Total
Wellness
• History of quantitative results
• Total Wellness Approach
Sr. Living
Community
Staff
Live 2 B Healthy®
•
•
•
Goal
To inspire older generations to live
longer, healthier lives.
Vision
Bridge to renewed wellness.
Mission
To provide a proven, flexible
approach to wellness through
education, fitness and community.
Company Name Here
• Goal
• Vision
• Mission
Get this information
from their website
(check About Us)
Providing the Expertise
Organized for Service Consistency
• National Group Fitness Certification Required
 2 year renewal
 CPR certification + continuing ed required
• Live 2 B Healthy® Training & Support
 Train the Live 2 B Healthy® Trainer
 Regional Owner training
○ Weekly individual & twice-monthly group
 (4) website informational tools
○ Trainer ○ Staff ○ For Families Only ○ Regional Owner
What We Do
• Provide customized, proven group exercise
programs for senior living communities
programs
• Serve all community lifestyles
• Skilled Nursing • Memory Care • Assisted Living •
• Independent Living • Cooperatives • Senior Centers •
• Provide staff fitness portal or trainer-led class
• Deliver value-added “community marketing” benefits
You provide the people and space . . . we provide the rest!
Balanced Fitness Approach
• “You know exercise is good for you. Ideally,
you're looking for ways to incorporate physical
activity into your daily routine. If your aerobic
workouts aren't balanced by a proper dose of
strength training though, you're missing out on
a key component of overall health and fitness.
• Muscle mass naturally diminishes with age.
But strength training can help you preserve and
enhance your muscle mass — at any age.“
- Mayo Clinic Staff – HQ01710, June 2010
• “Resistance training can help shape up your brain as
well as your muscles.”
- AARP Bulletin, December 23, 2008
• Strength training can reverse age-related muscle loss
• After age 50 or so, we lose muscle at an accelerated rate,
about half a pound a year
• Adults ages 50 to 90 in the studies, with about 20 weeks of
resistance training, produced an average of nearly 2.5
pounds of lean body mass, primarily muscle.
- AARP Bulletin, March 15, 2011
The right kind of exercise can make all the difference!
Muscle Confusion Principle
Applied for Maximum Results
Definition:
Muscles get accustomed to the reps, sets, exercises, order of exercises
and length of rest periods. By changing any of these variables you are in
essence... SHOCKING the muscle to grow.
Variables to change:
1. Number of sets
2. Number of repetitions
3. Exercise choice
4. The order in which the exercises are performed
5. The length of the rest period
*Citation: Schrim, Matthew. FULL BODY EXERCISES FOR SENIOR CITIZENS. 27 April 2010. 19 April 2013.
<http://www.livestrong.com/article/113035-full-body-exercises-senior-citizens/#ixzz2PbKNupC3>.
Full Body Exercise Programs
• ACSM recommends you perform a full-body resistance exercise
routine at least 2X a week.
• Exercise program should be customized specifically for that
particular group.
Flexibility – longer and stronger, elastic, prevention of injuries
Balance – smaller base, harder balance
Posture - retraction
Upper Body – chair dip
Lower Body - squats
Stamina – march in place
The Business Case
Making Economic Sense of It All
Raise Resident
Retention Rate
 Reduce Falls
 More able to meet ADL’s
 Increase Length of Stay
 Leverage success stories
Lower the Cost to Acquire  Co-Branded advertising
New Residents
 Higher Quality of Life
reputation
Preventing Falls Saves Lives
Breaking a Hip Changes Everything
“A fall from a chair or a bed may not
seem like a death sentence – but for an
older person it can be. Falls are the
leading cause of death from an
injury for older Americans.”
“Almost 1 out of 10 people over the age of 50
will die within a month of surgery for a broken hip.
That rises to 1 in 5 if the patient already has an
acute medical problem.”
“Freedom from falls is never guaranteed. But dedication
to an exercise program can help seniors keep their
balance without giving up the activities they love.”
Excerpts from The Broken Hip Series, Chapter 1 by Lauren Silverman
Published May 6, 2014; Copyright 2014 KERA Unlimited.
8
First Objective:
Help Residents Attain Functional Fitness
• Achieve a level of strength, endurance,
cardiovascular efficiency, joint flexibility and balance
that enables residents to carry out their activities of
daily living (ADLs) effectively and
extend quality time remaining (QTR).
• Help reduce the risk of many major diseases and
illnesses.
By Providing Expert Instruction
• All instructors are Nationally Certified
Trainers
• They lead three one-hour sessions per week
1 Hour Session Format
• Customize a strength training, stretching and
cardiovascular class for each unique group
• No two exercise sessions are ever alike
• Help residents set fitness goals
• Measure progress through periodic
assessments (every 4 months)
• Make it fun and get to know participants on a
first name basis
10 Min.
40 Min.
10 Min.
Warm-up
Strength &
Cardio
Exercise
Cool-down
Achievable Results
• Improved flexibility,
strength and balance
• Lower blood pressure
• Reduced risk of heart
disease and stroke
• Better circulation
• Decreased joint and
back pain
• Renewed energy and
endurance
• Less anxiety, depression
• Improved cognitive skill
• Reduced medications
Documented Results
Balance
+253%
Balance
+253%
Lower Body
+ 36%
Lower Body
+ 36%
Upper Body
+ 35%
Upper Body
+ 35%
Cardiovascular + 23%
Cardiovascular + 23%
Testing Period: Baseline beginning of January
Follow up end of March
Class Type: Assisted Living
Frequency: 3 one-hour sessions per week
# Participants: 12 people
Class make up: 9 women & 3 men, average age 95
Additional community observations:
- Very noticeable reduction in use of their walkers
- Considerable improvements in eating & sleeping
- Improvement in resident mood and overall satisfaction
Second Objective:
Provide Staff Fitness Program
• Research shows that employees who regularly
engage in wellness activities miss less work,
are more energetic & productive when
they are at work, and have better overall
workplace attitudes than those who don’t.
• Self Starter Staff Fitness program provided to
all client senior living communities at no cost
• Trainer-led Staff Fitness classes provided
for an added fee, but package pricing offered
Finally, We Focus on Community Health
Senior Living & Local
We actively measure & interpret our fitness class
results, and share these results wherever
appropriate. This builds a much stronger pipeline
of new potential residents making it easier to
meet or exceed occupancy rate goals.
Acquiring just one additional
new resident per year
more than off-sets the
monthly investment!
We Get the Word Out!
So More New Residents Come In
Marketing Partnerships
The Lutheran Digest
Quarterly space ad distributed to
Lutheran congregations in your area
Silver Sneakers Flex Preferred Partner
• Direct Mail • Websites • E-mail Campaigns
Market to most SilverSneakers members within 5 miles of your community!
Investment Overview
Monthly
Commitment
Live 2 B Healthy® Total Wellness Program
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Nationally Certified Personal Trainer
Trainer Background Checks
Equipment
Insurance
Three Sessions a Week (12-13 Sessions a Month)
Program Management – 100% Outsourced by a Local Regional Owner
Results Driven Program – Preventative
Customized Group Classes – Individually Tailored (Based on Muscle Confusion)
Participant Reports
Testing Reports (Baseline & Test Every 4 Months)
L2BH Co-Branded Marketing Materials (Brochures, Posters, Direct Mail Post Cards,
Flyers, Tour Talking Points, Press Releases, Website, Social Media, Lutheran Digest )
SilverSneakers-Flex Co-Branded Marketing Efforts (Website, Social Media, Direct
Mail Program, 4-6 weeks after the class starts)
Award Programs for Participants
FREE Self-Starter Staff Fitness program
•
•
4 month
commitment, then
month-month
30-day new class
launch process
Monthly
Investment
•
$1000 / month
*Possible Insurance
reimbursement
Return on Investment
Net annual gains go to the bottom line
$96,000 net
800% ROI
$60,000 net
500% ROI
Third year add 1 new
resident
$24,000 net
200% ROI
First year add 1 new
resident
Second year add 1
new resident
• Based on monthly revenue per new resident of $3,000 and assumes
one new resident acquisition cadence each year (first & second year
new resident revenue carries through the third year).
Acquiring just 1 additional new assisted living resident in
the first year covers the cost of the program for 3 years!
25
Are You Ready for Change?
“People underestimate their capacity for change.
There is never a right time to do a difficult thing.”
John Porter
Vice-chair
The Foundation for The National Institutes of Health
Thank You
Owner Name
Live 2 B Healthy® Region
(612) 000-0000
[email protected]
www.Live2BHealthy.com