Transcript 슬라이드 1
Evolution of Connected TV March 2013 Samsung Electronics Evolution in the TV Market Trinitron/Wega TV Dolby TV Tv Combis Projection TV Coloured Small TV Design TV Slim High Gloss Front & Back Definitions – What are we Talking About What is Connected TV? Smart TV Television has a full web browser and/or access to an app store. INCLUDES Web Content Access Television is able to access Internet conte nt, (excl. BD Live). Web Browser App Store TV Replacement Cycles: - Lengthening Age of Just replaced TV (UK) Replacement Cycle (age of previous TV) 10 64 Million TVs 64 Million TVs 9 9 Years Life 8 Years Life 7 Million TVs/Year 8 Million TVs/Year 8 Age (yrs) 7 6 5 Y/E 2008 GFK: Feb 2013 Y/E 2009 Y/E 2010 Y/E 2011 Y/E 2012 Replacement: UK no different to Western Europe Total CE Value change Jan-Nov 2011 vs Jan- Nov 2012 -8,2 -15,9 7,5 -9,5 -6,3 34,4 -16,1 -15,0 -16,5 -20,6 13,5 1,4 -13,5 -12,0 -5,2 8,4 25,7 -6,3 -13,1 34,8 -3,4 -9,9 -3,6 -0,2 -14,8 -4,3 13,3 10,9 -16,8 25,8 -11,5 < -15 ≥ -15 < -10 ≥ -10 < -5 ≥ -5 < -3 ≥ -3 < -1 ≥ -1 <1 ≥1 <3 ≥3 <5 ≥5 < 10 ≥ 10 < 15 ≥ 15 n.a. Market Situation for Connected TV Market growing, but still at “Early Stage” Market Forecast of TV (world-wide) 1 Market Forecast of TV (Europe) 2 Units sold (M) 80 60 56M 53M 51M 53M 56M 55M 40 51M 35M 31M 31M 32M 30M 24M 25M All other TVs 20 Smart TVs 0 Smart TV Market Share HDTV in “Saturation” 1. Gartner(2012); 2. Displaysearch(2012) 18M 20M 22M 2011 2012 2013 2014 2015 8.0% 33% 39% 41% 42% 4.5M Connected TV on-going 2016 45% Market Situation Market is Changing (Plus ca Change…) Smart functionality now built-in to many large screen sets But “early days” – 50% of population do not know what a smart tv is (YouGov survey Feb 2013) Older households seem to be driving growth so far (disposable income) Drivers seem to be catch-up tv and VOD (in UK 25% claim most of their viewing now “on demand”) Question: What will the future hold for Connected TV? Future of Connected TV Intelligent Cloud Service Cloud-based N-Screen Smart Home and Smart Healthcare Big Data (사용내역) Cloud N-Screen Experience SmartPlay - Target TV select - Voice control ※ OSMU(One Source Multi Use)