BUSINESS PROFILE

IM21 Pvt. Ltd.

A Unit Of Somya Group

COMPANY PROFILE

• IM21 (A Unit of Somya Group) was established in 2007 and provided services in media solutions such as Bulk SMS, Print Media, Yellow pages and Online Portal. • Later on moved into institutional sales to start with installation of RO equipments with its brand name “Meetha Paani” and ventured into garments, FMCG products and consumer durables under its brand name Home Shop 21.

• We have diversified our business into two more institutions i.e. distribution rights of all FMCG products in Rajasthan Cooperative Dairy Federation Booths (Jaipur dairy) as well as Rajasthan State Roadways Transport Corporation [RSRTC] bus stand premise stalls and have got the marketing rights for entire Rajasthan of various companies.

• . We have 33 mother depot across Rajasthan which are running on Depot cum SS Model. We have around 200 distributors covering approx 30000 outlets across Rajasthan comprising RSRTC Outlets, Saras dairy outlets and other general outlets.

• We have launched our own brand of packaged drinking water, beverages and namkeen by the name of ‘SPARSH’.

Scanned copy of Letter Dispatched by RSRTC to companies currently selling their stock through RSRTC stalls

UNITS OF SOMYA GROUP

IM21 Pvt. Ltd. has distribution rights for the various FMCG products at RSRTC stalls across Rajasthan, Dairy Booths etc. Home Shop 21 is a retail outlet franchisee store .

COMPANIES OWN BRANDS

Sparsh is a packaged drinking water brand owned by Somya Group.

Sparsh also deals in packaged juice of various flavors' like mango, dew, cola and orange.

Meetha Pani is a brand dealing in RO water purifier system .

DISTRIBUTION MODEL

The distribution model which we are following for various network such as RSRTC, Saras & others are as follows: COMPANIES 33 CSA cum SS RETAILERS Distributors @ all district headquarter & tahsil level

POTENTIAL BUSINESS IN MAJOR TOWNS

Sr.No.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

Bus Stands Jaipur Ajmer Beawar Udaipur Abu road Alwar Bharatpur Bhilwara Bikaner Chitorgarh Ganganagar Jhunjunu Jodhpur Kota Nagor Pali

Total

Sikar Our Business Potential

1,57,50,000 51,30,000 36,00,000 34,38,000 34,02,000 19,62,000 13,86,000 30,51,000 27,36,000 14,85,000 27,27,000 25,65,000 31,68,000 12,06,000 13,68,000 10,08,000 28,17,000 5,67,99,000 Total Rajasthan is Approx 10 crores per month estimated Business across

LIST OF TOWNS

Sr. No.

1 2 3 8 9 10 4 5 6 7 24 25 26 27 11 12 13 14 15 16 17 18 19 20 21 22 23

BUS STANDS Anoopgarh Banswara Baran Barmer Bundi Churu Dausa Dholpur Dungarpur Deedwana Falna Hanumangarh Hindaun Jalore Jaisalmer Jhalawar Khetri Kotputli Lohagarh Phalodi Revdar Sardar sahar Sawai madhopur Sirohi Shri madhopur Tijara Tonk

CATEGORY BREAK-UP OF BUSINESS

5% 2,50% 42,50% 50% Share is mentioned in terms of value at price to retailers

Sr. No.

1 2 3

SNACKS BEVERAGES

Category

CHOCOLATES Snacks (Biscuits, Indian & western salties) Beverages(carbonated flavor, non-carbonated flavor & water) Confectionary(chocolates & hot-melted candies) OTHERS

Current business in Rs.

5,00,00,000 4,25,00,000 50,00,000 Expected increase in growth rate is around 25% annually

4

Others (sauces, personal care etc..) 25,00,000

LIST OF COMPANIES FOR STOCK

1.

2.

3.

4.

5.

HINDUSTAN COCA COLA BEVERAGES LTD. PEPSICO INDIA BISLERI INTERNATIONAL PVT. LTD.

ICE BERG FOODS LTD NIMUB BEVERAGES PVT LTD 6.

7.

8.

PARLE PRODUCT PVT.LTD. BRITANNIA LTD .

SURYA FOOD & AGRO LTD.

9.

DUKES PRODUCTS INDIA LTD 10. GUJRAT COOPERATIVE MILK MARKETING FEDERATION [AMUL] 11. CADBURY INDIA LTD. 12. NESTLE INDIA 13. PERFETTI VAN MALLE 14. HINDUSTAN UNILEVER LTD.

15. PROCTER AND GAMBLE INDIA 16. ITC LTD. 17. PEPSICO CONFECTIONARY (FRITOLAYS) 18. SHIVDEEP INDUSTRIES LTD.[BIKAJI] 19. PRATAP SNACKS PVT LTD 20. BIKANERWALA FOODS PVT LTD 21. BALAJI WAFERS PVT. LTD. 22. BHIKARAM CHANDMAL 23.

25.

29.

NEXT CARE DEO 24. HAMDARD JALAN BEVERAGES (BAILLEY) 26. MAPRO LTD.

27. BAJAJ 28. CAVINKARE EVEREST MASALA 30. TULSI DRY FRUITS 31. DS GROUP 32. HERSHEY’S JUMPIN 33. RASNA INTERNATIONAL 34. HIMALYAN 35. JOY COSMETICS 36. GLAXO SMITH KLINE 37. JYOTHY LABORATORIES

SCHEMES ARE EXTRA & WILL BE PROVIDED ACCORDING TO COMPANIES NORMS OTHER COMPANIES STOCK AS PER DEMAND MAXIMUM SALE OF REGULAR & SMALL SIZE SKU’S

MARKETING RIGHTS COMPANIES

The various companies whose Rajasthan right we are having for all channels are as follows:-



Bajaj Herbals



Bajaj Foods



Mbg Paam (Saga Noodles)



Pure Juice etc.

CSA ROLE AND BENEFITS

Role of CSA will be:

 Finance  Management

Benefits will be:-

 CSA will be entitled to 1.75% of turnover.

VENDOR ROLE AND BENEFITS

Role of vendor will be:-

 Investment in stock  Management  Timely (daily) supplies to retailers

Benefits of vendors will be:-

 Good margins which varies from company to company.

 Stocks of major companies under one roof.

 Sales Staff support by IM21.

Some companies rate are ex-factory therefore freight will be borne by vendor.

OTHERS

•

Terms & condition:-

i. Advance payment on the basis of RTGS/ NEFT/DD.

ii. Special Bank Facility will be provided (under process).

• i.

Services:-

IM21 will supply to CSA.

ii. CSA will supply goods to IM21 Vendors.

iii. IM21 will provide sales staff support as well.

THANK YOU!!!!

www.somyagroup.com

IM21 ( A Unit of Somya Group)

214, Center Tower, Near Cine Star Cinema Central Spine, Vidhyadhar Nagar Jaipur- 302023 (Raj.) Ph. No. 0141-5166666, 3080555