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The Multidimensional Tourism Institute (MTI) Finland Map: Google Summer brings light into our minds Photo: Visit FInland Autum enrich our creativity Photo: Visit FInland We gain inspiration from the arctic magic Photo: Visit FInland Spring brings new energy Photo: Visit FInland • • • • • the northernmost part of Finland 100 000 square km = 1/3 of Finland 185 000 inhabitants = 5 % of Finnish inhabitants 200 000 reindeer = 99 % of Finnish reindeer 1 Santa Claus (the one and only one) Photo: Visitrovaniemi Picture: Visit FInland Lapland Tourism in Lapland • Direct tourism income (2011) 600 M€ • Direct tourism employment (2011) 5 000 FTE • Registered accommodation nights 2 399 292, 41% foreign accommodation nights (2012)* • Small or medium-sized enterprises • Explicit revenue of tourism might rearch 50 % in some municipalities Photo: Visitrovaniemi * Source: Regional Council of Lapland Tourism in Lapland • 1 Million Christmas tourists, 400 000 in Rovaniemi annually • Emphasis on nature-based tourism all year round • Regional centres, ski resorts and rural periphery • Nature conservation areas are very large (9 % of the total Finnish land mass) Tourism in Lapland UK Russia Germany France Norway Netharlands Japan Switzerland Italy Registered overnights Source: Statistics Finland Tourism in Lapland Estimation of the direct tourism income in Lapland 2009 Total 594 Million euros Accommodation and restaurant services 168 milj. € (28 %) Retail trade 128 milj. € (22 %) Passenger transportation 134 milj. € (23 %) Travel agencies, safaris, activities with a guide etc. 904 milj. € (15 %) Gas stations, car repair services etc. 284 milj. € (5 %) Recreation, sport and cultural services 359 milj. € (6 %) Source: Statistics Finland & Regional Council of Lapland Tourism related rental and other personal services 7 milj. € (1 %) Tourism in the North Arctic environment • Special nature, climate, distances etc. Barents Region • Yet globally unknown as a tourism destination • Co-operation: best practises, research, knowledge, education etc. Map: The Norwegian Barents Secretariat The Multidimensional Tourism Institute (MTI) Vision The leading expert of tourism and hospitality industry at the Arctic region. Unique combining • tourism education in all dimensions • academic research • customer-oriented services and innovative development The Multidimensional Tourism Institute (MTI) Hospitality • Encourages cooperation • Positive and safe experiences • Arctic hospitality Responsibility • Economical responsibility • Ecological responsibility • Cultural responsibility • Social responsibility • Political responsibility The Multidimensional Tourism Institute (MTI) • The most extensive supply of tourism education nationwide • In the heart of Finland’s tourism “laboratory” • Unique organization structure • Close co-operation with society • Extensive library collections in the field Photo: Visitrovaniemi MTI in numbers • Founded in 2009 in Rovaniemi, Finland • Four sites: Rovaniemi (2), Kittilä, Sodankylä • Around 120 personnel; distributed as follows: • Lapland University of Applied Sciences 45 • University of Lapland 17 • Lapland Tourism College 60 • Around 1,200 students: • Lapland University of Applied Sciences 480 • University of Lapland 150 • Lapland Tourism College 700 • Turnover in 2012 approximately 12.5 million euros Education at MTI • Different study programmes with individual learning objectives • Students always graduate from just one of these three institutions Added value for students • Cross-selectable studies • Common studies • Visitor lecturers • Project studies in contact with working life • Latest information used in studies Degrees and Educational Paths Research at MTI • Scientific, applied and practice-oriented research • • • • • • • • • sustainable regional and nature-based tourism cultural and social research on tourism and hospitality responsible tourism practices tourism foresight regional impacts of tourism tourism services and experience industry safety and security in tourism cross-border and interregional tourism development Latest research findings used in studies and development projects Services • • • • • Research, development and innovation services Education and expert services Project planning, preparation and implementation Career and work life services Learning restaurants Oppipoika & Oppikuppi International co-operation • BART - Public-Private Partnership in Barents Tourism, 2007-2013 • Improving interregional tourism co-operation in the Barents Region • Action Plan for Barents Tourism • NETOUR - Network for Excellence through Organizations and Institutions in Russia, 2013• Developing and sustaining the tourism sector in Russia • Tourism Safety and Security system in Lapland • European Dimension (internationalization) (2012-2013) • Best practises from Finland to Montenegro MTI organization Operation and collaborators Lapland University Consortium (LUC) • Strategic alliance composed of • University of Lapland • Lapland University of Applied Sciences • A joint innovation program • Defined areas of educational resposibility • Joint units: • • • • Multidimensional Tourism Institute Institute for Northern Culture LUC Library LUC Support Service Centre Thank you!