Transcript Slide 1
OC Public Libraries Literary Orange Engage Nadya Iotova Adult Services Librarian, Katie Wheeler Library Literary Orange 2011 Publicity Committee Chair • Joint venture of OC Public Libraries and UC Irvine Libraries • The domain controlled by OC Public Libraries • In-house Publicity from the 4th Literary Orange Literary Orange Publicity 2010 • Goals: – Increase awareness for LO 2010 – Increase the number of paying participants at Lit Orange 2010 • Objectives: – Maintain an updated informative and attractive website – Promote LO online – Obtain press coverage in local newspapers, magazines, radio, and TV – Attract past participants – Increase number of 1st time participants Note: Participants strongly vary by age from aging people to an increasing number of students (different level of computer savviness). LiteraryOrange.org Engage Currently: -No links to the Literary Orange YouTube Channel or Facebook. -No bookmarking options. Literary Orange Facebook • Established as Group • Creator: Laura Hearn Branch Manager OCPL Brea Branch • 2 Admins • 38 members Facebook Literary Orange - Wall Facebook Literary Orange - Wall Facebook Literary Orange - Settings Facebook Literary Orange - Info Facebook Literary Orange - Photos Facebook – “Events” on the Group Site Facebook – “Events” on Personal Accounts Facebook – Postings on Other Groups Sites Use of Social Media by Authors • Posting of Literary Orange on their personal websites, blogs, and Facebook – included in the Commitment letter to the authors – 2 months before event letter sent to all authors to post on their websites/blogs/FB/GoodReads and on literary blogs (The Mark on the Wall, etc.) – 1 month before Literary Orange 2010 eight (8) authors had posted info on their websites/blogs – No info available if postings on their FB Blogs of Literary Orange Authors Blogs of Moderators • Post-event • Current April 2010: Sunday, October 24, 2010: Literary Orange 2011 Website Up! 1 comment Kristin Laughtin, Literary Orange moderator http://kristinlaughtin.blogspot.com/ YouTube Literary Orange Channel YouTube Literary Orange Channel YouTube Literary Orange Channel – 15 videos and their views Measuring Evaluation Forms 2010: “How did you hear about Literary Orange?” – – – – – – – Library - 80 Website - 15 Email - 18 YouTube - 0 Facebook – 3 Friend – 41 Other - 26 “Other”: – UCI Bookstore – Writers on Writing (radio program of an author) – PenOnFire (blog of an author) – Maile Meloy’s website (author) – – – – KUCI Book group Previous attendee Etc. Measuring: Google Analytics SUGGESTIONS AND COMMENTS ALWAYS APPRECIATED. Thank you. Nadya Iotova [email protected] http://www.youtube.com/watch?v=405EIFTDjhQ