Transcript Document

Finnish Experience of
Business Intelligence (BI)
Practices
Virpi Pirttimäki, M.Sc., Researcher
Mika Hannula, Dr.Tech., Professor
Institute of Business Information Management
Tampere University of Technology
Finland
Background
• Objective and Method
– Describe BI practices in Finnish organisations
– Present the current state of BI research in Finland
– Discuss future challenges and opportunities in the
field
– Based on surveys and a literature study
• The role played by BI has significantly
expanded in Finnish companies in the recent
years
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What is Business Intelligence?
•
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Can refer to processes, techniques or tools to
support the making of faster and better decisions
At the Institute of Business Information
Management, BI is understood as an organised
and systematic process by which
organisations acquire, analyse and disseminate
information significant for their business activities
The term has not yet become very well
established
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Why Business Intelligence?
• In the literature:
– Avoid surprises
– Support and accelerate planning and decision-making
-> decrease reaction time
– Better identify dangers and opportunities
– Out-think the competition and business environment
– Increase sharing of information
• How is a situation in Finnish companies?
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Finnish Studies on
Business Intelligence
• There have been four studies in recent
•
years
Researches have been quite superficial
-> The results have been general in their
nature
• There have not been any case studies
on BI
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The Institute of Business
Information Management (BIM) (1/2)
•
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BI is one of the emphasis areas
BI research launched in the autumn of 2000
The only academic research unit in Finland that is
applying the managerial perspective in BI
Several scientific papers and publications, in addition
to a Master’s Thesis and research reports have
resulted from the previous research
Is launching a new research project on BI processes
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The Institute of Business
Information Management (BIM) (2/2)
•
BIM and Business Intelligence Forum Finland
carried out the first comprehensive study on BI in
Finland in the spring of 2002
– The objective of the study was to determine how
common BI is and how BI is currently being applied in
large Finnish companies
– The TOP-50 Finnish companies by sales revenue were
telephone interviewed
– The return rate reached 92 per cent
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Market-Visio Inc.
• A Finnish analysis and research service
•
company specialised in information
technology and telecommunication
Has carried out two BI studies in 2001 and
2002
– Both studies have focused on BI solutions of
Finnish organisations
– The perspective of both studies was technological
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Observer Finland AB Inc.
• An expert organisation which provides BI and
•
communication intelligence services
Carried out the study on BI with Laurea
Polytechnic in the autumn of 2002
– The objectives of the thesis were to find out:
• the present state of BI
• the scope of application of BI
• the level of structuring of BI
– 156 answers were received from large Finnish
companies
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Main Results of the Studies (1/2)
• The results of four studies shared very similar
•
qualities
The goal of starting BI has mainly been
– a need for better information and knowledge to
support their strategic and operative planning and
decision-making
– a need to obtain knowledge about the business
environment and its development strategic and
operative actions
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Main Results of the Studies (2/2)
• The most significant benefit provided by BI
has been:
– an increase in the utilisation and sharing of
existing information resources in companies
– the provision of better-quality information
– faster decision-making
– earlier anticipated dangers and opportunities
• The interviewees saw BI already as a crucial
element for competitive business operations
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Conclusions
• BI is a tool of medium-size and large Finnish
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companies
BI will become more and more systematic
within Finnish companies since the emphasis
on BI will increase
The results cannot be generalised to all
Finnish companies
Studies have been quite superficial in Finland
and worldwide -> There is a considerable
need for development of BI and BI studies
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References (1/2)
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Hannula, M. & Pirttimäki, V. 2003. Business Intelligence –
Empirical Study on the Top 50 Finnish Companies. The Journal of
American Academy of Business, Cambridge, Vol. 2, No. 2, pp. 593
– 599.
Hannula, M. & Pirttimäki, V. 2003. Investigating Business
Information Management Practices in Large Finnish Companies.
Frontiers of e-Business Research 2002, Tampere, pp. 121 – 135.
Institute of Business Information Management, Tampere
University of Technology. Available at: http://www.bim.tut.fi.
(Accessed on 4th September 2003.)
Market-Visio Inc. 2003. Available at:
http://www.marketvisio.fi/eng/index.cfm. (Accessed on 16th June
2003.)
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References (2/2)
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Observer AB Inc. 2003. Available at:
http://www.observer.fi/scripts/cgiip.exe/WService=cm/cm/pub/s
howdoc.p?docid=2891&folderid=1484&docfolderid=1484.
(Accessed on 16th June 2003.)
Pirttimäki, V. & Hannula, M. 2002. Business Intelligence
suomalaisissa suuryrityksissä 2002. e-Business Research Center,
Research Reports 4, 58 p. (In Finnish.)
Pirttimäki, V. 2002. Liiketoimintatiedon hallinta suomalaisissa
suuryrityksissä. Master’s Thesis, Tampere University of
Technology, 101 p. (In Finnish.)
Vesa, J. 2002. BI tulee taas. Tietoviikko 8.5.2002, pp. 14 – 15.
(In Finnish.)
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