Transcript Document

Interactive Trivia Community
February 2007
The Team
 Idan Miller, CEO (M.A.)
Over 8 years of entrepreneurial and management of online gaming experience; CEO of
Get21, EVP of Zone4Play (NASDAQ), Director of Business Development – NDS, EVPIntech capital markets (NY investment bank), CEO of Oraios (online technologies for Ecommerce & E-Gaming).
 Michael Golod, VP R&D (BS.C)
Over 5 years of experience in managing the online financial processing 888.com, the
world’s largest online casino company. Over 8 years of experience in architectural and
development design.
 Ofer Entin, VP Marketing (LL.B)
Over 5 years in online marketing, established and managed the 2nd Playtech affiliate
program, managed the affiliation system of RTG, managed the marketing department of
BingoWorkz and worked with several other well established gaming groups. Highly
experienced with media buying and affiliate relations.
 Nathan Brand, Creative Director
Over 17 years of writing, directing and creative management on the TV and commercial
fields. Head writer - I.C.P (Israel cable programming). Channel 2, Educational TV, Creative
Director Orpan (edutainment attractions - Israel, Europe, and US). Branding for; CocaCola, Israeli Stock Market, Israeli Electricity Company, Bezeq
Vision
Revolutionizing the online skill games genre as known today
by offering the best online, real-time, multi-player skill games
community for money.
Establishing a huge community of Trivia
players who pit their Trivia skills against each
other for money.
Googess Concept
• First in the market to combine a full range of cash-money, online, realtime, multi-player Trivia games.
• Trivia games are based on information and knowledge: the player must
pick an answer from a multiple choice and True/ false options
• In the Googess games, Players compete against each other (NOT against
the house) based on their knowledge & speed.
• Community based, ever growing, question data base; inviting players to
post their original questions (Web 2.0 style).
• Hundreds of questions categories enabling narrow-cast players to
compete in their specific knowledgeable fields only.
• Players will be able to create unique sub categories,
create questions and to earn part of the rake
Googess Games
The Suite of games includes:
• Classic games (All the Way, Survivor)
• A patented “Trivionaire” concept (Quick
games, Ring games, Tournaments)
Googess “Trivionaire” Game


A multi player Trivia game played in a Poker style – players present each
other with questions from their own data base.
Up to 5 players per Trivia table.

Quick games: players buy in for each question. The fastest to answer
takes the pot. If no one answers correctly – the player who asked the
question takes the pot.

Ring games: Each player pays the Buy-In in order to play certain
number of rounds. The winner is the player with the highest amount of
correct answers

Tournaments: Tournaments systems enables thousands of players
to compete on huge pots in the Googess ring game format.
‫אזור בנק השאלות‬
‫מכיל שלושה מסכים מתחלפים‪ ,‬ניתן לעבור ביניהם‬
‫בלחיצת כפתור או בלחיצה על האלמנטים במסך‪.‬‬
‫• לפי קטגוריות‬
‫• לפי קטגוריית משנה‬
‫• לפי רשימת פייבוריט‬
System Design
Scalable, 24/7 robust platform
Business model
 Gain commissions from each game played
 Gain Interest from players deposits
 Enhance fun & playability to significantly raise playing
frequency
 Introducing exchange arena for trading questions -
creating another stream of revenues
 Target customers includes:




Fun Trivia players
Cash money skill games players
Gamers
Poker players
Market opportunity

Total size of the online cash money skill games market in the US reached
$450M in 2005. Estimated yearly growth 25%-35% a year in the coming 5 years
to $1B in 2009 (IGDA - international game developers association – Jan 06)

Online fun Trivia players in the US is estimated at 22 Million players.

Total size of Online Multiplayer cash money Trivia market is estimated at $400M
a year in 2009 (based on a $180 LTV & conservative 10% conversion rate)

The latest US legislation creates an opportunity for new skill based gaming
solution that will partly fill the void of online gaming in the US market and
therefore may enlarge the market opportunity
Competitive landscape
CASINO &
POKER
SPORTS
BETTING
BACKGAMMON
MULTIPLAYER
TRIVIA
BINGO
EXCHANGE
BETTING
MONEY SKILL
GAMES
Skill level
ONLINE
GAMING
FUN TRIVIA
Player‘s Value
($)
Online Trivia –
Competitive landscape
Multi Player
Common
Question
Unique
Question
Single Player
Go to market
 Geography: Initially US & Canada, followed by European markets
 Players’ segmentation: Trivia, skill games, gaming
 Marketing strategy:

Direct - launching the Googess branded site (Googess, Trivia on net,
Be Trivia)








Guerilla marketing
PR
online media & offline media
SEO & SEM
Viral campaigns
Affiliates
E-mail campaigns
Indirect marketing –3rd party partners to market their own branded
Googess games;



main portals game zones (MSN, AOL, Pogo, Yahoo etc.)
Online gaming sites that needs to diversify their skill based games
services in order to stay active in the US market
Cooperation with existing Trivia TV format
Players Retention
 Classic retention tools:






Promotions and bonuses
Strong VIP department
Daily/ weekly/ monthly tournaments
Newsletters
Active Game room management
Proactive CSR (customer service relations)
 Unorthodox retention tools:



Land base Trivia events
Cooperation with TV Trivia shows
Players’ Questions manufacturing competitions
 Game’s flexibility:



Private tables
Creation of unique categories by players
Categories’ championship
Marketing Test
 Marketing test has been running Feb 12th – Feb 25th
 It’s goals:




Conversion of Online US Trivia players for real money games
Keywords analysis
Landing pages analysis
QA & Stability checkout
 14 days results









Total money spent: $3300
Average conversion rate: 29%
Total registered users: 1050 (~780 from US)
Average CPA (registered user): $4
Total active users: 549
Average spent per active user: $6
Total games per active player: 10
Total rake: $3000
Rake generated by high rollers: over $114
Financial Roadmap
 Raised over $350K in Q3/06
 8 full time employees (burn: $35k)
 Classical games development completed
 Soft launch of classical games
 Alfa version of the “Trivionaire” game
 Fund raising: $1.5M
 Headcount growing to 22 full time employees (average burn: $100k)
 Official launch of Classical games
 Complete development and launch of the “Trivionaire” game
 Launching white label services
 Accumulated community of 30,000 real money players
 Reach profitability
Financial breakdown per player
Player value
Multi player
Trivia
Skill Games
industry
Poker industry
backgammon
Average game play amount
$1
$1.2
$35
$5
Average games per player/ month
100
100
100
100
Average monthly turnover per player
100
120
3500
500
Average house commission
20%
20%
4%
10%
Average income from each player/ month
20
24
140
50
Average life time per player
18
18
8
12
revenue per active member (LTV)
360
432
1040
600
• Least
case scenario (based on 10% house commission): $180 LTV
• Best case scenario: $540 LTV
Projected P&L
Yr 1
Yr 2
(USD ’000)
Yr 3
Yr 4
No. of Players
25,000
105,000
200,000
300,000
Revenues
1,100
8,700
19,600
30,900
125
3,200
7,500
11,700
Operating expenses
1,100
2,100
2,850
3,300
EBITDA
(1,000)
1,100
4,700
8,300
Gross profit
Cash Flow
3,500
3,000
2,500
2,000
1,500
1,000
500
0
1
(500)
(1,000)
Apr-07
Jul-07
Jan-09
Oct-07
(1,500)
(2,000)
Apr-09
Jan-08
Oct-08
Apr-08
Jul-08
Jul-09
Oct-09
Jan-10
Unfair Advantage
 Concept: first to launch a combined cash-money, online, real-time,
multi-player Trivia website
 Web 2.0 style question platform: ever growing unique question
database posted by players
 Technology: Robust multi player Trivia engine (6-9 months barrier)
 IP: Patent pending on the game concept, technology & question
mechanism
 Team: Management with 30 years of combined experience in the online
gaming sector
Why Now?
• The US market closes doors for online gambling.
• Few European countries have started legislation processes to block
online gambling.
• Players, processing mechanism companies, media partners and
affiliates – are all in search for legitimate cash money services
• There is an immediate need in the market for online cash-money skillbased games
Multi Player Trivia - The Perfect Answer !
Contact us
 Idan Miller – CEO, Googess
Tel: + 972 54-6611524
[email protected]
 Benny De-Kalo – CEO, DB Investment Bank
Tel: + 972 54-4444458
[email protected]
Interactive Trivia Community
February 2007