Transcript Document

SOCIAL MEDIA & PHYSICAL
ACTIVITY PROMOTION:
MAKING THE CONNECTIONS
Presented by: Sandra De Freitas
www.wpblogsites.com
@techcoach
www.wpblogsites.com
About Sandra
• Computer Science
degree
• Trained Coach
• Speaks both Geek and
English
www.wpblogsites.com
What are
our Goals
Today?
To introduce you
to the social
media world and
inspire you to
implement social
media into your
promotion and
marketing plans.
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What is
Social
Media?
Internet and mobilebased tools for
sharing, generating,
engaging, promoting
and discussing
content, news, ideas,
events etc.
It allows us to
communicate,
promote, educate
and connect with our
communities and
target markets.
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Top Social Media Sites in Canada*
Facebook #2
YouTube #4
Blogger #9
Twitter #10
*According to Alexa.com
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What are the top
3 Social Media
Tools YOU
should use?
1.
Facebook
2.
Twitter
3.
Blogging
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FACEBOOK
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FACEBOOK
Facebook personal account vs Facebook profile page
aka "Fan Page"
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Facebook
Profile Page/Fan Page
Personal Account
• Meant for organizations,
• It's personal
corporations, public
figures, businesses,
celebrities, rock stars etc.
• No limit to your “fans”
• None of your personal
information is shared here
• There’s more…
• Allows only 5000 friends
• Contains information you
may not want others to
see (i.e. family pictures)
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Facebook Fan Page
• Fans can easily suggest it to their friends
• Events, links, discussion, photos and videos are used to
•
•
•
•
promote your organization
Easy for you and easy for your fans
Multiple administrators can be added to keep the page
updated
Fans do not need to wait to be approved, it's automatic
Statistics
• Who visits the page
• How many fans you have
• Daily/Weekly/Monthly active users
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Facebook Fan Page: Demographics
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Facebook Fan Page: Activity
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Facebook Fan Page:
Media Consumption
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Facebook Fan Page: Interactions
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What can a Facebook profile page do?
• Share on Facebook
• Promote Events
• Communicate with fans
• Educate them through content
• Generate Community
• Post pictures and videos from previous events
• Promote your organization
• Look Cool! :)
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Facebook
How to
implement
Facebook
into your
health
promotion
plans
Create a Facebook profile page
Fill in your company overview
Fill in your mission
Add a profile image (ie. your logo)
Write your mini bio
Write on your wall
Get your teammates to "like" your Facebook
profile page
8.
Once you have 25 "fans" customize your url
(easier to remember & promote)
9.
Link your Facebook page to your
blog/website, email signatures, newsletters,
brochures and post it in your lobby or other
high traffic area
10. "Promote your upcoming event" using the
"Events" app
11. Keep it fresh: Continuously add information
(text, photographs and video) about your
events and organization to your wall.
1.
2.
3.
4.
5.
6.
7.
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Facebook Activity
• Name your Facebook
•
•
•
•
Profile Page
Write your bio/company
overview
Write your company
mission:
What image will you use?
(tip: use an image that is a
square)
Write your mini bio that
appears on the sidebar
• _____________________
• _____________________
• _____________________
• _____________________
• _____________________
• _____________________
• _____________________
• _____________________
• _____________________
• _____________________
• _____________________
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Facebook Homework
• Complete your "to do" list for your Facebook fan page
• Search for and "like" other fan pages.
• What do you like or dislike about them?
• Assign a team of 3 to keep your Facebook fan page fresh
and to continuously promote your fan page
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TWITTER
What is Twitter?
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What is a Tweet?
• 140 Characters
• Can include links to
text, images or video
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Replies and Mentions
• To reply to someone
click the "reply" button
To mention someone
add "@" + their
username (no spaces)
like:
@techcoach Thank
you for your insightful
tweet!
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Retweet (RT)
• Repeat + Tweet = Retweet
• To retweet click the "retweet" button or
copy the tweet and put "RT" + @user_name + ":" paste
the tweet here
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Hashtags (#)
• Tag your tweets key
words or terms to add
to the conversation
• #Toronto #Waterloo
#health #hcsm (health
care social media)
• http://search.twitter.com
• http://www.tweetchat.com
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Trends
• What are the hot topics
people are talking
about on Twitter?
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Twitter Assignment: How to tweet to
promote your Organization
• What events are
• _____________________
coming up that you
can promote?
• Write 3 different tweets
about this event:
• Ask for feedback
regarding
• Ask for suggestions
regarding
• _____________________
• _____________________
• _____________________
• _____________________
• _____________________
• _____________________
• _____________________
• _____________________
• _____________________
• _____________________
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Twitter
How to
implement
Twitter into
your health
promotion
plans
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
Create a twitter account
Fill in your profile information
Fill in your website
Add a profile image (ie. your logo)
Write your mini bio
Tweet a message or two
Follow at least 20 people
Link your Twitter profile to your blog/website,
email signatures, newsletters, brochures
and post it in your lobby or other high traffic
area
Create a Tweet plan for each event and
schedule your tweets
Follow 20 new people a day
Tweet at least 5 times a day and add the
appropriate hashtag
Retweet at least once a day
Reply to all who @ you
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Twitter Homework
• Complete your "to do" list for implementing Twitter
• Assign a team of 3 to keep your Twitter account fresh!
• Create a tweet plan for each event
• Schedule tweets or manually add tweets (at least 5 a day)
• Follow new people daily
• Reply to those who mentioned you
• Retweet at least once a day
• Don't forget the Hash tags! :)
• Install tweetdeck.com or hootsuite.com
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Blogging
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What is Blogging?
• an online public journal
• a place to promote your organization
• a place to educate your audience
• a place to build community
If you can write an email
you can write a blog post!
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What do I
write
about?
• Upcoming events
• What's in the news
• Tips
• Top 10 lists
• How to's
• Past events including
testimonials, pictures and
videos
• Other promotions
• Interviews
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How to get
blog post
ideas?
1. Step away from your computer!
2. What's in the news that would be
3.
4.
5.
6.
beneficial to your audience?
Google Alerts!
http://alerts.google.com
Ask your audience what they
want!
Create "themes" for your blog.
Look at your themes to get ideas
and get unstuck
Look at content you already
have (the 3 R's)
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1.
2.
Blog
How to
implement
Blogging
into your
health
promotion
plans
3.
4.
5.
6.
7.
8.
9.
Install WordPress on your .com (or have a
professional do it)
Pick a theme or have a custom theme created for
you
Create 5 categories aka "themes" that you will
blog about
Create a Feedburner account and add the option
to receive your blog posts by email
Write your first post
Post a link to your blog post to your Facebook
and Twitter
Link your Blog URL to your blog/website, email
signatures, newsletters, brochures and post it in
your lobby or other high traffic area
Keep it fresh: Continuously add information (text,
photographs and video) about your events and
organization to your blog.
Write a blog post 2-3 times a week and add a
question to the bottom of it to encourage
comments
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Blogging Assignment: How to tweet to
promote your Organization
• What 3 blog posts can
• _____________________
you create this week?
• What are your 5
"themes"
• _____________________
• _____________________
• _____________________
• _____________________
• _____________________
• _____________________
• _____________________
• _____________________
• _____________________
• _____________________
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Blogging Homework
• Assign a team to keep your Blog maintained and add new
blog posts
• Ask your team members for contributions
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BONUS…
Integrate
Facebook,
Twitter and
your blog so
that you can
automate
and
leverage
your
content!
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Questions…
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Where to Find Me
• Sandra De Freitas
• www.WPBlogsites.com
• @TechCoach (www.twitter.com/techcoach)
• http://www.facebook.com/WordPressBlogsites