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Who will be the Winner of the Battle between PDP, LCD and Projection? by Prof. Dr. Ir. Harm Tolner E-mail: [email protected] FPD Technology Overview by Harm Tolner Which Display Will Win? Bruce Berkhoff (LPL) • …We will swamp the PDPs …. • ….. 30-40 TFT’s will displace plasmas … • …. (plasmas) don’t have the brightness, they have burn in problems …… Source: Drawing by Bonnie from “The Clock” Kazuya Yamamoto, an analyst with UFJ Tsubasa Securities Co: • ….In the U.S. demand for plasma displays televisions is exceeding liquid crystal displays …. • ….Fujitsu Hitachi had no choice but to build a new PDP plant, with rival companies accelerating production Set prices CES 2004 35000 30000 Set price in USD 25000 PDP 20000 Design PDP 15000 LCD 10000 DLP-LCoS-LCD Projection 5000 CRT Proj CPT 0 10 20 30 40 50 60 Set 'Visible' Diagonal size 70 80 PROJECTION – THE NEW WAVE ? • Rear projection becomes new TV battleground, according to iSuppli…… • Major Taiwan Flat Panel Manufacturers focusing on LCOS TV Technology……. • Lower-Priced Projection TV Outshines Plasma Hype… • Thomson RCA/InFocus - 61-inch RPTV that is only 6.85 inches deep • TV makers such as Philips Electronics and Sony Corp. (SNE) have dabbled in LCoS chips for their own TVs…… • Intel - Unveiled its LCOS technology for RPTVs….and left…. Samsung developed high-definition PDP televisions of 80-inch and 102-inch diagonal size Resolution of 1,920×1,080 pixels, a brightness of 1,000-candela-per-square-meter and a contrast ratio of > 2,000:1 Luminance lifetime of PDP • 60,000 hours in video mode • Guaranteed by 3 companies Luminance Degradation with Life 450 PDP 3rd Generation Luminance ( cd/m^2 ) 400 350 PDP 2nd Generation 300 LCD 37 inch Diagonal 250 200 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 Operation Time ( Hours ) Luminance maintenance of 50-inch PDP (Pioneer, SID04),compared with a 37-inch LCD (Sharp) Burn-in images on a 37-LCD-TV displaying image 0H 2000H 5000H 7000H (Mura) Darker screen Dark gray Full white Conditions: • peak luminance 400 cd/m2, 140 W, 23C • no power saving, 24 hours, 7 days per week • switched 168 times every week Much darker areas near four corners seven dark lines(14-15 CCFL lamps) Power Consumption LCD makers compare LCD and PDP by the value of maximum power consumption. Maximum power consumption is a measure for power-line safety (line capability /safety breaker), but it is not a measure of actual (effective) power consumption. The actual power consumption however is determined by the “annual power consumption” ,as defined in Japan. This measure should be applied to compare the power consumption of displays. Annual power consumption = ((Operating power) - (Save power by power saving mode) x 1/4) x 1642.5 + (Stand-by power) x 7117.5 The average power consumption for TV use is calculated as follows; Operating power = (White display power + Black display power) x 1/2 Stand-by power = (Power at main switch off + Power at remote switch off) x 1/2 Save power by power saving mode = Operating power - Power at saving mode) Annual power consumption (kW・hour/year) Relation between screen area and power consumption 600 550 500 450 400 350 300 250 200 150 100 50 0 3 Gen Pioneer Lower than LCD-TV 4 Gen Pioneer LCD Same screen size 0 15 22 30 34 43 50(diagonal2) Screen Area LCD-TV Improvement of Image Defects requires higher power consumption and higher cost Large Screen : Same size LCD-TV will not be lower power consumption than PDP TV. High Image Quality Improvement of Image retention requires: Black screen insert = Decrease of luminance → Increase of back light number → Increase of power consumption → Increase of lamp luminance → Shorter lamp lifetime Back light blinking = Decrease of luminance → Increase of lamp luminance → Shorter lamp lifetime or higher cost (LED) Increase of peak luminance: (Peak luminance of TV picture does not reach the value of catalogue spec.) Increase of lamp luminance → Increase of power consumption → Shorter lamp lifetime Improve luminance uniformity: (low luminance on outer screen area) Increase of back light number → Increase of power consumption & Cost up Improvement by optical diffuser → Cost up Improvement of luminous efficacy of PDP (panel power reduction) 10 1000 5 500 2 200 η(experiment) 1 100 η(product) 0.5 50 0.2 20 Technology 0.1 1985 1980 1985 1990 1995 2000 2005 2010年 Surface discharge 対向型 Two-electrode type Three-electrode type Front phosphor layer He-Xe Low Xe content (1%) Reflective phosphor layer Ne-Xe Xe (5%) High Xe (>10%) L (experiment) L (product) This figure shows that luminous efficacy will increase continuously in the near future. LCD is Not a high quality display for movies at home ! When does LCD seem to be beautiful? • In brightly illuminated show rooms • A bright environment hides the gradation in a dark picture. • Appealing thanks to low ambient light reflectivity. Home use: • A picture with perfect black is important for watching movies • Customers in Japan are not satisfied when they purchase an LCD-TV and watch movies at home. • The LCD black surface seems bluish and a human face seems pale-white • PDP has perfect black at home Contrast of an LCD-TV Dark room contrast ratio (horizontal direction) Bright room (at 100 lx) contrast ratio (horizontal direction ) 500 1200 450 400 Contrast ratio Contrast ratio 1000 800 600 400 200 0 350 300 250 200 150 100 LCD PDP -80-70-60-50-40-30-20-10 0 10 20 30 40 50 60 70 80 Viewing Angle(deg.) For LCD, in dark environment black image seems whitish and from oblique direction the effect becomes large. 50 LCD PDP 0 -80-70-60-50-40-30-20-10 0 10 20 30 40 50 60 70 80 Viewing Angle(deg.) For LCD, in bright environment black image seems whitish from oblique direction. The quality of the image of PDP’s does not change with viewing angle. The quality of an LCD changes with viewing angle. Such a display is not good for large area TV in a living-room! Response time of LCD versus PDP Small change of luminance High change of luminance LCD PDP Company A ( 30-in.) Company P (43-in) 40~50ms 5~16ms (but 40ms including after response ) 8ms (scene independent) New generation PDP address driver modules (address power reduction) TCP (Tape Carrier Package) COM (Chip On Metal) 4th generation 2nd generation New driver IC’s for PDP with 192 outputs: $2 per IC. The total cost of data driver ICs for a High Definition PDP is now only $ 60 Gen 7 Magic ? • So what magic will result from even larger substrates in Gen 7 ???? • New PDP factories already uses that substrate size (180 x 230 cm)! Two years ahead of LCD! • LCD Materials cost is dominant and this will not be reduced by Gen 7 lines ! COST Cost Roadmap 42-inch HDTV PDP-TV and LCD-TV (relative values) 3.2 3.0 2.8 2.6 2.4 2.2 2.0 1.8 1.6 1.4 1.2 1.0 0.8 0.6 0.4 0.2 0 Result: 8 million PDP panels in 2007 LCD-TV PDP TV ’02 ’03 ’04 ’05 (LCD curve adapted to include the effect of 7G-LCD lines) ’06 ’07 ’08 ’09 ’10 Year Source: JEITA Summary PDP will be the Winner of the 42-inch Battle Between PDP and LCD ,from any point of view: Luminance life Power consumption Image quality Production cost Acknowledgement & Disclaimer • • • • • • • Many people have contributed to this comparison of PDP with LCD I thank especially Dr Uchidoi of Pioneer for providing data from Pioneer and Larry Weber for providing a critical analysis of PDP versus LCD Adaptation of the original material has been done by Harm Tolner and the compilation presented here is the copyright of Harm Tolner, and can only be further used by referring to this publication. Any conclusions from the data in this report is at the sole responsibility of the reader. Harm Tolner, nor any one else mentioned in this report, can be held liable for the correctness or completeness of the information given in this report. Harm Tolner invites readers to send additional data for further comparison of PDP and LCD Eindhoven, 3 February 2005