Transcript Document

University Report
Survey 2011
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1
Universidade Federal de Santa Catarina (UFSC)
Humanities/Liberal Arts/Education
Copyright Universum 2010
1
CopyrightUniversum
Universum
2010
Copyright
2011
Universum around the world
Universum annually surveys over 350,000 students and 100,000 professionals worldwide through our standardised
research. In addition we conduct research in several other countries through our consulting projects.
The group head office is located in Stockholm and the regional head offices are located in Philadelphia (America),
Cologne (Europe) and Shanghai (Asia).
Annual Research
Consulting Projects
2
About us
Universum is an international organisation, with its headquarters in Stockholm, Sweden and operates in the field
of employer branding and talent research. Our purpose is
to improve the communications between students, career
services and employers.
We believe that career choice is one of the most important
decisions in a student’s life. We therefore want to provide
students with information and support career services in
their role. We also believe that companies need to understand student expectations, to adjust their offering and
working environment to attract potential candidates and
meet their resourcing needs.
Our role is threefold: 1) we provide students with information on companies, 2) support
career services in their role and 3) help companies to develop their employer value.
3
Content
1
Methodology & key findings
2
University experience
3
Students’ career & communication preferences
4
Employer Rankings
5
Students’ employer preferences
6
Global top findings
4
1
University Report
Klicka här för att ändraMethodology
format på bakgrundstexten
& key findings
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Universidade Federal de Santa Catarina (UFSC)
Humanities/Liberal Arts/Education
Copyright Universum 2010
5
Copyright
Copyright Universum
Universum 2010
2011
1
Methodology
Field period:
January 2011 to May 2011
No. of educational institutions included:
72
Data collection:
Data collection was carried out via our online survey.
The online link was distributed primarily via university
contacts (career centers and the educational
institutions). Students received an email or in some
cases a letter containing the survey’s link which
allowed them to access the online questionnaire.
Weighting and data cleaning:
In order to achieve a realistic perspective of the
university landscape we set targets by main field of
study and educational institution based on official
statistics. To get the questions distributions as close as
possible to the actual population distribution, we use
weighting based on population frequencies of the
targets. Finally, a data cleaning process guarantees
that only valid answers become part of our sample.
Data protection:
Target group:
University students from all educational years.
Universum sticks to national data protection laws. All
answers remain anonymous and all data is analysed on
an aggregated base only.
6
Comparison groups analysed in this report
1
Group 1:
Base of the group: Universidade Federal de Santa Catarina
(UFSC)
Number of respondents: 197
Group 2:
Base of the group: Total
Number of respondents: 3 917
7
Key findings - Universidade Federal de Santa Catarina (UFSC)
1
Top career goals:
 To have work/life balance
 To have an international career
 To be competitively or intellectually
challenged
Gender:
 62% women and 38% men
Average age:
 25,5 years
Top preferred industries:
 Educational and research institutions
Grade (self-assessment):
 8,2 (of 10)
 Public sector and Governmental
Agencies
 Media and advertisement
Top actual communication channels:
 Employer websites
 TV advertisements
 News websites advertisements
Top job functions:
 Research and development function
 Marketing/communications/PR function
 Administrative function (e.g. HR,
Purchasing, IT support)
Expected annual salary:
 38 330 BRL
8
1
Key findings - Total
Top career goals:
 To have work/life balance
 To be secure or stable in my job
 To be competitively or intellectually
challenged
Gender:
 63% women and 37% men
Average age:
 23,9 years
Top preferred industries:
 Educational and research institutions
Grade (self-assessment):
 8,0 (of 10)
 Public sector and Governmental
Agencies
 Media and advertisement
Top actual communication channels:
 Employer websites
 TV advertisements
Top job functions:
 Research and development function
 Marketing/communications/PR function
 Social networks/communities
 Consultant
Expected annual salary:
 32 904 BRL
9
1
Age & Gender
Gender:
Average Age:
25,5
23,9
Total
Universidade Federal de Santa
Catarina (UFSC)
Universidade Federal de Santa
Catarina (UFSC)
62%
38%
Total
63%
37%
Female
Male
SURVEY QUESTIONS:
• What is your year of birth?
• What is your gender?
10
1
Nationality
Universidade Federal de Santa Catarina
(UFSC)
97%
3%
Total
99%
1%
Brazilian
Other
SURVEY QUESTION:
What is your nationality?
11
1
Academic performance
1
2
3
4
1%
0%
0%
1%
0%
1%
5
4%
3%
6
3%
5%
13%
7
19%
36%
39%
8
35%
9
10
26%
8%
7%
Universidade Federal de Santa
Catarina (UFSC)
Total
SURVEY QUESTION:
Please grade your academic results on a scale from 1 to 10, where 10 represents "excellent results", 5 stands for "Average"
12
1
Areas of study - Humanities (1/1)
Area of study
Linguistics/Foreign Languages
Social Sciences
History/Philosophy
Portuguese/Literature
International Relations
Creative Arts
Teaching/Education
Communication
Political Science
Design
Psychology
Other Humanities
Universidade
Federal de Santa
Catarina (UFSC)
Total
32%
24%
23%
18%
18%
17%
17%
17%
14%
10%
8%
6%
19%
23%
17%
15%
12%
15%
20%
21%
12%
12%
11%
10%
SURVEY QUESTION:
What is your major(s)/main area(s) of study?
13
1
Participating students - Educational institutions - Total (1/3)
University
Total
University
Total
Universidade Anhembi Morumbi
7,85%
Pontifícia Universidade Católica de São Paulo
(PUC-SP)
2,32%
Pontifícia Universidade Católica de Minas Gerais
(PUC-MG)
7,77%
Universidade Estadual de Londrina (UEL)
2,13%
Universidade Federal da Paraíba (UFPB)
7,65%
Universidade Federal do Pará (UFPA)
Universidade de Brasília (UnB)
5,07%
4,99%
Universidade Federal de Santa Catarina (UFSC)
4,91%
Universidade Estadual Paulista (UNESP)
4,19%
Universidade Estadual de Ponta Grossa (UEPG)
1,88%
Universidade de São Paulo (USP)
Universidade Federal de Minas Gerais (UFMG)
Universidade Federal de Mato Grosso do Sul
(UFMS)
3,99%
3,19%
Universidade Federal de Santa Maria (UFSM)
Universidade Federal de Mato Grosso (UFMT)
1,83%
1,80%
Universidade Federal do Rio Grande do Norte
(UFRN)
Universidade Federal de Juiz de Fora (UFJF)
Universidade Federal da Bahia (UFBA)
Escola Superior de Propaganda e Marketing
(ESPM)
2,10%
2,02%
1,99%
1,99%
2,35%
SURVEY QUESTION:
Which educational institution do you attend?
PLEASE NOTE:
The percentages shown in this table are weighted results based on the actual student population of each school.
14
1
Participating students - Educational institutions - Total (2/3)
University
Total
Universidade Luterana do Brasil (ULBRA)
1,80%
Universidade Presbiteriana Mackenzie
Universidade Federal de São Carlos (UFSCar)
Universidade Estadual do Oeste do Paraná
(UNIOESTE)
1,74%
1,42%
Universidade Estadual de Campinas (Unicamp)
1,40%
Universidade Federal de Pernambuco (UFPE)
1,40%
Universidade do Vale do Rio dos Sinos (Unisinos)
1,20%
Universidade Federal do Paraná (UFPR)
Universidade Federal de Uberlândia (UFU)
Universidade Federal de Ouro Preto (UFOP)
1,20%
1,15%
1,14%
1,42%
University
Fundação Universidade Federal do Rio Grande
(FURG)
Universidade Estadual de Maringá (UEM)
Universidade de Santa Cruz do Sul (UNISC)
Fundação Universidade do Estado de Santa
Catarina (UDESC)
Universidade Federal de São João del Rei (UFSJ)
Centro Universitário SENAC São Paulo - Serviço
Nacional de Aprendizagem Comercial
Fundação Universidade Federal da Grande
Dourados (UFGD)
Universidade Estácio de Sá
Universidade Federal de Viçosa (UFV)
Total
1,08%
1,00%
0,93%
0,90%
0,79%
0,72%
0,62%
0,60%
0,56%
SURVEY QUESTION:
Which educational institution do you attend?
PLEASE NOTE:
The percentages shown in this table are weighted results based on the actual student population of each school.
15
1
Participating students - Educational institutions - Total (3/3)
University
Total
University
Total
Universidade Federal de Goiás (UFG)
0,40%
0,20%
Universidade Federal de Lavras (UFLA)
0,32%
Centro Universitário Fecap (Fecap)
0,27%
Centro Federal de Educação Tecnológica
(CEFET/RJ)
0,21%
Fundação Getúlio Vargas (FGV)
0,20%
Universidade Federal do Ceará (UFC)
Universidade Federal do Rio de Janeiro
(UFRJ+COPPEAD)
Universidade Federal do Rio Grande do Sul
(UFRGS)
Universidade Federal Rural do Rio de Janeiro
(UFRRJ)
Universidade Estadual do Rio Grande do Sul
(UERGS)
Universidade Católica de Brasília (UCB)
0,20%
Universidade Federal do Triângulo Mineiro (UFTM)
0,12%
Universidade de Caixas do Sul (UCS)
0,20%
Centro Universitário do Instituto Mauá de
Tecnologia (Mauá-SP)
0,09%
Universidade do Estado do Rio de Janeiro (UERJ)
0,20%
Universidade Federal de Itajubá (Unifei)
0,03%
Universidade Federal de Pelotas (UFPel)
Universidade Federal de São Paulo (Unifesp)
0,20%
0,20%
Other
5,32%
0,20%
0,20%
0,20%
0,17%
SURVEY QUESTION:
Which educational institution do you attend?
PLEASE NOTE:
The percentages shown in this table are weighted results based on the actual student population of each school.
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2
University Report
University experience
17
Universidade Federal de Santa Catarina (UFSC)
Humanities/Liberal Arts/Education
Copyright Universum 2008
17
Copyright
Copyright
Universum
Universum
2011
2008
Satisfaction - Lecturers/tutors
Very dissatisfied
Dissatisfied
5%
5%
5%
Very dissatisfied
10%
17%
6%
Dissatisfied
5%
3%
6%
10%
8%
11%
19%
15%
19%
9%
Neutral
Neutral
22%
10%
50%
44%
51%
Satisfied
26%
Very satisfied
11%
28%
Universidade
Federal de Santa
Catarina (UFSC)
2011
Universidade
Federal de Santa
Catarina (UFSC)
2010
2
Satisfaction - Choice of
courses/modules
45%
47%
45%
Satisfied
18%
28%
17%
Very satisfied
Total
3%
Universidade
Federal de Santa
Catarina (UFSC)
2011
Universidade
Federal de Santa
Catarina (UFSC)
2010
Total
Does not apply
Does not apply
0%
3%
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
18
Satisfaction - Reputation of the
university
Very dissatisfied
Dissatisfied
Neutral
6%
2%
7%
2%
1%
2%
7%
5%
7%
50%
50%
48%
Very satisfied
Very dissatisfied
7%
2%
6%
Dissatisfied
2%
6%
6%
10%
21%
13%
Neutral
36%
42%
34%
Satisfied
Universidade
Federal de Santa
Catarina (UFSC)
2011
Universidade
Federal de Santa
Catarina (UFSC)
2010
52%
48%
47%
Satisfied
28%
23%
28%
Very satisfied
Total
1%
Universidade Federal
de Santa Catarina
(UFSC) 2011
Universidade Federal
de Santa Catarina
(UFSC) 2010
Total
Does not apply
Does not apply
2
Satisfaction - Student life
0%
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
19
Satisfaction - University’s contacts
with the business community
Very dissatisfied
6%
7%
8%
Very dissatisfied
15%
Dissatisfied
Dissatisfied
24%
17%
34%
28%
28%
Neutral
30%
30%
26%
Satisfied
10%
12%
16%
Very satisfied
6%
2
Satisfaction - Quality of the
education
Neutral
Universidade
Federal de Santa
Catarina (UFSC)
2011
Universidade
Federal de Santa
Catarina (UFSC)
2010
7%
4%
6%
7%
14%
5%
12%
19%
8%
48%
46%
49%
Satisfied
26%
18%
31%
Very satisfied
Total
4%
Universidade Federal
de Santa Catarina
(UFSC) 2010
Total
Does not apply
Does not apply
Universidade Federal
de Santa Catarina
(UFSC) 2011
1%
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
20
Satisfaction - Day-to-day
administration within my faculty
Very dissatisfied
4%
Very dissatisfied
8%
19%
Dissatisfied
25%
34%
Satisfied
16%
14%
2%
31%
30%
25%
34%
35%
32%
Satisfied
33%
Very satisfied
13%
15%
15%
Neutral
28%
13%
16%
16%
Very satisfied
Universidade
Federal de Santa
Catarina (UFSC)
Total
2%
2
6%
4%
7%
Dissatisfied
16%
Neutral
Does not apply
Satisfaction - Possibility to study
abroad
3%
Does not apply
Universidade Federal
de Santa Catarina
(UFSC) 2011
Universidade Federal
de Santa Catarina
(UFSC) 2010
Total
4%
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
21
Satisfaction - Access to and quality
of service facilities
Very dissatisfied
6%
4%
7%
Very dissatisfied
9%
11%
11%
Dissatisfied
Satisfied
23%
16%
25%
Very satisfied
6%
22%
19%
23%
Neutral
45%
46%
42%
Universidade
Federal de Santa
Catarina (UFSC)
2011
Universidade
Federal de Santa
Catarina (UFSC)
2010
Total
Does not apply
Does not apply
1%
27%
30%
Satisfied
Very satisfied
2
9%
Dissatisfied
17%
23%
14%
Neutral
Satisfaction - Living costs and
boarding/accommodation
27%
10%
11%
6%
Universidade Federal
de Santa Catarina
(UFSC)
Total
9%
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
22
Satisfaction - Ratio of students per
lecturer/tutor
Very dissatisfied
2%
Very dissatisfied
6%
10%
Dissatisfied
22%
49%
Satisfied
14%
Does not apply
19%
2%
17%
12%
22%
18%
38%
Satisfied
45%
Very satisfied
9%
Neutral
17%
41%
14%
Very satisfied
18%
Universidade
Federal de Santa
Catarina (UFSC)
Total
1%
Does not apply
2
7%
Dissatisfied
12%
Neutral
Satisfaction - Practical elements
of my course
2%
Universidade Federal
de Santa Catarina
(UFSC)
Total
1%
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
23
2
Satisfaction - This year vs. last year
Universidade
Universidade
Federal de Santa Federal de Santa
Catarina (UFSC) Catarina (UFSC)
2011
2010
The university's contacts with the business community
52,8
3,2
Living costs and boarding/accommodation
The possibility to study abroad
Choice of courses/modules
52,6
28,7
28,6
3,4
3,9
Day-to-day administration within my department/faculty
22,1
-
Ratio of students per lecturer/tutor
Practical elements of my course
The reputation of the university
The student life
Lecturers/tutors
The quality of the education
Access to and quality of service facilities (e.g. libraries,
computers)
16,0
15,7
4,2
3,9
3,8
3,8
4,4
3,8
3,4
3,6
3,7
3,6
SURVEY QUESTION:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• What are the strengths and weaknesses of your university in the perception of your students?
• Are there any positive university aspects that should be pointed out more by university communication and marketing?
24
Satisfaction - Universidade Federal de Santa Catarina (UFSC) vs.
Total
Universidade
Federal de Santa
Catarina (UFSC)
Total
The university's contacts with the business community
52,8
35,5
Living costs and boarding/accommodation
The possibility to study abroad
Choice of courses/modules
52,6
28,7
28,6
74,1
36,6
25,5
Day-to-day administration within my department/faculty
22,1
17,9
Ratio of students per lecturer/tutor
Practical elements of my course
The reputation of the university
The student life
Lecturers/tutors
The quality of the education
Access to and quality of service facilities (e.g. libraries,
computers)
16,0
15,7
4,2
3,9
3,8
3,8
12,0
10,9
15,2
6,7
5,9
9,9
3,7
12,0
2
SURVEY QUESTION:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students more or less satisfied compared to students at similar departments from other universities?
• What are the strengths and weaknesses of your university in the perception of your students?
• Are there any positive university aspects that should be pointed out more by university communication and marketing?
25
2
Overall satisfaction
Very dissatisfied
Dissatisfied
Neutral
2%
0%
3%
10%
4%
10%
12%
8%
Very satisfied
Universidade Federal de
Santa Catarina (UFSC) 2011
59%
57%
58%
Satisfied
Universidade Federal de
Santa Catarina (UFSC) 2010
28%
20%
29%
Total
Universidade
Federal de Santa
Catarina (UFSC)
2011
Universidade
Federal de Santa
Catarina (UFSC)
2010
Total
4,1
3,8
4,1
How satisfied are you overall with your
university?
SURVEY QUESTION:
How satisfied are you overall with your university?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• How satisfied are your students with the university?
• What differentiates your students from the other students?
• Why do you think they are more or less pleased? Which aspects might have the biggest impact on overall satisfaction?
26
2
Career related services offered by university - Universidade Federal de
Santa Catarina (UFSC)
Services offered by the career service at my department/faculty
Services offered by the university's central career service
Career advice by professors and lecturers
Career fairs at university
Company workshops/presentations organised by the university
Job board with external offers
23%
27%
19%
47%
32%
25%
43%
27%
18%
50%
28%
31%
7%
46%
23%
25%
3%
9%
43%
28%
I am aware of this service and use it
I am aware of this service, but don't use it
I am unaware of this service, but would use it
I am unaware of this service and wouldn't use it
2%
5%
39%
2%
SURVEY QUESTION:
Are you aware of/ do you use the following career related services offered by your university?
(I am aware of this service and use it, I am aware of this service, but don't use it,
I am unaware of this service, but would use it, I am unaware of this service and wouldn't use it.)
THINK ABOUT:
• Are your students aware of the different career related services offered by your university?
• Is there a demand for an institutionalised career service or other career related services?
• What potential career related services can your university offer in the future?
27
2
Career related services offered by university - Total
Services offered by the career service at my department/faculty
Services offered by the university's central career service
Career advice by professors and lecturers
Career fairs at university
Company workshops/presentations organised by the university
22%
20%
21%
53%
25%
33%
27%
32%
Job board with external offers
50%
20%
27%
4%
44%
41%
18%
37%
4%
47%
18%
I am aware of this service and use it
I am aware of this service, but don't use it
I am unaware of this service, but would use it
I am unaware of this service and wouldn't use it
42%
3%
5%
4%
3%
SURVEY QUESTION:
Are you aware of/ do you use the following career related services offered by your university?
(I am aware of this service and use it, I am aware of this service, but don't use it,
I am unaware of this service, but would use it, I am unaware of this service and wouldn't use it.)
THINK ABOUT:
• Are your students aware of the different career related services offered by your university?
• Is there a demand for an institutionalised career service or other career related services?
• What potential career related services can your university offer in the future?
28
2
Aspects of university choice
Universidade
Federal de Santa
Catarina (UFSC)
Total
Reputation of the university
Qualifications of the teaching staff
Tuition fee is adequante to my budget
Offcial evaluation and ranking by the Ministry of
Education
76%
63%
54%
70%
62%
33%
42%
50%
Media coverage/articles in newspapers or magazines
29%
31%
Family/friends
Quality of the facilities (lecture halls, laboratories,
library, etc.)
Comfortable distance from home and work
Information event at university (e.g. university open
day)
Recommendation in the Student Guide
Flexible study hours
Online social networks/communities (e.g. Orkut)
Other
26%
27%
26%
26%
24%
24%
21%
22%
21%
19%
17%
14%
21%
15%
14%
11%
SURVEY QUESTION:
Which of the following aspects had an influence on the choice of your university?
THINK ABOUT:
• Which aspects had the highest influence on the university choice of your students?
• Where do you invest in marketing activities and do your investments pay off? Should you concentrate on alternative communication
channels?
29
3
University Report
Students’ career & communication preferences
30
Universidade Federal de Santa Catarina (UFSC)
Humanities/Liberal Arts/Education
Copyright Universum 2010
30
CopyrightUniversum
Universum2011
2010
Copyright
3
Preferred industries - Top 10
51%
Educational and research institutions
44%
33%
34%
Public sector and Governmental Agencies
30%
31%
Media and advertisement
18%
18%
Utilities
Software and computer services
14%
5%
Strategy Consulting
13%
12%
Travel and leisure
10%
14%
Banks
Management consulting
Telecommunication Services
8%
10%
7%
5%
7%
5%
Universidade Federal de Santa Catarina
(UFSC)
Total
SURVEY QUESTION:
In which industry would you ideally want to work when choosing your first employment after graduation?
Please select a maximum of three alternatives
THINK ABOUT:
• Do industry preferences reflect the labour market’s reality in your region?
• Are your students rather willing to go into business or academic research?
31
3
Preferred Job functions
Research and development function
46%
31%
32%
Marketing/communications/PR function
Administrative function (e.g. HR,
Purchasing, IT support)
22%
18%
18%
19%
Project Manager
14%
20%
Consultant
10%
12%
Analyst
Upper management
10%
8%
Middle management
8%
9%
Customer service function
53%
4%
7%
IT specialist/developer
4%
2%
Finance function
3%
2%
Engineer
1%
1%
Sales/Key account manager
1%
2%
Other
Universidade Federal de Santa Catarina
(UFSC)
20%
26%
Total
SURVEY QUESTION:
In which job function would you ideally want to work when choosing your first employment after graduation?
Please select a maximum of three alternatives
THINK ABOUT:
Which job functions are most popular amongst your students?
32
3
Preferred size of employer
Micro employer (Less than 10
employees)
Small employer (10-100
employees)
Medium-sized employer (100-500
employees)
Big employer (500-1000
employees)
3%
2%
14%
12%
29%
25%
25%
29%
Macro employer (More than 1000
employees)
29%
32%
Universidade Federal de Santa
Catarina (UFSC)
Total
SURVEY QUESTION:
What size of employer would you prefer working for when choosing your first employment?
Please select only one alternative
THINK ABOUT:
• Do your students prefer to work for rather bigger or smaller companies?
• Do preferences related to employer size reflect the labour market’s reality in your region?
33
Career goals - Universidade Federal de Santa Catarina (UFSC) vs. Total
50%
49%
To have work/life balance
48%
To have an international career
37%
To be competitively or intellectually challenged
38%
41%
To be dedicated to a cause or to feel that I am
serving a greater good
37%
39%
36%
To be secure or stable in my job
42%
21%
To be entrepreneurial or creative/innovative
34%
19%
20%
To be a leader or manager of people
To be a technical or functional expert
To be autonomous or independent
3
17%
10%
16%
12%
Universidade Federal de Santa Catarina
(UFSC)
Total
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
THINK ABOUT:
How do your students’ career goals differ from the priorities of other students?
34
Career goals - This year vs. last year (Universidade Federal de Santa
Catarina (UFSC))
50%
56%
To have work/life balance
48%
To have an international career
33%
38%
35%
To be competitively or intellectually
challenged
37%
To be dedicated to a cause or to feel that I
am serving a greater good
29%
36%
35%
To be secure or stable in my job
To be entrepreneurial or creative/innovative
To be a leader or manager of people
To be a technical or functional expert
To be autonomous or independent
3
21%
32%
19%
26%
17%
18%
16%
15%
Universidade Federal de Santa Catarina
(UFSC) 2011
Universidade Federal de Santa Catarina
(UFSC) 2010
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
THINK ABOUT:
How do your students’ career goals differ from the priorities of other students?
35
3
Expected annual salary (BRL)
Universidade Federal de Santa Catarina (UFSC)
Total
38 330
32 904
SURVEY QUESTION:
What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?
PLEASE NOTE:
How do salary expectations differ amongst the different groups?
36
3
Actual communication channels - Top 10
55%
Employer websites
49%
45%
TV advertisements
38%
35%
30%
News websites advertisements
34%
32%
Social networks/communities
Advertisements in life style magazines & other
periodicals
News print media advertisements
Outdoor/billboard advertisements
25%
22%
21%
21%
18%
13%
Career guides/books
16%
19%
University press & student organisation
publications
15%
19%
Employer sponsored event
15%
13%
Universidade Federal de Santa Catarina
(UFSC)
Total
SURVEY QUESTION:
How have you mainly learnt about these employers? Please select as many as applicable
THINK ABOUT:
Which communication channels do employers use to communicate with your students?
37
4
University Report
Employer rankings
38
Universidade Federal de Santa Catarina (UFSC)
Humanities/Liberal Arts/Education
Copyright Universum 2010
38
Copyright
Universum2011
2010
Copyright Universum
Considered employer ranking - Universidade Federal de Santa Catarina
(UFSC) - Top 30
Employer
Google
Editora Abril
Petrobras
Rede Globo
Nestlé
Apple
Banco do Brasil
Microsoft
Gol Transportes Aéreos
Sony
Vale
Eletrobrás
Heineken
The Coca-Cola Company
Johnson & Johnson
Rank
Percent
Employer
1
2
3
4
5
6
7
8
9
9
9
12
13
14
15
55,43%
48,57%
44,57%
44,00%
37,71%
36,57%
36,00%
30,86%
28,57%
28,57%
28,57%
28,00%
26,86%
25,71%
23,43%
L'Oréal
Nokia
TAM Airlines
adidas
Banco Bradesco
Itaú Unibanco
PepsiCo
Grupo Santander
Sadia
Embraer
Philips
Dell
HSBC
Kraft Foods
Ambev
Rank
Percent
15
17
17
19
19
19
19
23
23
25
25
27
28
28
30
23,43%
22,29%
22,29%
21,71%
21,71%
21,71%
21,71%
21,14%
21,14%
20,00%
20,00%
19,43%
18,86%
18,86%
18,29%
4
SURVEY QUESTION:
Below is a list of employers. Which of these employers would you consider working for?
If your favorite employer is not listed, you may add it into the bottom of the list as "Other Employer 1" or "Other Employer 2”.
THINK ABOUT:
• Do students consider employers that are recruiting on your campus and with whom you may cooperate?
• Are important partners or sponsors of your university missing in this ranking?
39
Ideal employer ranking - Universidade Federal de Santa Catarina
(UFSC) - Top 20
Employer
Google
Editora Abril
Rede Globo
Petrobras
Apple
Banco do Brasil
Microsoft
The Coca-Cola Company
Nestlé
Vale
Rank
Percent
Employer
1
2
3
4
5
6
7
8
9
9
38,41%
34,15%
27,44%
26,22%
20,73%
14,02%
12,80%
11,59%
10,37%
10,37%
adidas
Gol Transportes Aéreos
L'Oréal
Eletrobrás
TAM Airlines
Heineken
LVMH
Ambev
Embraer
Johnson & Johnson
Rank
Percent
11
12
12
14
14
16
16
18
18
18
8,54%
7,32%
7,32%
6,71%
6,71%
6,10%
6,10%
5,49%
5,49%
5,49%
4
SURVEY QUESTION:
Please select five employers from the list below for which you would most like to work - your five Ideal Employers.
Please select 1-5 companies.
THINK ABOUT:
Which of the potential employers from the considered ranking are not short-listed by your students?
40
Potential applicants’ ranking - Universidade Federal de Santa Catarina
(UFSC) - Top 10
Employer
Petrobras
Google
Editora Abril
Rede Globo
Apple
Rank
Percent
1
2
3
3
5
9,55%
9,09%
7,73%
7,73%
5,00%
Employer
Banco do Brasil
Vale
Microsoft
The Coca-Cola Company
Eletrobrás
Rank
Percent
6
7
8
9
10
4,09%
3,64%
3,18%
2,73%
2,27%
4
SURVEY QUESTIONS:
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers.
• Have you or will you apply to these employers?
THINK ABOUT:
Are there big differences in comparison to the Ideal Employer ranking?
41
4
Ideal employer ranking - Total - Top 20
Employer
Google
Editora Abril
Rede Globo
Petrobras
Apple
Banco do Brasil
Vale
The Coca-Cola Company
Microsoft
TAM Airlines
Rank
Percent
Employer
1
2
3
4
5
6
7
8
9
10
30,60%
30,58%
28,35%
25,42%
17,63%
15,32%
12,76%
11,03%
9,55%
9,38%
Nestlé
Unilever
Sony
Ambev
Embraer
adidas
Grupo Santander
L'Oréal
Banco Bradesco
Itaú Unibanco
Rank
Percent
11
12
13
14
15
16
17
18
19
20
9,30%
6,42%
6,09%
5,36%
5,29%
5,25%
5,07%
4,53%
4,48%
4,32%
SURVEY QUESTION:
Please select five employers from the list below for which you would most like to work - your five Ideal Employers.
Please select 1-5 companies.
THINK ABOUT:
Which of the potential employers from the considered ranking are not short-listed by your students?
42
4
Top findings - Employer rankings - Total
Ideal Employer ranking:
High Achievers’ ranking:
1. Google
2. Editora Abril
3. Rede Globo
4. Petrobras
5. Apple
1. Editora Abril
2. Rede Globo
3. Google
4. Petrobras
5. Apple
Considered Employer ranking:
Potential Applicants’ ranking:
1. Google
2. Editora Abril
3. Rede Globo
4. Petrobras
5. Apple
1. Editora Abril
2. Rede Globo
3. Google
4. Petrobras
5. Banco do Brasil
43
5
University Report
Students’ employer preferences
44
Universidade Federal de Santa Catarina (UFSC)
Humanities/Liberal Arts/Education
Copyright Universum 2010
44
Copyright
Universum
Copyright
Universum
2011 2010
5
The Drivers of Employer Attractiveness
Employer Reputation & Image
Job Characteristics
- The attributes of the employer as an organisation
- The contents and demands of the job, including the
learning opportunities provided by the job
• Attractive/exciting products and services
• Fast-growing or entrepreneurial
• Financial strength
• Good reputation
• High ethical standards
• High level of Corporate Social Responsibility
• Innovative products and services
• Inspiring top management
• Market success
• Prestige
• A variety of assignments
• An attractive geographic location
• Challenging work
• Control over my working hours
• Flexible working conditions
• High level of responsibility
• Opportunities for international travel
• Opportunities for relocation abroad
• Professional training and development
• Secure employment
People & Culture
Remuneration & Advancement Opportunities
- The social environment and attributes of the work place
- The monetary compensation and other benefits, now and
in the future
• Has a culture that is accepting towards minorities
• Has a culture that respects my individuality
• Has a culture that supports equality between the sexes
• Has leaders who will support my development
• Offers a comfortable physical work environment
• Offers a creative and dynamic work environment
• Offers a friendly work environment
• Offers interaction with international clients and
colleagues
• Recruits only the best talent
• Will enable me to have good work/life balance
• Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good possibilities for rapid promotion
• Good prospects for high future earnings
• Good reference for future career
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Sponsorship of future education
PLEASE NOTE:
The framework is developed together with professor Paula Caligiuri, Director of the Center for HR Strategy at Rutgers University.
Based on specific research within HR, as well as focus groups and general communication with both our clients and students.
45
5
The Drivers of Employer attractiveness - Importance of each driver
21%
Employer Reputation & Image
Employer
Reputation &
Image
Job
Characteristics
People
& Culture
Remuneration &
Advancement
Opportunities
22%
26%
Job Characteristics
25%
27%
People & Culture
27%
Remuneration & Advancement
Opportunities
25%
25%
Universidade Federal de Santa Catarina
(UFSC)
Total
SURVEY QUESTION:
How would you rate the relative importance of these aspects when choosing your Ideal Employer?
Please divide 100 points between the alternatives in accordance with importance
46
The Drivers of Employer attractiveness - Employer Reputation & Image
42%
42%
High ethical standards
33%
31%
27%
Market success
33%
27%
28%
Innovative products and services
Financial strength
Fast-growing or entrepreneurial
Remuneration &
Advancement
Opportunities
27%
Good reputation
Inspiring top management
People
& Culture
Job
Characteristics
35%
Attractive/exciting products and services
Prestige
Employer
Reputation &
Image
46%
50%
High level of Corporate Social
Responsibility
5
21%
23%
20%
15%
18%
19%
14%
16%
SURVEY QUESTION:
Employer Reputation & Image refers to the attributes of the employer as an organisation.
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
Universidade Federal de Santa Catarina
(UFSC)
Total
47
The Drivers of Employer attractiveness - Employer Reputation & Image
(this year vs. last year)
46%
High level of Corporate Social
Responsibility
42%
People
& Culture
32%
Remuneration &
Advancement
Opportunities
35%
32%
Attractive/exciting products and services
33%
28%
Good reputation
27%
Market success
39%
27%
Innovative products and services
33%
Prestige
21%
20%
Inspiring top management
20%
21%
Fast-growing or entrepreneurial
Job
Characteristics
35%
High ethical standards
Financial strength
Employer
Reputation &
Image
5
18%
26%
14%
18%
Universidade Federal de Santa Catarina
(UFSC) 2011
Universidade Federal de Santa Catarina
(UFSC) 2010
SURVEY QUESTION:
SURVEY Reputation
QUESTION:Employer
Reputation
& Image of
refers
to the attributes
of the employer as an organisation. My ideal
Employer
& Image refers
to the attributes
the employer
as an organisation.
employer
is associated
Which
attributes
do you with:
perceive as the most attractive?
Pleaseselect
selectaamaximum
maximumof
ofthree
threealternatives
alternatives
Please
48
5
The Drivers of Employer attractiveness - Job Characteristics
43%
Opportunities for international travel
Job
Characteristics
Remuneration &
Advancement
Opportunities
40%
39%
35%
Secure employment
41%
31%
Opportunities for relocation abroad
24%
Flexible working conditions
29%
28%
High level of responsibility
22%
28%
19%
17%
A variety of assignments
Control over my working hours
People
& Culture
36%
Challenging work
An attractive geographic location
Employer
Reputation &
Image
53%
55%
Professional training and development
7%
11%
4%
5%
Universidade Federal de Santa Catarina
(UFSC)
Total
SURVEY QUESTION:
Job Characteristics refers to the content and demands of the job, including the learning opportunities provided by the job.
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
49
5
The Drivers of Employer attractiveness - Job Characteristics
(this year vs. last year)
Professional training and development
43%
40%
Remuneration &
Advancement
Opportunities
35%
33%
Secure employment
Opportunities for relocation abroad
31%
25%
Flexible working conditions
29%
31%
22%
26%
High level of responsibility
Control over my working hours
People
& Culture
40%
33%
Challenging work
An attractive geographic location
Job
Characteristics
65%
Opportunities for international travel
A variety of assignments
Employer
Reputation &
Image
53%
19%
10%
7%
13%
4%
5%
Universidade Federal de Santa Catarina
(UFSC) 2011
Universidade Federal de Santa Catarina
(UFSC) 2010
SURVEYQUESTION:
QUESTION:
SURVEY
JobCharacteristics
Characteristicsrefers
refersto
tothe
thecontent
contentand
anddemands
demandsof
ofthe
thejob,
job,including
includingthe
thelearning
learningopportunities
opportunitiesprovided
providedby
bythe
thejob.
job.
Job
My ideal
employer
associated
Which
attributes
do is
you
perceive with:
as the most attractive?
Pleaseselect
selectaamaximum
maximumof
ofthree
threealternatives
alternatives
Please
50
5
The Drivers of Employer attractiveness - People & Culture
52%
54%
Offers a creative and dynamic work
environment
Employer
Reputation &
Image
48%
51%
Will enable me to have good work/life
balance
People
& Culture
34%
35%
Offers interaction with international clients
and colleagues
31%
25%
Offers a friendly work environment
30%
Has a culture that respects my individuality
21%
16%
Offers a comfortable physical work
environment
Has a culture that is accepting towards
[underrepresented] minorities
Recruits only the best talent
Remuneration &
Advancement
Opportunities
48%
44%
Has leaders who will support my
development
Has a culture that supports equality
between the sexes
Job
Characteristics
23%
10%
18%
9%
12%
8%
7%
SURVEY QUESTION:
People & Culture refers to the social environment and attributes of the work place.
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
Universidade Federal de Santa Catarina
(UFSC)
Total
51
5
The Drivers of Employer attractiveness - People & Culture
(this year vs. last year)
48%
49%
Will enable me to have good work/life
balance
31%
28%
Offers a friendly work environment
30%
Has a culture that respects my
individuality
19%
16%
Offers a comfortable physical work
environment
Recruits only the best talent
Remuneration &
Advancement
Opportunities
34%
34%
Offers interaction with international clients
and colleagues
Has a culture that is accepting towards
[underrepresented] minorities
People
& Culture
Job
Characteristics
48%
47%
Has leaders who will support my
development
Has a culture that supports equality
between the sexes
Employer
Reputation &
Image
52%
50%
Offers a creative and dynamic work
environment
26%
10%
14%
9%
6%
8%
8%
Universidade Federal de Santa Catarina
(UFSC) 2011
Universidade Federal de Santa Catarina
(UFSC) 2010
SURVEY QUESTION:
SURVEY
QUESTION:
People
& Culture
refers to the social environment and attributes of the work place.
Peopleattributes
& Culturedorefers
to the social
environment
and attributes of the work place. My ideal employer is associated with:
Which
you perceive
as the
most attractive?
Pleaseselect
selectaamaximum
maximumof
ofthree
threealternatives
alternatives
Please
52
The Drivers of Employer attractiveness - Remuneration & Advancement
Opportunities
Good reference for future career
Good prospects for high future earnings
41%
40%
Sponsorship of future education
36%
41%
27%
22%
Competitive base salary
19%
22%
Performance-related bonus
Overtime pay/compensation
Remuneration &
Advancement
Opportunities
32%
31%
Leadership opportunities
Competitive benefits
People
& Culture
Job
Characteristics
34%
32%
Clear path for advancement
Good possibilities for rapid promotion
Employer
Reputation &
Image
52%
57%
5
13%
15%
10%
12%
8%
11%
Universidade Federal de Santa Catarina
(UFSC)
Total
SURVEY QUESTION:
Remuneration & Advancement Opportunities refer to monetary compensation and other benefits, now and in the future.
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
53
5
The Drivers of Employer attractiveness - Remuneration &
Advancement Opportunities (this year vs. last year)
Good reference for future career
41%
44%
Good prospects for high future earnings
32%
32%
Leadership opportunities
27%
27%
Competitive base salary
19%
24%
Performance-related bonus
Overtime pay/compensation
Remuneration &
Advancement
Opportunities
34%
32%
Clear path for advancement
Competitive benefits
People
& Culture
Job
Characteristics
36%
34%
Sponsorship of future education
Good possibilities for rapid promotion
Employer
Reputation &
Image
52%
50%
13%
17%
10%
12%
8%
9%
Universidade Federal de Santa Catarina
(UFSC) 2011
Universidade Federal de Santa Catarina
(UFSC) 2010
SURVEYQUESTION:
QUESTION:
SURVEY
Remuneration&&Advancement
AdvancementOpportunities
Opportunitiesrefer
referto
tomonetary
monetarycompensation
compensationand
andother
otherbenefits,
benefits,now
nowand
andininthe
thefuture.
future. My ideal
Remuneration
employer
is associated
Which
attributes
do you with:
perceive as the most attractive?
Pleaseselect
selectaamaximum
maximumof
ofthree
threealternatives
alternatives
Please
54
5
Top findings - Students’ employer preferences
Students were asked to rate the importance of the four Drivers of Employer Attractiveness by dividing 100 points between the drivers in
accordance with how important they perceive them.
Universidade Federal de
Santa Catarina (UFSC)
Total
Top 5 - Overall most important
attributes:
Top 5 - Overall most important
attributes:
1.
Offers a creative and dynamic work
environment (People & Culture)
1.
Offers a creative and dynamic work
environment (People & Culture)
2.
Good reference for future career
(Remuneration & Advancement
Opportunities)
2.
Professional training and development
(Job Characteristics)
3.
3.
Professional training and development
(Job Characteristics)
Good reference for future career
(Remuneration & Advancement
Opportunities)
4.
Has leaders who will support my
development (People & Culture)
4.
Will enable me to have good work/life
balance (People & Culture)
5.
High level of Corporate Social
Responsibility (Employer Reputation &
Image)
5.
High level of Corporate Social
Responsibility (Employer Reputation &
Image)
This is the importance of all the 40 attributes in relationship to how important the students think its driver is. This
analysis gives a summarised 360 degree view of what influences employer attractiveness.
55
6
University Report
Global top findings
56
Universidade Federal de Santa Catarina (UFSC)
Humanities/Liberal Arts/Education
Copyright Universum 2009
56
Copyright
Universum2011
2009
Copyright Universum
6
Importance of the drivers of employer attractiveness
by region – Business students
Employer
Reputation
& Image
Remuneration
&
Advancement
Opportunities
19,8%
People
&
Culture
20,9%
27,4%
25,5%
24,3%
31,6%
27,6%
Job
Employer
Attractiveness Characteristics
23,3%
Nordic
Russia
Europe
America
Asia
20,4%
21,8%
27,8%
27,0%
22,6%
24,8%
25,0%
26,5%
24,9%
26,5%
26,8%
25,8%
South Africa
24,2%
23,5%
28,4%
23,9%
SURVEY QUESTION:
How would you rate the relative importance of these aspects when choosing your Ideal Employer?
Please divide 100 points between the alternatives in accordance with importance
Source: Universum Student Survey 2010
conducted in 24 countries worldwide
57
6
Importance of the drivers of employer attractiveness
by region – Engineering students
Employer
Reputation
& Image
Remuneration
&
Advancement
Opportunities
19,0%
People
&
Culture
20,8%
28,6%
24,3%
25,0%
32,4%
28,4%
Job
Employer
Attractiveness Characteristics
21,8%
Nordic
Russia
Europe
America
Asia
20,2%
22,1%
28,5%
26,6%
22,2%
24,7%
27,5%
26,1%
26,3%
26,1%
25,5%
24,2%
South Africa
24,6%
25,8%
26,8%
22,8%
SURVEY QUESTION:
How would you rate the relative importance of these aspects when choosing your Ideal Employer?
Please divide 100 points between the alternatives in accordance with importance
Source: Universum Student Survey 2010
conducted in 24 countries worldwide
58
The most attractive industries by region – Business students
6
1. Marketing/ advertising
2. Management consulting
3. Entertainment/media/public relations
1. Marketing/ advertising
2. Management consulting
3. Investment banking
1. Marketing/ advertising
2. Commercial banking
3. Financial services
Nordic
Russia
Europe
Asia
America
1. Commercial banking
2. Management consulting
3. Auditing/ accounting/
taxation (corporate)
1. Accounting (public)
2. Financial services
3. Marketing/ advertising
South Africa
1. Accounting (public)
2. Auditing/ accounting/ taxation (corporate)
3. Financial services
Source: Universum Student Survey 2010
SURVEY QUESTION:
In which industry would you ideally want to work when choosing your first employment after graduation?
Please select a maximum of three alternatives
conducted in 24 countries worldwide
59
The most attractive industries by region – Engineering students
6
1. Engineering consulting
2. Energy/power
3. Environmental/conservation
1. Energy/power
2. Engineering/manufacturing
3. Aerospace/defense
1. Engineering/manufacturing
2. Energy/power
3. Construction
Nordic
Russia
Europe
Asia
America
1. Engineering/manufacturing
2. Engineering consulting
3. Energy/power
1. Engineering/manufacturing
2. Engineering consulting
3. Energy/power
1. Engineering/manufacturing
2. Electronics
3. Automotive
South Africa
Source: Universum Student Survey 2010
SURVEY QUESTION:
In which industry would you ideally want to work when choosing your first employment after graduation?
Please select a maximum of three alternatives
conducted in 24 countries worldwide
60
6
Top 3 career goals by region – Business students
1. To have work/life balance
2. To be competitively or intellectually challenged
3. To be secure or stable in my job
1. To have work/life balance
2. To be competitively or intellectually
challenged
3. To have an international career
America
Nordic
Russia
Europe
Asia
1. To have work/life balance
2. To be autonomous or
independent
3. To be a leader or manager
of people
1. To have work/life balance
2. To be secure or stable in
my job
3. To be a leader or manager
of people
1. To have work/life balance
2. To be secure or stable in my job
3. To be a leader or manager of
people
South Africa
1. To be a leader or manager of people
2. To be entrepreneurial or
creative/innovative
3. To be secure or stable in my job
Source: Universum Student Survey 2010
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
conducted in 24 countries worldwide
61
6
Top 3 career goals by region – Engineering students
1. To have work/life balance
2. To be secure or stable in my job
3. To be competitively or
intellectually challenged
1. To have work/life balance
2. To be secure or stable in my
job
3. To be competitively or
intellectually challenged
Nordic
Russia
Europe
Asia
America
1. To have work/life
balance
2. To be secure or stable in
my job
3. To be competitively or
intellectually challenged
South Africa
1. To be a technical or
functional expert
2. To have work/life balance
3. To be secure or stable in
my job
1. To be a technical or
functional expert
2. To have work/life balance
3. To be a leader or manager
of people
1. To be a technical or functional expert
2. To be a leader or manager of people
3. To be competitively or intellectually
challenged
Source: Universum Student Survey 2010
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
conducted in 24 countries worldwide
62
Top 3 preferred communication channels by region – Business students
6
1. Career fairs
2. Employer websites
3. Acquaintances employed by the
company/organisation
1. Employer websites
2. Internship/co-op programs/work placement
3. Employer presentations on campus
Nordic
America
Russia
Europe
Asia
1. Career fairs
2. Internship/co-op programs/work placement
3. Employer websites
South Africa
1. Employer presentations on
campus
2. Career websites/Internet job
boards
3. Internship/co-op programs/work
placement
1. Employer presentations on
campus
2. Career fairs
3. Acquaintances employed by
the company/organisation
1. Employer websites
2. Internship/co-op programs/work placement
3. Career websites/Internet job boards
Source: Universum Student Survey 2010
SURVEY QUESTION:
How would you prefer to gather information about potential employers? Please select a maximum of three
alternatives
conducted in 24 countries worldwide
63
6
Top 3 preferred communication channels by region –
Engineering students
1. Employer websites
2. Career fairs
3. Employer presentations on campus
1. Employer websites
2. Internship/co-op programs/work placement
3. Employer presentations on campus
America
Nordic
Russia
Europe
Asia
1. Career fairs
2. Internship/co-op
programs/work placement
3. Employer presentations on
campus
South Africa
1. Employer websites
2. Employer presentations on
campus
3. Internship/co-op programs/work
placement
1. Employer websites
2. Employer presentations on
campus
3. Internship/co-op programs/work
placement
1. Career websites/Internet job boards
2. Career fairs
3. Advertisements on the Internet
Source: Universum Student Survey 2010
SURVEY QUESTION:
How would you prefer to gather information about potential employers? Please select a maximum of three
alternatives
conducted in 24 countries worldwide
64
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