Transcript Document

Business Elite 2010
The world’s leading businesspeople
The search for the
“new normal …”
Anita Hague & Robert Jolliffe
October 2010
Today we will look at ….
• How did we get here?
• How is the global business person
thinking?
• The Global Business Elite – business
lives
• The Global Business Elite – top-end
earners and spenders
• BE:Europe media results
How did we get here?
2008 …
2009 …
2010 …
2011 – two choices …
Cautious
Dynamic
Thank God that’s over.
Let’s just sit quietly and recover till
the world returns to ‘normal’.
Phew that was some ride. But …
just look at all the opportunities we can seize.
The world has changed - this is the new normal.
New companies to buy
New premises to build
New staff to hire
New products to launch
New markets to break
Will eventually be taken over by
the companies on the right >>>>
Access to cash
Loans
via debt
markets
Share capital
via equity
markets
Government or
regulatory approval
Current and
new staff
Strong image in
media/ good reputation
Private
sector
Potential
customers
New
markets
Business success means communication
Strong message in suitable environment
Stress your credentials Cautious
your growth/ innovation/
Thank
God that’s over.
expansion
strategy
Let’s just sit quietly and recover till
world returns
to ‘normal’. to risk
&theyour
approach
management/ control
Will eventually be taken over by
the companies on the right >>>>
Access to cash
Less money around
– why you should
get it not your
Loans
via debt
competitors
markets
Share capital
via equity
markets
Dynamic
Phew that was some ride. But …
just look at all the opportunities we can seize.
The world has changed - this is the new normal.
New companies to buy
New premises to build
New staff to hire
New products to launch
New markets to break
New
customers
Government or
Strong
image in–
Regulators/
why
should
buy
regulatory approval
media/
good they
reputation
Governments
–
from you?
why should they
New staff –
approve your
Current and whyPrivate
should Potential
they work New
sector customers markets
projects?
new staff
for you?
How is the global business person
thinking?
FT Global Business Sentiment survey 2010
Greatest optimism for global economy and company results
Score for improvement in Global conditions the same as in 2009
Q. In the next six months, what changes do you expect in ...
Improvement
Your industry's economic
conditions
56%
Global economic conditions
55%
Source: C-Suite Sentiment Survey 2010 529 Global respondents
Decline
65%
Your company's results
Local economic conditions
No Change
42%
22%
22%
22%
30%
13%
22%
23%
29%
Cutting costs has decreased as a top priority while developing products,
expanding into new markets and talent have increased in priority level
Q. Overall, which 2-3 of the following are the most important goals/priorities for your organization this year? (global)
2010
Cutting costs/improving
efficiency/increasing
productivity
61%
48%
Improving market
share/competitive position
49%
46%
Developing and marketing
new products or services
43%
38%
Expanding into new
markets
Finding and keeping new
talent
Source: C-Suite Sentiment Survey 2010 529 Global respondents
2009
50%
35%
27%
20%
Economic conditions (globally and locally) have waned as an external challenge since
2009. Meanwhile, govt regulation and new competitors have increased (Top 5)
Q. Overall, which 2-3 of the following are the biggest external challenges to meeting your goals for the year? (global)
61%
Economic conditions in
your markets
64%
33%
Global economic
conditions
40%
45%
Pricing pressures in your
industry
44%
38%
Government regulation
33%
New competitors
entering your industry
Source: C-Suite Sentiment Survey 2010 529 Global respondents
25%
19%
2010
2009
Overall investments holding steady in majority of categories (Top 5)
Q. Over the next 12 months, is your organization increasing or decreasing investment in each of the following areas compared to the past 12 months?
Net increase minus decrease
35%
Information technology
23%
Research & development
18%
Advertising and marketing
Employee training and
development
Human capital
16%
13%
Source: C-Suite Sentiment Survey 2010 529 Global respondents
Over half say performance, trust and innovation are key messages to
communicated to stakeholders through recovery
Q. Which of the following corporate messages will be important for your company to communicate to stakeholders through the recovery?
Key messages to communicate through recovery
Performance
57%
Trust
52%
Innovation
42%
Stability
41%
Risk management
33%
Growth
33%
Range of Products
27%
Transparency
26%
Compliance
Corporate Social Responsibility Initiatives
Self-regulation
Source: C-Suite Sentiment Survey 2010 529 Global respondents
23%
11%
9%
Large, international and private sector companies provide best opportunities
post recession
Q. Which market segments do you see as providing the best opportunities for your company as it emerges from the global recession and manages through the recovery?
Market segment with best opportunites post recession
International companies
38%
Large companies (1,000
employees+)
37%
Private sector companies
34%
Medium size companies (250
- 1,000)
33%
Small companies (under 250)
29%
Emerging markets companies
26%
Domestic companies
Public sector companies
Source: C-Suite Sentiment Survey 2010 529 Global respondents
21%
17%
What is it like to walk in the shoes of
a Global Business Elite?
To answer this, we can look at the BE range of surveys
BE surveys across the globe
Why you should trust this survey
•Longest running international survey (since 1973)
•Multi media (print, TV, web)
•Large sample (robust sampling of ‘top-end’)
•Annual (tracking shifts more closely)
•Covers 26 countries globally (BE:Asia,US & Europe)
•Unique survey- only one of its type (Most senior
person in organisation (VP of Finance @ Google would not be eligible!). BE:E
sample are responsible for 2/3 or Europe’s workforce!)
BE Survey suite 2010
BE strongly supported across the globe adding weight to the survey
BE:Europe respondents conduct business internationally
-4%
+4%
-8%
+15%
Source: BE:Europe 2008 and 2010 only data
+10%
+23%
…as do BE:US respondents
+14%
-5%
- 4%
No change
Source: BE:USA 2008 and 2009/10 only data
+22%
BE:Asia respondents also look further a field
+14%
+9%
No change
+7%
Source: BE:Asia 2009 and 2010 only data
They are heavy business air travellers
81%
(up 4% yr-on-yr)
Source: BE:Asia, Europe and US
They work in the largest companies…
160
140
Index
120
100
80
60
40
20
<149
150-249
250-499
500-999
1,0001,499
1,5004,999
Number of employees in company
Source: BE:Europe 2010
High value flyers: 11+ flights AND business/first
5,0009,999
10,000+
And are the most senior
240
220
200
180
Index
160
140
120
100
80
60
40
20
Chairman/Pres
Source: BE:Europe 2010
CEO/MD
Director/VP
High value flyers: 11+ flights AND business/first
CIO/CTO
H of Dept
€10.3 trillion
Combined Global expenditure budgets
Source: BE:Asia, Europe and US
In Europe budgets have been affected
2009 Vs 2008
Source: BE:Europe 2009 & 2010 only data
2010 Vs 2009
Budgets are still tightly controlled
CFO
H of Dept
140
120
100
80
60
2008
Source: BE:Europe 2008, 2009 & 2010 only data
2009
2010
The Global Business Elite- a highly
desirable market for high-end
consumer goods and personal
finance companies
€1.05 trillion
Combined Global net worth
Source: BE:Asia, Europe and US
Their personal fortunes have been affected
Asia
Europe
US
140
Index
120
Net worth
100
80
60
2007/08
Source: BE:Asia, Europe and US 2007, 2008, 2009 and 2010 only data
2008/09
2009/10
Some retrieve their wealth quicker
BE:Europe average
UK
Italy
France
Spain
Germany
Switzerland
140
120
Index
100
80
60
40
20
2008
Source: BE:Europe 2008, 2009 and 2010 only data
2009
2010
The richest get richer
Net worth
up 22%
<€90,000
>€370,000
Net worth
down 33%
Source: BE:Europe 2008, 2009 and 2010 only data
Average Income
€256,975
Europe +5%
ASIA +14%
US +3%
Source: BE:Asia, Europe and US
Luxury is back in fashion!
Europe:
A watch worth more than 4,500 euros - UP 25%
A holiday/second home – UP 14%
In Asia:
Fine wine/Champagne/Premium liquors – UP 36%
A piece of Jewellery >US$5,000 –UP 24%
In the US
A boat or yacht – UP 22%
A health club/spa/sport club membership – UP 26%
Source: BE:Asia, Europe and US 2008 and 2010 only data
BE:Europe - media results
Business success means communication
Strong message in suitable environment
Stress your credentials Cautious
your growth/ innovation/
Thank
God that’s over.
expansion
strategy
Let’s just sit quietly and recover till
world returns
to ‘normal’. to risk
&theyour
approach
management/ control
Will eventually be taken over by
the companies on the right >>>>
Access to cash
Less money around
– why you should
get it not your
Loans
via debt
competitors
markets
Share capital
via equity
markets
Dynamic
Phew that was some ride. But …
just look at all the opportunities we can seize.
The world has changed - this is the new normal.
New companies to buy
New premises to build
New staff to hire
New products to launch
New markets to break
New
customers
Government or
Strong
image in–
Regulators/
why
should
buy
regulatory approval
media/
good they
reputation
Governments
–
from you?
why should they
New staff –
approve your
Current and whyPrivate
should Potential
they work New
sector customers markets
projects?
new staff
for you?
Business success needs information
Cautious
Dynamic
Thank God that’s over.
Let’s just sit quietly and recover till
the world returns to ‘normal’.
Will eventually be taken over by
the companies on the right >>>>
Phew that was some ride. But …
just look at all the opportunities we can seize.
The world has changed - this is the new normal.
New companies to buy
New premises to build
New staff to hire
New products to launch
New markets to break
Which companies to target?
Where to build / relocate?
Who to seek out to hire?
Which new products will succeed?
Which markets should we target?
Business success needs information …
Cautious
Dynamic
Thank God that’s over.
Let’s just sit quietly and recover till
the world returns to ‘normal’.
Will eventually be taken over by
the companies on the right >>>>
Phew that was some ride. But …
just look at all the opportunities we can seize.
The world has changed - this is the new normal.
New companies to buy
New premises to build
New staff to hire
New products to launch
New markets to break
But which companies to target?
Effective,
regularly
updated,
Where to
build / relocate?
Who to seekactionable
out to hire?
credible,
Which new
products will succeed?
information
Which markets should we target?
For the Global Business Elite, worlds collide with
international media
INFORMATION
International
media
COMMUNICATION
Net Readership of All International TitlesBE respondents are increasingly reliant on International media
2008/2009
%
2009/2010
40.3
Any Internationals
38.6
18.0
Any Dailies
17.3
24.4
Any Weeklies/Fortnightlies
22.4
22.4
Any Monthlies
21.3
0%
20%
40%
60%
Base: 2010: 8,245 2009: 11,222
Media consumption is increasing
100
+4%
90
+5%
% 80
+11%
70
60
2008
2009
Source: BE:Europe 2008, 2009 and 2010; Measurements: AIR print, daily TV and monthly web
2010
Print
TV
Online
Most reliable source of Business news remains newspapers and internet
BE:Europe 2009
BE:Europe 2010
60.0%
50.0%
47.7%
50.5%
40.0%
30.9%
27.2%
30.0%
17.1% 18.9%
20.0%
18.8%
14.6%
7.9%
10.0%
9.9%
0.0%
Newspapers
Internet
Magazines
TV
Radio
Most reliable source for Business news.
Source: BE:Europe Sample (8,245) Universe (453,353)
A digital week in the life of the Business Elite
Access online content via a Blackberry/Mobile phone: 47%
Use Wi-Fi networks: 39%
Watch a HD TV channel: 39%
Use a netbook computer: 35%
Stream / watch a video from a website: 29%
Visit a social networking site: 26%
Use RSS feeds / email alerts: 20%
Listen to music on their mobile: 17%
Source: BE:Europe 2010; Weekly digital usage
The FT brand: Going from strength to strength
The FT’s product portfolio is now
more diverse than ever, with the
launch of howtospendit.com, the
iPhone app and the iPad app, to name
but a few
BE: Europe 2010 – Print Publications
% Coverage
Financial Times
15.3
The Economist
13.3
Harvard Bus. Review
10.5
National Geographic
8.1
Time
7.3
BusinessWeek
5.4
Newsweek
5.1
Fortune
3
Forbes
2.7
The Wall St Journal Eur
Number one
2.4
USA Today
1.9
Int'l Herald Tribune
1.8
+4%
(survey on survey)
Source: BE: Europe 2010
BE: Europe – International websites monthly reach
ft.com
15.4
9.6
cnn.com
9.4
skynews.com
bloomberg.com
8
7.5
economist.com
bbc.com
6.7
euronews.com
5.6
businessweek.com
5.5
natgeo.com
5.4
4.8
hbv.org
4.5
newsweek.com
nytimes.com
+10%
(survey on survey)
4.1
3.8
wsj.com
time.com
3.3
forbes.com
2.6
cnbc.com
2.5
Source: BE: Europe 2010
BBC.com excludes UK non-commercial sample
FT newspaper combined with FT.com delivers even more of
Europe's business elite audience
FT + ft.com
23.2
Economist + economist.com
16.7
Harvard Bus Rev + harvardbusinessonline.org
12.0
National Geographic + nationalgeographic.com
12.0
Bloomberg Markets Mag + bloomberg.com
9.5
BusWeek + busweek.com
9.4
Time + time.com
9.1
Newsweek + newsweek.com
8.4
WSJE + wsj.com
5.5
IHT + iht.com
5.5
Forbes + forbes.com
+12%
(survey on survey)
4.4
Source: BE: Europe 2010
Most Important Business Read
Financial Times
9.2
The Economist
3.8
Harvard Bus Review
3.2
The Wall St Journal Eur
0.7
BusinessWeek
0.7
Time
0.3
+16%
Int'l Herald Tribune
0.3
(survey on survey)
Newsweek
0.3
Bloomberg Markets Mag
Forbes
Fortune
National Geographic
0.5
0.1
0.2
0.1
Please note that this was an open-ended question
Source: BE: Europe 2010
On any one day, 73,116 senior business executives are reading the
Financial Times in print or on-line, which equates to…
€689 billion
UP 11% SINCE 2009
Total annual expenditure budget of FT readers and users on an average
day– 22% of all available spend (previously 19%)
Source: BE: Europe 2010
And finally, how has the FT performed on BE:Asia and BE:USA?
BE:Asia 2010
•
•
•
FT newspaper coverage up 16.5% - biggest increase of any international English
speaking title.
FT.com daily reach is up 10.5% since 2009.
FT newspaper and FT.com daily reach combined up 15.7% - biggest increase of any
international print & online combination!
BE:USA 2010
•
•
Strong growth from FT print - up 18%- the biggest increase amongst newspapers!
FT is #1 in audience profile position amongst CEO's; largest corporate budgets;
international business involvement; high earners, frequent travellers… to name a
few!
Source: BE: Asia 2010, BE:USA 09/10
Business Elite 2010
The world’s leading businesspeople
The search for the
“new normal”…
Anita Hague & Robert Jolliffe
October 2010