Transcript Slide 1

Welcome
Welcome
• New Members
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AGI-Shorewood
Corporate Rewards
Card Commerce
TK Maxx & Home Sense
Wickes
• Guests
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HMV
2ergo
People Value
Marketing Week Live!
Figleaves
Different
Openbucks
Eflorist
American Express
Universal Cards & Mailings
Logbuy Ltd
The Gourmet Society
BI Worldwide
Jessops
Nick Bolshaw
Rostrum PR
UKGCVA PR Agency
PR Objectives
1. Increase the quality of press coverage;
2. Establish relationship with Retail Week;
3. Increase focus on B2B publications;
4. Maximise / leverage research;
5. Generate unique, creative content;
Increase the quality of the press coverage
Establish relationship with Retail Week
Maximise / leverage research
DATE
PUBLICATION
HEADLINE
MEDIA
CIRCULATION
28/11/11
Moneywise
Online Christmas shopping reaches its peak
Web & Wires
258,730
20/11/11
Gift Retailer
Retailers offer digital gift cards
Web & Wires
12,000
19/11/11
Promotional Marketing
(online)
Corporate sector helps fuel growth of the UK gift card and
voucher industry
Web & Wires
7,821
11/11/11
Horticulture Week
(online)
Voucher sales show rise
Web & Wires
13,696
11/11/11
Horticulture Week
Voucher sales show rise
Trade
7,323
9/11/11
Housewares Live
Gift vouchers performing better than retail sales
Web & Wires
5,000
8/11/11
Gift or Present
SVM Europe joins the UK Gift Card and Voucher Association
Web & Wires
35,000
7/11/11
Retail Digital
How can retailers use prepaid cards to drive sales?
Web & Wires
N/A
3/11/11
Retail Systems (Twitter)
Web & Wires
2,371
Healthy growth in voucher sales
Generate unique, creative content
UK Gift Card & Voucher Association
reveals 5 bizarre activities people do on
Christmas Day
The UK Gift Card & Voucher Association
reveals the top 5 ways to get dumped this
Valentine’s Day
Campaign highlights
 39 hits to date (since November)
 Retail Week coverage x 3;
 Creative TL content- Valentines & Christmas
releases;
 Q3 results – record coverage;
 National coverage;
2011 Sales Review
Year On Year Sales – Members Only
Total Sales £bn
Total Sales £bn
+12%
2.28
+7%
+14%
+9%
+4%
1.36
1.41
1.54
+2%
+0%
+6%
£bn
1.64
1.64
2.04
1.91
1.68
Sales reported by UKGCVA members who represent approx 50% total market
2003
2004
2005
2006
2007
Year
2008
2009
2010
2011
Total Market Estimate
Total Sales £bn
5
4.5
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3.5
£bn 3
2.5
2
1.5
1
0.5
0
Total Sales…
Total market estimated at £4.59bn
2003
2004
2005
2006
2007
2008
Year
2009
2010
2011
% Breakdown Consumer v B2B
%
year
Paper v Plastic?
%
Paper v Plastic?
2011
%
B2B only: 51% paper, 49% plastic
Consumer only: 36% paper, 64% plastic
Paper/Plastic Breakdown
Total
Leisure
Retail
Agent
Paper Vouchers
44%
95%
36%
52%
Closed Loop
42%
4%
63%
0%
Restricted Loop
5%
1%
1%
15%
Open Loop
9%
0%
0%
33%
• Paper dominates Leisure
• Closed Loop dominates Retail
• Open & Restricted Loop domiates Agents
General
• Leisure sales up 15%
– Though Q4 down 4.1%
• Retailer sales up 7.9%
• Agent sales up 23.2%
• Online sales were up by 39% with consumers
and 231% in B2B
% of Market UKGCVA represents?
• Historically UKGCVA members represent
approx. 50% of the total UK gift card and gift
voucher market
• What is the figure in 2011?
• Leisure, Retail, Agent – what %?
Working with Other
Associations
Working Together
• Historically UKGCVA worked with
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Prepaid International Forum
British Promotional Merchandise Association
Institute of Promotional Marketing
Retail Gift Card Association USA
Polish Gift Card & Voucher Association
• Some relationships have lapsed
• Re-ignite these relationships
• Explore new relationships
Why?
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Strength in numbers!
Collaboration on regulations
Attending exhibitions
Shared learning's
Research
Who?
Scope of Membership
New Entrants to Market
• What is the scope of UKGCVA membership?
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Paper Gift Vouchers
Closed Loop Gift Cards
eGift Vouchers
Restricted Loop Gift Cards B2B
Restricted Loop Gift Card B2C
Open Loop Gift Cards B2B
Open Loop Gift Cards B2C
Childcare Vouchers
New products?
Business to Business
Market Research
Objective
• Understand what % of B2B sales fall into the
following categories:
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Employee Incentive & Motivation
Consumer Sales & Promotions
Employee Benefits
Insurance Replacement
Christmas Savings
Legislative
• Understand what corporate buyers attitudes are
towards gift cards and vouchers – those that
currently buy and those that don’t
Objective
• Understand what % of B2B sales fall into the following
categories:
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Employee Incentive & Motivation
Consumer Sales & Promotions
Employee Benefits
Insurance Replacement
Christmas Savings
Legislative
• Understand what corporate buyers attitudes
are towards gift cards and vouchers – those
that currently buy and those that don’t
Method:
Via E&Y
data
collection
Method:
Research
Agency –
telephone
interviews
Types of Question
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What influences are there on the decision making?
What are the barriers?
Who makes the buying decision?
Why do/don’t B2B buyers buy gift cards and vouchers?
What are your buying patterns, have they changed? How might they change in the future?
Budgets – has this changed?
Timings – when do you buy, how has this changed?
How do you buy – direct or via an agent or reseller?
Product – which products do you buy – paper vouchers, gift cards or virtual? Does the product
influence your decision to buy?
Are you just buying vouchers or do you engage with a motivation agency who manage the whole of
your motivation scheme?
Is there something you’d like to see that isn’t currently on the market?
Do you use the prepaid MasterCard type products? If so, why do you use them?
Do you prefer single choice or multi-choice vouchers or gift cards?
How influenced by the brand on the card are you?
What don’t you like about the current products and services offered?
What other incentive products do you buy?
How much or what % is vouchers v other products?
Next Steps
• Research agency has been appointed
• Specialist B2B agency
• More information on the project to be emailed to
members
• Co-operative research so expect price to be circa.
£750, based on 35 members, will be less per
member the more members take part
The Conference 2012
Victoria Park Plaza Hotel, London
Tuesday 20th March 2012
Supported by
Gold Sponsor
Silver Sponsors
Sponsors
Exhibitors
Exhibit Stand Floor Plan
Some
exhibition
stands still
available
Workshop Day – 19 March, 2012
Highlights
• Global Expansion of the Prepaid Market – Prepaid International Forum
• Lessons from Global Leaders – IMA
• Consumer & Retail Trends – Global Prepaid Exchange
Attend workshops for free if you are attending the conference or by invitation
Evening Reception by invitation
www.giftandreloadablecardsummit.com
Main Conference – 20 March, 2012
Highlights
• Europe's Economic Climate & Prepaid – Marion King (new Head of MasterCard UK & Ireland)
• Business to Business – includes Wal-Mart, SVS, Ovation Incentives
• Marketing – includes LAKS, Giftango, Prepay Solutions
• New Players – WRAPP
• Emerging Markets – CashStar
• Social Networks – Gloople
• Prepaid in Retail – MasterCard
• Paybefore Awards Europe
For full agenda & members discounts see:
www.giftandreloadablecardsummit.com
Or follow the link from www.UKGCVA.co.uk
Other Events
Event
Date
Venue
British Retail Consortium
Various
See UKGCVA website
Prepaid Expo USA
12 – 14 March
Las Vegas
Prepaid Expo Europe, UKGCVA
Conference, Paybefore Awards Europe
20 March
London
UKGCVA Networking & Seminar
22nd May
London
Prepaid 12
13 – 14 June
London
UKGCVA Member Meeting
20 June
ICO, London
Marketing Week Live
27 – 28 June
Olympia, London
Prepaid Awards
4 October
London
UKGCVA Member Meeting
13 November
tba
Special Member Rates Available for Prepaid Expo USA & Prepaid Awards
Motivation Pavilion available to members at Marketing Week Live